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Is your CRM strategy just an Excel sheet with 1-2 automation tools? Transform your approach with a streamlined omnichannel strategy, saving you time and effort & delivering results like a 15% increase in sales orders and a 4.21% revenue boost. Here’s how we achieved these results for Bodycraft Salon Spa and Clinic a wellness brand through our tailored omnichannel CRM strategy. -> Understanding Customer Traits: By monitoring traits, spending habits & services purchased, we created multiple segments and scalable cohorts. This allowed us to tailor personalized experiences for each customer group. - For eg., a customer like Aditi, who browses at midnight and converts during the festive season, was grouped with similar customers. ->Multichannel Communication: We used SMS, email, and WhatsApp to send tailored communications based on customer behavior. - For eg., frequent spa-goers received personalized offers and reminders via WhatsApp. ->Ticket Management System: We supported the customer service team to promptly address issues and provide gift cards to drive loyalty by adding ‘raising a ticket option’. ->Integrated Chatbots : Across the brand's socials to manage bookings and handle queries, with live agent support for further assistance. Within three months, chat attendance increased by 43.7%. ->System Integration: We created a unified dashboard for data of all integrated systems providing end-to-end business metrics of various platforms. For eg. Integrated systems with telephony, paid media channels, ERP, B2C and D2C websites, and a social listening platform. -> Key Elements of This CRM Strategy: Understanding customer insights Integrated systems for a unified dashboard Correct team and automation tools Let us make you and your customers satisfied. Reach out to bd@schbang.com today! #CustomerExperience #CRM #DigitalTransformation #Omnichannel #Schbang

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