Lavar Walker’s Post

The sportswear giant now known as Nike was originally called Blue Ribbon Sports back in 1964. 🤯 Founders Phil Knight and his coach Bill Bowerman specifically created the company to sell Onitsuka Tiger shoes in the United States. Blue Ribbon Sports officially became Nike, Inc. on May 30, 1971. And at present, Nike is worth over $157.86 BILLION dollars! Stay tuned for more fun facts about brands and trademarks! What do you think about Nike's old name? Leave a comment below. #Nike #brands #trademark #businessstrategy #intellectualproperty #TrademarkFactory

Nike Vs Adidas: Who is winning? Have you ever heard of the sneaker wars? The top sneaker brands are out there, trying to beat each other and then earn their name. Well, that’s to show you how competitive the sportswear industry is? But who is winning this war? In this post, we will discuss Nike Vs Adidas. So, let’s go and find the best sports brand [2022]. Click below https://lnkd.in/d6pTVq-U #findmehere#sportswear#BrandElevation#adidas#nikeshoes #compitition

A 70 year old pair of shoes saved Adidas when Kanye West broke up with the brand. Here’s a breakdown of the situation: * Longstanding Partnership: Adidas and Kanye West have had a successful collaboration since 2015, producing the popular Yeezy line of sneakers and apparel.
 * The Tensions: Public disagreements were rising regarding creative control, royalties, and business practices.
 * Adidas Samba’s Role: It’s a classic 70 years old Adidas shoe that saw a resurgence in popularity in recent years came out at the right timing for Adidas when Kanye West and Adidas drifted apart. This ongoing success story demonstrates Adidas’s brand strength beyond any single collaboration.
 Current Status: * Partnership Continues: Despite the tensions, Adidas and Kanye haven’t officially ended their partnership. Yeezy products from 2022 are still being released and sold.
 * Future Uncertain: Whether the partnership will continue in the long term remains to be seen. #adidas #adidasoriginals #celebritymarketing #influencermarketing #marketingstrategy

Nike: 1, adidas: 0 Why spend on a sponsorship title when you can steal the show otherwise? American athletic footwear and apparel brand Nike's 2012 London #Olympics campaign was the ultimate marketing heist! While its competitor #Adidas was busy writing a $150 million check, #Nike was crafting a "Find Your Greatness" narrative that resonated with the masses. Moral of the story: 👉 Be a rule-breaker 👉 Emotional connections are the new Olympic gold 👉 #Creative storytelling is the secret sauce 👉 #SocialMedia is the ultimate wingman 👉 Boldness is the new black Nike dominated #socialMedia, with 16,020 tweets linking "Nike" and "Olympics," compared to Adidas' 9,300. A survey showed 37% recognized Nike as an Olympic sponsor, vs. Adidas' 24%. Let's take a page from Nike's playbook and push the boundaries of innovative marketing! #marketing #branding #innovative #campaigns #advertising #brands #creatives #agencylife #Olympics #awardWinning #ambushMarketing

Incoming Nike Inc. CEO Elliott Hill could learn a lot from his counterpart at Adidas Bjorn Gulden. The Norwegian former footballer made Adidas nimbler and turned some of its sneakers, led by the Samba, into hit shoes. Nike desperately needs to do the same. But Hill should also take a leaf out of Gulden's book in another way. He should not miss the opportunity to reset sales and earnings expectations lower for the coming fiscal years, making them more realistic and reflective of the fact that it won't be quick and easy to turn around the Nike juggernaut. Nike laid the groundwork for this on Tuesday, when it withdrew guidance for the year to the end of May. But Hill should go further. It certainly worked for Gulden. He kitchen skinked Adidas because it had too many old Yeezy sneakers in the back of its closet that needed to be cleared out, after Adidas ended its almost decade long partnership with Kanye West. Nike isn't facing the kind of backlash that engulfed Adidas after Ye's antisemitic comments. But it is struggling to turn round its fortunes after best selling sneakers -- the Air Force 1, Air Jordan I and Dunk -- fell out of fashion. Getting all of the bad news out of the way would truly clear the decks for Hill and give him a platform from which to rebuild. Its certainly worked for Gulden. He did a better job of dealing with the Yeezy overhang and transformed the Samba into probably the world' leading sneaker right now, enabling him to constantly beat expectations. Indeed, if Hill follows his playbook, he had better make sure he outperforms too. #Adidas #Nike Bloomberg Opinion https://lnkd.in/gFTwkctN

