Lidl International’s Post

The Super Bowl is many U.S. brands' sports marketing main event. For Visa, it's the pregame show for its FIFA World Cup 2026™ - Canada, Mexico and the United States hosting duties. Visa has been a National Football League (NFL) partner since 1995, but is using that bond with the league and its venues to prepare for the return of soccer's biggest event to the U.S. (as well as Mexico and Canada) as it renews its global sponsorship deal with FIFA. Not only was the Super Bowl a great reminder that 11 NFL venues will be using Visa payment systems and other technology during the upcoming World Cup, but it was a fine place to announce the brand's expanding ties with Formula 1 and its Red Bull Racing & Red Bull Technology teams. Also the sponsor of the International Olympic Committee – IOC's upcoming Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, Visa is using its experience at both NFL/World Cup host sites and international venues to prepare for World Cup demands and anticipate cardholder expectations. ADWEEK spoke with Visa's Andrea Fairchild about the brand's global sponsorship strategy and how one big football event helps prepare for another. "We’ve worked with Miami, New York and other host cities to enable contactless [payment] for seamless travel to and from the stadiums and to big events...the Super Bowl is another example of that as well: You [saw] us start to bring in tap-to-phone [payment] for transportation and parking and in-seat concessions, Fairchild said. "You see where those trends are happening, and we know that, with FIFA, they’re going to be able to tap into the services and the capabilities we have to develop that complete journey for fans at FIFA World Cup 2026." #fifaworldcup #superbowl #superbowlads #superbowl58 #visa #sportsmarketing

⚽️[Sports Biz News]🇪🇸 DANI Rejoins Espanyol as Sponsor: 30 Years of History and Future Prospects👏 La Liga's RCD Espanyol has announced a significant milestone with the return of DANI as a sponsor after a 30-year hiatus. The DANI logo will proudly feature on the uniforms of both the first team and all boys' youth teams. This partnership marks a historic reunion that not only celebrates a rich legacy but also sets the stage for future collaborations.  DANI, a renowned food processing company based in Spain, is recognized for its high-quality seafood canned and processed products. The decision to rejoin Espanyol aligns with their strategic goals to enhance brand visibility and foster deeper connections with consumers. By associating with a beloved football club, DANI leverages the emotional engagement that sports foster to strengthen its market presence both domestically and internationally. Espanyol, competing in Spain's top football league, La Liga, benefits immensely from this renewed partnership. The financial support and brand prestige brought by DANI provide essential resources for the club's growth and stability. Additionally, this sponsorship aids in the development of youth talent, ensuring a robust pipeline of skilled players who can contribute to the team's future success. This collaboration is a testament to the mutual respect and shared values between DANI and Espanyol. It underscores the importance of long-term relationships in sports marketing, where past associations can be revitalized to create new opportunities and drive strategic initiatives. The return of DANI as a sponsor sends a strong message to other potential sponsors about the value and credibility of partnering with Espanyol. It highlights the club's appeal and the potential benefits for brands looking to enhance their visibility and connect with passionate football fans. As the new season unfolds, both DANI and Espanyol are poised to achieve great things together. This sponsorship is not just a nod to the past but a forward-looking strategy that embraces innovation, growth, and shared success. The sports marketing landscape continues to evolve, and partnerships like this exemplify the dynamic and symbiotic relationships that drive the industry forward. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #laliga #rcdespanyol #soccer #soccerfan #spain #foodprocessing

BKT Tires, has reaffirmed its commitment to Italian football by extending its Title Sponsorship of Serie BKT until 2028. BKT's journey with Serie BKT began in 2018, marking the start of a fruitful partnership. Over the years, this relationship has seen numerous milestones and achievements. From enhancing the league's visibility to increasing fan engagement, BKT's involvement has been instrumental. Key milestones include the introduction of various fan-centric initiatives and expanding the league's reach across Italy. One of the significant achievements of BKT's sponsorship has been the boost in brand recognition. Currently, 49 percent of football fans identify BKT as a leading manufacturer of agricultural and earthmoving tyres. This increased awareness has not only benefited the company but also strengthened its association with quality and reliability in the minds of consumers. In addition to Serie BKT, BKT has formed several other notable partnerships and collaborations in sports and beyond. These alliances have strengthened BKT's brand and provided additional platforms for community engagement and corporate social responsibility initiatives. This kind of partnership, which goes beyond financial investment, demonstrates how shared commitment to growth and development can create mutually beneficial and deepties, there by empowering the sports ecosystem and its communities. https://lnkd.in/eTxfXdH3

