Lauren Forsse Becerra’s Post

In the realm of sales, cold calling often gets a bad rap, but it’s a crucial skill that can yield incredible results when approached with the right mindset. Here are some key takeaways to consider: 1️⃣ Understand that not every call will be met with enthusiasm, and that’s okay. Rejection is part of the journey to success. 2️⃣ Remember that even the most accomplished sales professionals started from square one. Every call is an opportunity for growth and learning. 3️⃣ Each interaction hones your skills and adds to your expertise. Treat every call as a chance to refine your craft. 4️⃣ Never underestimate the potential impact of a single call. You could be making a difference in someone’s life or business. 5️⃣ While many may shy away from making calls, remember that proactive outreach sets you apart from the crowd. 6️⃣ Stay resilient in the face of rejection. Every “no” brings you one step closer to a “yes.” 7️⃣ Focus on serving your prospects’ needs rather than just making a sale. Authenticity breeds trust and fosters long-term relationships. 8️⃣ Your call could be the assistance someone desperately needs to excel in their role or overcome a challenge. 9️⃣ Be prepared for a high volume of unanswered calls. Persistence and consistency are key. 🔟 Your tone and demeanor speak volumes. Let your personality shine through and maintain professionalism at all times. Above all, remember: Your call could be the solution someone has been searching for. Approach each interaction with empathy, enthusiasm, and a genuine desire to help. Keep dialing, keep refining, and keep making a difference! #Sales #ColdCalling #ProfessionalGrowth 📞💼

Ever thought about why empathy is your secret weapon in sales? Understanding your prospect’s point of view isn’t just nice—it’s crucial. And the fastest way to know you’ve hit the mark? Get a laugh. Sales isn’t about pushing your agenda; it’s about resonating with your prospect. You need to step into their shoes, see the world through their eyes, and speak to their experiences. When you can articulate their challenges better than they can, you’ve struck gold. Here’s where the comedian in me comes in: laughter is instant feedback. If you can make your prospect laugh, it means you’ve said something that resonates, something they recognize as true. It’s the quickest way to build rapport and show you truly understand them. But how do you get into that mindset where humor flows naturally? Raise your state! Listen to music that energizes you, joke around with colleagues, do role plays, and practice improv games. These activities help you loosen up and tap into a more playful, authentic version of yourself. Remember, the goal isn’t to tell jokes to your prospect; it’s to create a genuine, light-hearted connection. When you’re having fun and playing a bit, your humor comes across as organic and natural—not forced. Always be respectful, of course, but don’t be afraid to let your personality shine through. Empathy isn’t just a soft skill; it’s a powerhouse tool. When you genuinely connect with your prospect’s experience and add a touch of humor, you build trust and pave the way for meaningful conversations. How are you tapping into your prospect’s perspective? Aim for understanding, raise your state, and watch the magic happen.

After nearly a decade in sales, one lesson has become crystal clear: the key to closing deals isn’t just about the product or the pitch—it’s about understanding the people behind the decisions. In sales, every interaction is an opportunity to delve deeper into what truly motivates your clients. It’s about listening actively, asking the right questions, and reading between the lines to grasp their needs, challenges, and goals. Here are a few insights I’ve picked up along the way: 1. Empathy Over Pitch: Genuine curiosity about your client's needs often reveals more than any sales pitch. When you show that you care about their unique situation, trust follows naturally. 2. Active Listening: It’s not just about hearing words but understanding the emotions and concerns behind them. Reflect back what you hear and validate their feelings to build a strong rapport. 3. Adaptability: Each client is different. Tailor your approach based on their communication style and preferences. Flexibility can turn a lukewarm lead into a loyal client. 4. Follow-up with Purpose: After the initial conversation, a thoughtful follow-up that references specific points discussed shows that you value their time and are committed to addressing their needs. Sales isn’t just a transaction; it’s a relationship built on understanding and trust. Let’s continue to evolve and refine our approach to not just meet, but exceed the expectations of those we serve. #Sales #CustomerRelations #ActiveListening #Empathy #SalesStrategy #ProfessionalGrowth

