Lenskart.com’s Post

It's been over a year since I started working here, and I would really like to share my experience in hopes that it can answer questions for other individuals who may be interested in joining this great organization. #lenskart seems like a place that is the dream Port of Call for all newcomers from different industries and backgrounds. Not only just newcomers but this is a space for anyone who wants to learn more and more. Learning is like a never-ending process here. Now let's discuss some more aspects other than learning that you can experience here at one of the biggest organizations in this country. #Positive Work Culture and 😎 Chill Atmosphere helps people to function smoothly at their Workplace which is quite a boost for any company that is working out there in the industry and #Lenskart is the one that is providing people with these comforts. No, these are not the only things that you can get here at this organization. The Safety level at this workplace is insane. For Females proper safety levels are maintained so that they can work comfortably and that too without any inconvenience. Approaching and Communicating with your Seniors is so easy here. This Workplace is filled with the passion and Intelligence of Brilliant Minds. Some insane ideas are shared here by different personalities and you can never know what a brilliant mind with that idea can be of yours. So #lenskart is the place where you can come and clean your lens, Is it of your Eyes or your Mind - this is the place for you.#lenskart #domorebemore #Lenstribe #eyewear #leadership

🌟 𝐅𝐫𝐨𝐦 𝐌𝐨𝐝𝐞𝐬𝐭 𝐁𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠𝐬 𝐭𝐨 𝐚 𝐁𝐢𝐥𝐥𝐢𝐨𝐧-𝐃𝐨𝐥𝐥𝐚𝐫 𝐕𝐢𝐬𝐢𝐨𝐧: 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭'𝐬 𝐓𝐫𝐢𝐮𝐦𝐩𝐡 𝐒𝐭𝐨𝐫𝐲 Curious about how Lenskart.com morphed into the eyewear titan it is today? Get ready for an adventure, folks, as we delve into a tale of ingenuity, tenacity, and dominating an untapped market 🚀 It all kicked off in 2010 when Peyush Bansal , armed with a dream and a hefty dose of frustration over limited eyewear choices, set out to revolutionize the Indian scene. Starting with contact lenses, Lenskart swiftly broadened its horizons to encompass eyeglasses and sunglasses, 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐮𝐧𝐩𝐚𝐫𝐚𝐥𝐥𝐞𝐥𝐞𝐝 𝐯𝐚𝐫𝐢𝐞𝐭𝐲, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞. But the road wasn't without its bumps. Lenskart encountered hurdles such as instilling trust in an online-exclusive model, surmounting logistical obstacles, and navigating a fragmented market. Nevertheless, they persisted, focusing on: 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐞𝐭𝐡𝐨𝐬: From virtual try-ons to home trials, Lenskart placed a premium on a seamless shopping journey. 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲: Teaming up with premier manufacturers and providing an array of styles ensured there was something for everyone. 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐚𝐧 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Blending online ease with brick-and-mortar stores for tailored service empowered customers with choice. 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Introducing technologies like 3D eye scans and AI-driven recommendations revolutionized the eyewear buying experience. The outcome? Lenskart now flaunts: 1. Over 500 physical outlets dotted across India. 🇮🇳 2. Millions of delighted patrons. 3. A valuation exceeding $1.5 billion. 4. And the coveted title of **India's premier eyewear brand! 𝐖𝐡𝐚𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐜𝐚𝐧 𝐰𝐞 𝐠𝐥𝐞𝐚𝐧 𝐟𝐫𝐨𝐦 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭'𝐬 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? - Spot market gaps and deliver inventive solutions. - Place customer needs atop the priority list and offer a seamless journey. - Embrace technology and perpetually evolve. - Forge a robust brand identity and stay unwavering in your values. What are your reflections on Lenskart's odyssey? Drop your thoughts below! #lenskart #EntrepreneurialJourney #India #innovation #business #startupindia Craving more success sagas from the content cosmos? Keep an eye out for my upcoming post!