⚽️[Sports Biz News]🇹🇷 Antalyaspor Takes a Step into the Future with HDI Sigorta👏 Antalyaspor, a prominent football club in Turkey's top football league, Süper Lig, has entered into a sponsorship agreement with HDI Sigorta, an international insurance company headquartered in Germany. The signing ceremony took place at the Atilla Vehbi Konuk facilities with the presence of Sinan Boztepe, President of Antalyaspor, and Firuzan İşcan, CEO of HDI Sigorta. As part of the sponsorship, HDI Sigorta's logo will appear on the front of the players' shorts and on both shoulders of their interview shirts for the upcoming season. Sinan Boztepe emphasized the significance of this partnership during his speech at the signing ceremony. He stated, "This is the first time a global company like HDI Sigorta is partnering with Antalyaspor. While the agreement is for one season, we aim to develop a mutually beneficial and sustainable long-term relationship. Antalyaspor will continue to strengthen its brand through sponsorships with major brands. We are grateful to HDI Sigorta for their interest and support in our club and look forward to a continued collaboration." Firuzan İşcan, CEO of HDI Sigorta, remarked, "HDI Sigorta continues to maintain sponsorship agreements across various sports sectors. By partnering with clubs that achieve success both domestically and internationally, we aim to contribute to their sustainable success. We are confident that the appointment of Alex de Souza as the new manager of Antalyaspor will draw significant attention to the club throughout the season." After the signing ceremony, President Boztepe presented a pair of Antalyaspor shorts featuring the HDI Sigorta logo to Firuzan İşcan. Additionally, commemorative jerseys with their names were gifted to Firuzan İşcan and Halil Bay, HDI Sigorta's Sales and Marketing Director. This partnership not only enhances brand visibility for HDI Sigorta but also supports community relations and sustainability efforts, making it a significant move in sports marketing and CSR. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #antalyaspor #süperlig #hdisigorta #turkey #football #insurancecompany #turkishfootball #turkishleague

🤾♀️ [Sports Biz News]🇪🇸 Conservas Orbe Zendal BM Porriño secures support from Zendal ahead of their debut in the European competition👏 Conservas Orbe Zendal BM Porriño is set to make their debut in the EHF Women’s European Cup with support from their new sponsor, Zendal. This partnership aims to promote community health and social engagement through sports. The team, based in O Porriño, recently achieved a historic 4th place in the División de Honor Femenina and will participate in the European competition starting this October under the leadership of club president Abel Estévez. The sponsorship agreement is part of Zendal's commitment to promoting sports as a vital element of health and social relationships with local impact. It also aligns with Zendal’s goal to encourage the pedagogical principles of sports. With this support, Conservas Orbe Zendal BM Porriño is poised to reach new heights and set a precedent for other teams in the league. Club president Abel Estévez expressed gratitude, stating, "We are thankful for Zendal's support, which is crucial for us to compete in the European Cup for the first time. This partnership marks a significant step in our club's growth, and we hope it will continue for many years." Team captain Sarai Samartín shared her excitement, "Achieving the best results in our history and earning a place to compete in Europe is incredibly exciting for our team. This opportunity would not have been possible without Zendal's support." Alejandro Lorenzo, Mayor of O Porriño, emphasized the importance of private sector support for local sports, saying, "The growth of sports in Porriño relies heavily on private sponsorship. We are proud that a company from Porriño like Zendal is becoming a major sponsor, enabling our team to participate in the European Cup for the first time." Andrés Fernández, CEO of Zendal, highlighted the broader impact, "Having a team from O Porriño playing in Europe is a source of pride. We hope this team will serve as an inspiration for future generations." Zendal will serve as a primary sponsor alongside Conservas Orbe, with the team being known as Conservas Orbe Zendal BM Porriño in the league. Additionally, Rubensa will continue sponsoring the club's youth team, and other private sponsors will support the club in the new season. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #ConservasOrbeZendalBMPorriño #divisiondehonorfemenina #EHF #handball #Zendal #europeancompetition #womenssports #OPorriño #sponsorship #sports #spain #biotechnology