Sales can be scary. Especially when you’re first starting out. Picking up the phone and interrupting someone’s day is uncomfortable. Being told to kick rocks back-to-back is unpleasant and frankly, takes resilience. Communicating bad news with a customer or realizing there was a miscommunication somewhere- sucks. However… Sales can also be so rewarding. One of the best feelings in sales is closing a deal that you’ve been working on for months. It’s refreshing whenever you get someone on the phone willing to give you 1 minute of kindness. Calling a client with good news and building a relationship with them is fun. Being in sales is being able to navigate both the good and the ugly. One time I had a client who we did everything right for and somehow somewhere there was a miscommunication internally on their end and they thought I had screwed up. I had all the proper documentation to show that I had not done anything wrong and that everything was okay. However, this client didn’t want to hear any of it. They were having a bad day and being lit up from their boss so they took it upon themselves to blow up my cell before 8am and call me every insult and name under the sun. & that’s just apart of the roll. ( In this situation though, I did end up making the decision to cut ties with the client due to the level of disrespect it had gotten to) On the flip side: Within my first 6 months of sales, I had to call a client and ask them if we could use a different equipment type on their load. My capacity team had just explained to me why but I didn’t know the ins and outs of it. I called over and my client was asking me plenty of questions I didn’t know the answer to. I was afraid this would reflect negatively and instead I was met with empathy. His response to me not knowing was something along the lines of “Don’t sweat it. Nobody starts out knowing everything. We all have to start somewhere. If you trust your team, I trust you. Let’s go for it and you can educate me later. Thanks for looking out for me and finding me different options” 💡 What Sales advice would you give to someone just starting out? 💡 What's your sales horror story or accomplishment story? Drop them below 👇 #sales #salesjobs #salesstories #salesadvice

A Sales Story: Power of listening. ⚡As a salesperson, I've learned that the most important tool in my arsenal isn't my product knowledge or my pitch – it's my ability to listen. ⚡I remember a discussion with a potential client, let's call her Mili, who was hesitant to switch to our services. She had a lot of concerns and questions, and at first, I found myself getting defensive and trying to counter each one with a feature or benefit. But then I took a step back, took a deep breath, and really started listening. I asked follow-up questions, sought clarification, and acknowledged her concerns. And you know what? She started to open up. She shared her fears, her goals, and her challenges. And as she spoke, I realized that our solution wasn't just about features and benefits – it was about helping her achieve her vision. I tailored my pitch to address her specific needs, and by the end of the meeting, she was nodding her head in agreement. We closed the deal, and she became a loyal customer.,⚡ ⚡Listening isn't just about hearing words – it's about understanding needs, desires, and fears. As salespeople, we have the power to make a real impact when we take the time to truly listen. ⚡ Let's make a commitment to prioritize listening in our sales conversations. Who knows what opportunities we might uncover? #Sales #Listening #CustomerFirst #EmpathyInSales #UnderstandingNeeds

Good morning. I had an interesting experience this morning. I connected with someone, and we set up a time to learn more about each other. You know, to begin to get to know each other and move from being a connection to maybe having a real connection. When I entered their booking link, it was designed as a sales call. When I said I don't know you and no, I am not personally interested in your service, they cut the call from 1 hour to 15 minutes. Then, minutes later, cancelled because this person only talked to people who wanted to buy. It's so transactional. I want to know people and have a two-way genuine relationship. I might want your product or service now, or I might not. I don't know you yet. Where's the rapport or trust? Why are we talking about a sale unless I specifically want to buy that thing? Even more, with a high-ticket item. After we learn more about each other, I might see a good fit for someone else and refer them. I might refer a lot of people. I might become an advocate and active promoter. Here's the thing, I want to be relational, to build a matrix of people working together, a network of people who help each other, where you can get and give help. But you have to build the glue that binds relationships. It starts with rapport, getting to know each other, building a relationship, and developing trust. it's a multi to many step journey. It is not a one-step sales process that is cold and transactional. What do you think I did with this new connection? #Networking #RelationshipBuilding #GenuineConnections