🚀 Excited to share my latest project for the #NextLeapChallenge! 🔍 I recently completed a comprehensive product teardown review of Lenskart, one of India's leading eyewear retailers. This deep dive gave me an opportunity to analyze their business model, product design, customer experience, and more. Here are some key takeaways from my analysis I'm thrilled to be part of the #NextLeap community, pushing boundaries and exploring new heights. #ProductTeardown #Lenskart #Eyewear #Innovation #CustomerExperience #BusinessModel #NextLeapJourney

While #Lenskart, #Fastrack, and #Titan Eye Plus dominate India's eyewear market, a stark vision gap persists, leaving millions in low-income communities and Tier III regions with minimal access to affordable eyewear. ClearDekho, founded in 2017 by Shivi Singh, emerges as a beacon of change, offering budget-friendly glasses and eye check programs in small towns. Singh, inspired by the success of LensKart, identified a significant void in Tier III & IV cities. ClearDekho's mission is clear – standardize eyewear accessibility, providing a value-for-money experience. Operating in 100 stores under the franchise-owned company-operated (FOCO) model, ClearDekho focuses on Northern India, particularly UP, where it fills the void left by larger brands. The key to ClearDekho's success lies in its affordable price range of INR 200 to INR 600 for eyeglasses and sunglasses. Balancing margins with quality, Singh states, "Profit isn't the sole dimension; the focus is on encouraging widespread adoption." In FY22, ClearDekho reported an operating revenue of INR 7.5 Cr, a 1.7X YoY increase. Despite a loss of INR 6.4 Cr, Singh remains optimistic about achieving profitability in the next 2 years. With 600 Mn Indians needing eyeglasses, ClearDekho addresses the enormous opportunity, eyeing profitability in the burgeoning $5.58 Bn Indian eyewear market by 2023. #ClearDekho #Affordable #Eyewear #VisionForAll #Eyecare

Discover the success story of Zudio, the brand that cracked the code to win the hearts of Indian consumers by offering quality products at unbeatable prices, leading to a staggering revenue of 3500 Crores! 🔥 In a market dominated by established names like Westside and Zara, Zudio emerged as a game-changer by addressing the style and affordability gap in Tier 3 and 4 cities. While not everyone can afford Zara, Zudio recognized the untapped potential in providing trendy and minimalistic fashion without breaking the bank. Unlike its competitors, Zudio adopted a unique approach: ✅ No flashy advertisements ✅ No celebrity endorsements ✅ No extravagant promotions! Through the power of word-of-mouth, Zudio swiftly became a standalone brand, offering a wide range of products, all priced below 999 rs – a true steal for fashion enthusiasts! With 411 stores strategically placed across India, Zudio experienced rapid expansion, opening 250+ stores in 120 cities within just one year. Boasting an incredible average selling price of 500 rs, Zudio achieves the remarkable feat of selling 2 million garments per week! 🤯 Despite having zero e-commerce presence, Zudio holds a significant 5.2% market share and has solidified its position as the go-to brand for those seeking a perfect blend of fashion, quality, and affordability. As Zudio sets its sights on the future, it aims to achieve a staggering Rs 100 Billion in revenue within the next 3 years. Do you believe it's possible? #zudio #trendingnews #trends2024 #marketing #marketgrowth

We Indians appreciate quality products at affordable prices. Do you know who successfully cracked this code, generating 3500 Crores in revenue? Enter Zudio. Let me explain how Zudio evolved into a standalone brand. Despite Westside and Zara being in India for over a decade, Zara's affordability isn't accessible to everyone. Recognizing the gap between style and affordability in Tier 3 and 4 cities, Zudio seized the opportunity. How did they achieve this? - No advertisements. - No celebrity endorsements. - No grand promotions. Relying solely on word-of-mouth, Zudio crafted a trendy, minimalistic brand with unbeatable prices, offering everything below 999 rs! Impressively, Zudio expanded rapidly, opening 250+ stores in 120 cities within just a year, totaling 411 stores across India. With an average selling price of just 500 rs, Zudio sells a staggering 2 million garments per week. Remarkably, it holds a 5.2% market share with zero e-commerce presence, becoming the go-to brand for fashion, quality, and affordability. Now aiming for Rs 100 Billion in revenue within the next 3 years. Do you believe it's achievable? #zudio #tata #ratantata #clothingbrand #branding