UEFA(Union of European Football Associations) generates billions 💶 yearly for European markets. This is a true testament to what a well-designed brand community development strategy does. The organization has been around since 1958 and gathers millions of people around one thing: football competitions. It’s about forming a deep connection, feeling a sense of belonging, and being part of a larger community. 🌍 Why UEFA’s model is a gold standard for brand communities? ⚽ 🤝 Deep Connections: Supporting a team is a part of who we are, similar to how a brand becomes part of a customer's lifestyle. Brands should aim to integrate deeply into the lives of their communities. 🏠 Sense of Belonging: The passion and loyalty that fans show are truly inspiring. For brands, fostering this sense of loyalty isn’t just beneficial—it’s essential. 🎢 Emotional Highs & Lows: The tournament's unpredictability, with last-minute goals and dramatic comebacks, keeps everyone on edge. Brands can capture this excitement by creating engaging, dynamic customer experiences. 🎉 Celebrating Together: Watching the games, whether in pubs, at home, or in stadiums, we share every thrilling moment. Brands should create shared experiences that bring people together, just as football does. 🌈 Diverse Identities: Just like the diverse fan base of UEFA, brands should celebrate and embrace the variety within their own communities. Supporting a team in UEFA goes beyond just watching football – it’s an emotional journey with highs and lows that bind us together, creating memories we cherish for years. 🏅 This is exactly what makes community building so powerful. Thank you Iulia Niculae - Cuciurean & the Federatia Romana de Fotbal for showcasing this beautifully for Romania's Euro 2024! 👏👏

Last week the One NZ Warriors announced the return of the women’s side – this is awesome. And while it’s a great step forward for women’s sport in Aotearoa (and big leap since the early 2000's when I represented my country in netball), personally I think we still need to be doing more to raise the value of women’s sport. Any event I go to that is ‘sport-focussed’ someone always asks, “What are you doing about the women’s game?”. Most often the response is a rambling of well-prepared answers that don’t really say anything but bamboozle you into thinking change is really happening – but it’s not, well not fast enough anyway. So, while I think clubs and sports organisations need to do their bit in making real and tangible change, I believe we also need corporate NZ and fans to step up. Having worked with a number of brands who believe sports sponsorship is a great way to build brand awareness and brand love (they aren’t wrong) I wonder how many of these brands are willing to put their sponsorship budget behind the women’s teams? Or how many of us who keep asking the questions about women’s sport needing more support would actually go and support those games on a regular basis? It was epic to see the crowds at Eden Park during the FIFA Women’s World Cup and the 2021 Women’s Rugby World Cup – but would you go and support a game if it wasn’t one of those big tournaments? Perhaps we need to ensure that clubs and teams who take on corporate sponsorship mandate that at least an equal amount of the sponsorship budget is put behind the women’s’ team or there is no deal? Here’s the thing, if sponsors don’t get behind women’s sport it just won’t (and can’t) change. Similarly, as fans, we need to be willing to go and watch those live matches, tune in on TV or streaming services and put our money into supporting our women. So "Up the Wahs" and here's to seeing you all at the NRLW games next season.

⚽️ [Sports Biz News]🇧🇪 RSC Anderlecht and Napoleon Forge Strong Partnership: Building the Future of Belgian Football👏 RSC Anderlecht has announced a strengthened partnership with Napoleon Sports & Casino. This collaboration, running until summer 2027, is set to bring numerous benefits to the club and its fans. Last season, the partnership facilitated significant investments in enhancing the stadium experience. Upgrades included new seating and the introduction of innovative fan zones, improving both comfort and engagement for supporters. This investment has transformed the stadium into a more welcoming and exciting venue for all attendees. Napoleon Sports & Casino, a prominent Belgian company, shares a deep passion for entertainment and sports with RSC Anderlecht. Their commitment to the club is evident as they move from sleeve sponsorship to a more prominent placement on the front of the team's jerseys until the end of the year, and on the back from 2025 onwards. This visibility boost is expected to strengthen the brand presence of both entities significantly. Kenneth Bornauw, CEO Non-Sports RSC Anderlecht, expressed his delight at the enhanced partnership, highlighting its importance in achieving the club's commercial objectives. Philippe Joos, General Manager of Napoleon Sports & Casino, echoed these sentiments, emphasizing the mutual benefits of the collaboration and their pride in supporting Belgian football. This partnership not only enhances RSC Anderlecht's competitive edge but also enriches the fan experience, setting a benchmark for sports marketing and sponsorships. As both organizations aim for greater heights, this collaboration promises to deliver memorable moments and drive local and international recognition. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #rscanderlecht #napoleonsports #jupilerproleague #belgianfootball #soccerfans #sportsponsorship

