Experienced Comedian and Sales Development Director - I help people have fun and blow away their pipeline goals
Ever thought about why empathy is your secret weapon in sales? Understanding your prospect’s point of view isn’t just nice—it’s crucial. And the fastest way to know you’ve hit the mark? Get a laugh. Sales isn’t about pushing your agenda; it’s about resonating with your prospect. You need to step into their shoes, see the world through their eyes, and speak to their experiences. When you can articulate their challenges better than they can, you’ve struck gold. Here’s where the comedian in me comes in: laughter is instant feedback. If you can make your prospect laugh, it means you’ve said something that resonates, something they recognize as true. It’s the quickest way to build rapport and show you truly understand them. But how do you get into that mindset where humor flows naturally? Raise your state! Listen to music that energizes you, joke around with colleagues, do role plays, and practice improv games. These activities help you loosen up and tap into a more playful, authentic version of yourself. Remember, the goal isn’t to tell jokes to your prospect; it’s to create a genuine, light-hearted connection. When you’re having fun and playing a bit, your humor comes across as organic and natural—not forced. Always be respectful, of course, but don’t be afraid to let your personality shine through. Empathy isn’t just a soft skill; it’s a powerhouse tool. When you genuinely connect with your prospect’s experience and add a touch of humor, you build trust and pave the way for meaningful conversations. How are you tapping into your prospect’s perspective? Aim for understanding, raise your state, and watch the magic happen.
He who cares the most (and makes them feel it on the otherside) wins, right? There's no better way to create conviction in your prospect when they can feel you care about their outcome, and not just your own. Btw... thanks for the idea for a subject line with the "knock knock" example 😅 My best performing subject line to date, is: "Why I think of YOU on the toilet." 🤣
Empathy is a game-changer. It's important to create a powerful connection Brendon Lemon
Totally agree 💯
I also believe that humor can be a great tool for building rapport and creating a light-hearted connection. It's important to approach it in a genuine and respectful manner, but letting your personality shine through can go a long way Brendon Lemon
So good! Actually taking an interest in how you can team up to accomplish a pain point. It's huge! I really like the idea of warm ups with games, music or improv to get in the right frame for the day. That's really an under used practice. Great share, Brendon!
Putting yourself into someone's shoes help you convey a pain point with the right words
Empathy is the best way to connect with people, the chances of someone liking you are deeply tied to them feeling that you understand them Brendon Lemon
Empathy + humor = the perfect formula for building trust in sales—totally agree Brendon Lemon
Empathy is such a strong tool in sales. Being able to understand your prospect can make all the different Brendon Lemon
SALES COACH I help ordinary people become killer remote Sales Closers with my tried and tested Sales Coaching For Closers Course
1moAbsolutely, understanding your prospect's perspective and using empathy are crucial in sales. Humour plays a pivotal role as well, serving as instant feedback that you're resonating with them authentically. By raising your state through energising activities like music and role plays, you tap into a more genuine, playful self that helps build trust and meaningful connections. It's about connecting on a human level, where empathy and humour work hand in hand to create impactful sales interactions.