Do you know how Adidas Samba became the internet's favorite sneaker? Big news for the sportswear giant! Adidas Doubles Down on Marketing to Regain Its Winning Form, Adidas is making a major push to reclaim its top spot with a significant investment in marketing. Here's the lowdown: CEO Bjørn Gulden acknowledges there's room for improvement, but reports strong progress after a challenging year. The brand is ditching excessive discounting and focusing on building brand heat through impactful campaigns like "Originals" and "You Got This." This strategic shift has led to a double-digit increase in full-price sales and a healthier relationship with retailers. By 2026, Adidas aims to be "good and healthy" again, prioritizing long-term growth over short-term gains. What do you think about Adidas's new strategy? #adidas #marketing #branding #business #sportswear #comeback

🌍 Big Changes in the Sneaker Industry , These 3 Brands Are Taking Over! The sneaker market is seeing big changes in 2024. 💥 For years, Nike and adidas have been at the top, but both are facing new challenges. Nike is facing challenges due to weak marketing strategies, and pricing issues. As a result, its market value has dropped to $129.2 billion. Meanwhile, adidas has taken a hit after ending its partnership with the famous artist "Ye (formerly Kanye West) "and the YEEZY line, leading to significant losses. While  the giants struggle, three emerging brands are moving up the ranks and quietly taking over the competition. 🏆 Deckers, the company behind HOKA is now in 3rd place. 🚀 On and ASICS have surged into the 4th and 5th spots. These brands have been on the rise for years: Deckers' market value has jumped an incredible 398% in 5 years. ASICS has grown by 388% in the same period. On has seen a 38% increase in just 3 years. The competition is heating up, and these brands are closing in quickly. 💨 How do you see this shift in the sneaker market ? 👇 Share your thoughts in the comments! 🔗Stay ahead of the trends—follow us for updates and insights! 🚀 #Sneaker #HOKA #OnRunning #ASICS #Nike #adidas #FootwearIndustry #GlobalTrends #ShoesTrend #2024Business

📣 So, have you heard the latest buzz in the market? JD Sports is feeling the heat as Nike's recent update takes a toll. The competition is definitely shaking things up! Check out the details of this exciting market report in the latest article by This is Money. #MarketReport #JDsports #NikeUpdate https://ift.tt/Q3d6tka

Adidas: The German Shoe Giant Posted Its First #Loss In 30 Years. After years in the black, sportswear giant #Adidas has gone red. The German company posted its first annual loss in over 3 decades as the full effects of its breakup with Kanye West and his valuable #Yeezy brand continue to hamper the #apparel behemoth. 

The company revealed a €14M net loss for 2023 — a far cry from the €638M net income it notched in 2022, and even further from the €2.2B (~$2.4B) that it achieved the year before. Weak #revenue in the U.S., its second biggest market, is driving the decline, with #sales slipping 16% in 2023 — a trend that the 74-year-old company expects to continue this year as it battles with a glut of #inventory.

When it cut ties with Kanye West in October 2022, Adidas still had some $1.3B worth of Yeezy shoes in its warehouses that it has slowly shifted over the last 15 months, donating some of the #profits to fight hate speech, and the company now finds itself in a transitional period.

Soccer-player-turned-CEO Bjørn Gulden, who spent nearly 10 years at the helm of rival #Puma, set out a pretty understated roadmap slogan, saying that Adidas should be a “good company” by 2025 and a “really healthy company” by 2026. Nonetheless, shares in Adidas are up 55% since #Gulden took the reins and implemented his #turnaround plan. JSesko@meridianfinance.com 818-914-9271 #tradecreditinsurance

This is a Nike Box. I'm pretty sure everybody can recognize it. For sure not for the promise of offsetting carbon emission. But for sure people recognized it, for the font maybe. I'm sure because somebody stole the sneakers (Vomero wide-feet, so he must have been a runner, ah) from it and repackaged the apparel I had bought online. Couple of things: 1) thanks Nike for reshipping the running shoes 2) brand identity is a brand and business asset 3) sneakers are still very sought after category (at list by shippers)