Leigh Fitzpatrick’s Post

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Event Management / Sales & Account Manager/ Community Engagement / Sport & Recreation Professional / Adult Instructor/

A great message for all who think you need money or 'big brainy' ideas to develop and/or expand a brand. MusicCounts accomplishes numerous goals from this one project: 1. Through community engagement, MusicCounts is effectively promoting music programs and their message to schoolchildren, educators, and parents simple card creation that costs them nothing to implement; 2. They are evoking a passion into school children to keep pursuing music, therefore creating a demand for more programs, and making it a priority for parents; 3. They are engaging in busy artists who are in the right frame of mind (who isn't after winning a Juno award) to do just about anything, therefore creating allies and partners for future projects; 4. MusicCounts is creating family viewership and engagement through the Junos Awards, fostering a sense of connection among the community; 5. By creating real life reactions and feelings from those who have climbed the Juno mountain of recognition. It shows that a simple card made from a passion for music and creativity can have an effect on even those who are stars in the music industry. Well done!

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