Behind the Scenes: Julia and Yannic's Journey with the UEFA EURO 2024™ Julia and Yannic, Consultants Sponsoring & Event-Marketing at Lidl International, worked closely as a dynamic "tandem" leading the UEFA EURO 2024 project. Julia, a hobby triathlete with a background in brand and communication agencies and sports retail, teamed up with Yannic, a passionate skier with experience in sports marketing agencies. Together, they brought their shared love of sports and extensive professional expertise to the project. ✨ Their roles for the UEFA EURO 2024 had distinct focuses. Julia spearheaded the Lidl Kids Team program, working as the main touchpoint for Lidl countries on campaign implementation. Meanwhile, Yannic concentrated more on the ticket raffle, Lidl Fan Feste, and managing LED boards. "When the partnership was finalized, we had to piece everything together from the ground up," Julia explained. "From designing jerseys for the kids to organizing travel and ensuring fair allocation of the spots, there were countless details to consider."⚽️ The partnership was the largest sponsorship by Lidl to date and its first collaboration with the UEFA. "We pioneered new processes and platforms, which was challenging but incredibly rewarding," Yannic recalled. "Finding solutions sometimes took longer than expected, but we learned and grew so much from the experience." The UEFA EURO 2024 project was a collaborative international effort involving all European Lidl countries – not matter if qualified for the tournament or not. Julia and Yannic found the cooperation smooth and inspiring, with each country adapting the project to suit their market. "For some countries, football wasn't the primary focus. But the Lidl Kids Team wasn't just about football; it was about family and creating unforgettable experiences for our customers and colleagues," Julia added. "Some countries even held children's parties following press conferences about the start of the Lidl Kids Team campaign, showing their commitment and creativity in bringing the project to life." 🤩 What are your thoughts on the importance of teamwork in large-scale international projects? 👇 #LidlInternational #Euro2024 #OnYourTeam #LidlKidsTeam #teamlidl
Vielen Dank an euch und das gesamte Team. Betreuung und Organisation waren Spitzenklasse. 🔵🔴🟡
As a former colleague of Yannic who used to work with him on various projects on a daily basis, no surprise to see your success activating this partnership with having him on board! 👏 🙌
Happy to support ! Julia Heckmann and Yannic Walter #onyourteam 👊
Waiting for the job, I don’t know what happened please let me know. Thank you
Congratulations to an amazing success with the Lidl International UEFA EURO 2024 cup campaign dear Julia ✨💪🏻🧡🏆✨ when the dust settles I look forward to our catch up. Cheers 🙌🏻
Great job Julia Heckmann & Yannic Walter . Happy to support you and make the Euro2024 a success for you and Lidl International
What a team!!! 👍👍👍
Julia Heckmann Yannic Walter You have my utmost respect for what you have accomplished in the past few months! You are the driving force behind this great international project, and without your tireless efforts, this would not have been possible! Cheers to you on this phenomenal sucess!
Congratulations on the successes achieved and on the successful project! Julia Heckmann Yannic Walter It was a pleasure to work with you on this UEFA project 🙌
Director Commercial, Communications & Marketing @International Ice Hockey Federation
1moYou made it happen! Julia Heckmann , Yannic Walter so proud about you both! Amazing to see what has been achieved! 🤗