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗚𝗼𝗼𝗱 𝗚𝗹𝗮𝘀𝘀𝗲𝘀? → Do you know LensKart? → It changed how we buy glasses. → It's seriously cool! → Peyush Bansal had this big dream. → He made buying glasses super easy. → You can try them at home. → Their website is awesome. → You can see glasses on your face. → It's like magic, right? → They really care about customers. → Free trials, easy returns. → LensKart grew really fast. → Now they have tons of stores. → Learn from their success story. → 𝙏𝙝𝙚𝙮 𝙛𝙤𝙘𝙪𝙨𝙚𝙙 𝙤𝙣 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙘𝙖𝙧𝙚. Check out the carousel to know more. Share your thoughts below. Repost♻️ & Save it for later. Cheers, Abhimanyu Mishra Have a Great Day #LensKart #LinkedIn #DigitalMarketing

Did Ratan Tata just lose to Piyush Bansal? No, in fact, he is an investor in Piyush Bansal lenskart. But Lenskart has beaten players like Titan Eyeplus and has become a ₹3000 crore spectacle giant. But how? So, how did Lenskart do it? Well, they changed how people buy glasses in India. Instead of just selling glasses, Lenskart made it fun and easy. They use fancy technology to help you try on glasses virtually, and then deliver them right to your doorstep! Lenskart cares a lot about their customers. They want to make sure you're happy with your glasses, so they give you great service and make sure you get what you want. Because of all this, Lenskart has become a favorite brand for many people. They've not only become a big name in the eyewear business but also made eye care more accessible and cool in India. This shows that when you focus on what customers need and use smart ideas, you can make a big impact, just like Lenskart did!" Dr. John william ____________________ #LenskartSuccess #EyewearRevolution #VisionaryLeadership #InnovationInEyewear #CustomerCentricApproach #VirtualTryOn #HomeDelivery #EyecareRevolution #TrailblazersInOpticalIndustry #CustomerSatisfaction #BusinessGrowth #InspiringSuccess #IndiaEyewearLeaders

How did Shark Piyush turned Lenskart into a INR 36,000 Crore business? The answer is simple: he transformed the spectacles market from a basic need to a fashion statement. Lenskart is not just a brand that sells eyewear, it is a brand that sells a lifestyle. By hiring popular celebrities like Bhuvan Bam and Katrina Kaif as its brand ambassadors, Lenskart appealed to the young and trendy audience who wanted to look cool and stylish with their glasses. But that’s not all. Shark Piyush also invested in in-house manufacturing of lenses, which reduced the cost price and increased the quality of the products. He also opened local stores in the market, which made it easier for the customers to access his brand and try out different styles. And to top it all, he offered free eye checkup and consultation to customers, which added value and trust to his brand. This is how Lenskart is doing Rs.1500+ Crore business every year, and becoming one of the leading eyewear brands in India. Do you want to learn more about success stories like this? Follow me for more updates and insights on the latest trends. #shark #sharktank #lenskart #piyushbansal #success #successstory

"Glasses Badlo, Vibe Badlo"- A perfect Tagline of the Latest #adcampaign by #lenskart. Staying updated on the latest ad campaigns, I recently came across Lenskart's new TVC titled "Glasses Badlo, Vibe Badlo," which was well explained by exchange4media. #lenskart has elevated the eyewear game with the inclusion of the dynamic duo, #karanjohar and #KiaraAdvani. While understanding the campaign, I have gained a few insights and I would like to share: In my view, Lenskart's strategic move to engage the audience on a personal and relatable level is nothing short of brilliance. The #campaign not only effectively showcases the product but also curates a memorable and #entertaining experience that resonates with viewers across all age groups. These #campaigns serve as a powerful testament to Lenskart's unwavering commitment to #innovation and #style, undoubtedly raising the bar within the eyewear industry. As someone #venturing into the field of communications, I see this approach as a seamless alignment with the #brandidentity, transforming the eyewear journey into not just a style statement but an enjoyable experience. Additionally, the encouragement to build an eyewear collection that complements various moods and occasions adds a joyful dimension to the selection process. #Lenskart #EyewearInnovation #GlassesBadloVibeBadlo #KaranJohar #KiaraAdvani #BrandCommunication #StyleJourney #linkedin #linekdinforcreators