Look, I promise you I hate being cold called more than you. And as someone who diligently maps out every moment of every day, and can get distracted at times, there's nothing worse than an unwelcomed intrusion. But sales are part of the game of business whether you're actively playing in it or not. By the way, we're all salespeople. I sold you on reading this message to this point. And I'm about to sell my wife Evelina on a dinner date on February 10th. (Presuming that I'll make reservations before she sees this...) If you're on the receiving end of a cold call, I get it - you technically don't owe anything to anybody, but be sincere. If it's a "No" just say it. It's hard for most to say "no", to let people down, etc. We humans. I get it. I promise tho it won't make you come across as an a-hole. But it's the second best answer you can give someone. The first is "yes" obvi. The worst response to give Johnny Coldcaller is ghosting him. It's a waste of his time and he's going probably going to continue reaching out until you tell him no, or block his messages, etc., thus wasting yours. If it's not a fit, it's probably best to get outta the clickfunnel of doom as soon as you can. Sellers, on the other hand, must understand that "no" means "no". Time is precious, and a definitive answer allows both parties to move on. Outbound sales is an absolute SLOG, relying on the right alignment of product and need at the exact time someone is searching for a solution. Hell, my company 43Twenty is built on the premise that cold calling isn't efficient. (The image below is from our company deck.) Sales is a tough part of business, but essential. Instead of complaining, adapting and respecting each other's time and responses is key. Whether you're a buyer or a seller, this is the reality of business communication. Direct and respectful handling of sales interactions benefits all of us in game. I got nothing to pitch you here, just a stream of consciousness as I wait for my minivan to be detailed. Feel free to add to the conversation or blast me in the comments. #sales #selling #justsayno

7 Tips for Building Rapport in Sales No. 2. Be friendly Cold people get cold reactions from others. Even if you’re not the warmest person in the world, there are still some simple ways to be warm and friendly. Smile, give a firm handshake, make eye contact, and engage with the person in front of you. Again, avoid “forcing the friendliness.” Most of us know someone who wanted to be liked so much that it showed. That person likely appeared needy and conspicuous, which are not ideal perceptions to engender during a sales call. We’ve found that asking follow-up questions is a great vehicle for coming across as friendly and conversational. #salestips #salesadvice #salestraining #selling #sales

How Conversation changes the game for you let's chat about something crucial in sales: having genuine conversations with your prospects. Picture this: you're in the midst of a sales opportunity, and your conversation skills could make or break the deal. Take a moment to think about it. How often have you found yourself in a situation like this: Prospect: "Alright, I'll get back to you when I'm ready." You: "Okay." Or maybe: Prospect: "I don't know, I've tried something like this before and it didn't work." You: "It's alright then, no problem." Want me to tell your something straight from the heart... Sales isn't just about pushing products or services. It's about forming genuine connections. People want to buy from someone they feel a connection with, someone who understands their needs and concerns. So, if you're not willing to roll up your sleeves and have those real, meaningful conversations with your prospects, then you're missing out on more than just sales opportunities. You're missing out on the chance to truly make a difference in someone's life. Let's break down those barriers together and pave the way for meaningful connections that lead to successful sales. I'm Aworeni Tobi and I use all the right words to create compelling copies guaranteed to turn leads into raving customers. P.S isn't Aworeni Oluwatomini looking good today 😌 #SalesConversations #EmotionalConnections

What if one simple phrase is costing you thousands in sales? 👇🏼 Weeks after prospect meetings that hadn’t progressed, I used to say this phrase a lot. Until realising that 95% of the time I was getting ignored on email and it wasn’t progressing the opportunity during calls… “Hey Casey, just checking in. Do you still want to go ahead?” What they are actually hearing is "I'm just trying to sell you something", which is basically saying "I don’t actually care about you." ❌ Instead, try: “Hey Casey, we discussed how X feature of our product could benefit you by improving Y. Have you decided to move away from that?” ✅ -> demonstrates you listened. -> taps into loss aversion. A psychological principle where people are more motivated by the fear of losing something than gaining. -> reminds them of the benefits THEY agreed on, tapping into previous commitment. -> doesn’t ask for an immediate decision, just clarification. It invites a response vs “Just checking in, do you still want to go ahead?” which proves to the prospect you didn’t put in ANY effort, yet you’re expecting them to type a reply during their busy day and work with you!? What phrases should you avoid in sales conversations? Have you ever been on the receiving end? I’m keen to learn in the comments from salespeople and customers👇🏼 #SalesTips #EffectiveCommunication #BusinessDevelopment #GrowthMindset