Title: Hankook Tire Extends Sponsorship with UEFA Europa League and UEFA Conference League until 2026/27 Season Hankook Tire, one of the world's leading tire manufacturers based in South Korea, has announced the extension of its official sponsorship of the UEFA Europa League and UEFA Conference League for an additional three years, until the end of the 2026/27 season. This extension ensures Hankook Tire remains the longest-standing sponsor of the leagues, further strengthening its connection with soccer fans worldwide. The UEFA Europa League and Conference League are highly popular soccer tournaments, both within Europe and internationally, providing an excellent opportunity for Hankook Tire to enhance its brand recognition. This sponsorship extension is a key strategy for Hankook Tire to expand its presence across different market segments in the tire industry. The brand's increased influence in Europe through these leagues will strengthen its competitive edge within the industry. Hankook Tire’s second brand, Laufenn, will also play a significant role in this sponsorship. Recognized for its high cost-performance, Laufenn, along with Hankook Tire, will gain increased exposure through matchday advertising boards, digital media, social media, and local events. Special fan engagement programs, including ticket giveaways and VIP experience campaigns, are planned to foster direct interaction with supporters. Hankook Tire places great importance on community contribution through sports, continuing activities that deepen ties with local communities. This includes supporting grassroots soccer programs and the development of future star players, particularly focusing on the younger generation. Having served as the official sponsor of the UEFA Europa League since 2012, Hankook Tire has significantly increased its brand exposure and enhanced its recognition across Europe through this long-term partnership. The extension of the sponsorship agreement with the UEFA Europa League and Conference League is a crucial part of the company’s brand strategy, further solidifying its global market presence. This sponsorship extension will strengthen Hankook Tire's position in the tire industry and enhance its competitiveness. The upcoming matches and events will draw significant attention to Hankook Tire and UEFA’s collaborative efforts. #HankookTire #UEFA #EuropaLeague #ConferenceLeague #Sponsorship #BrandRecognition #TireIndustry #Laufenn #FanEngagement #CommunitySupport #GrassrootsSoccer #SportsMarketing #GlobalPresence #SoccerSponsorship

⚽️ [Sports Biz News]🇹🇷 Eyüpspor strengthens financial base with ikas sponsorship👏 Eyüpspor, a prominent club in Turkey's Süper Lig, has signed a significant naming sponsorship deal with e-commerce software company ikas. As a result, the club will now be known as "ikas Eyüpspor," marking a substantial strengthening of the partnership between the two entities. This sponsorship deal is set to cover the 2023-2024 season, with possibilities for extension in the future. Eyüpspor's chairman, Murat Olhon, expressed his enthusiasm for the partnership, stating, "The partnership with ikas is a major step forward for the club's growth and success. We look forward to reaching new heights together." This collaboration aims to bolster the club's financial stability, enabling investments in player development and facility improvements. From ikas's perspective, this sponsorship is a strategic move to enhance brand recognition both domestically and internationally. ikas CEO, Doğan Dündül, emphasized, "This partnership is a crucial step in elevating our brand value and strengthening our appeal to football fans. We are excited about the opportunities this collaboration brings." The deal signifies a successful example of sports marketing, where companies and sports clubs collaborate for mutual benefits, creating long-term partnerships. For ikas, a tech company aligning with a traditional sports club like Eyüpspor opens new marketing channels and opportunities. Furthermore, this partnership is noteworthy from a CSR (Corporate Social Responsibility) and ESG (Environmental, Social, and Governance) perspective. The collaboration is expected to enhance community engagement and contribute positively to environmental initiatives, reflecting both organizations' commitment to social responsibility. These efforts are anticipated to build trust among fans and customers, fostering sustainable growth. The ikas and Eyüpspor partnership exemplifies the evolving landscape of sports marketing, providing a valuable model for other businesses and clubs. It also highlights the importance of CSR and ESG in modern business practices, showcasing how strategic partnerships can drive both commercial success and social impact. This alliance not only reinforces Eyüpspor's financial foundation but also represents a forward-thinking approach to sports sponsorship, integrating marketing, community engagement, and sustainability into a cohesive strategy. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #eyüpspor #süperlig #ikas #soccer #soccerfan #turkey #ecommerce #namingsponsor