GLOCAL DOOR’s Post

⚽️[Sports Biz News]🇪🇸 DANI Rejoins Espanyol as Sponsor: 30 Years of History and Future Prospects👏 La Liga's RCD Espanyol has announced a significant milestone with the return of DANI as a sponsor after a 30-year hiatus. The DANI logo will proudly feature on the uniforms of both the first team and all boys' youth teams. This partnership marks a historic reunion that not only celebrates a rich legacy but also sets the stage for future collaborations.  DANI, a renowned food processing company based in Spain, is recognized for its high-quality seafood canned and processed products. The decision to rejoin Espanyol aligns with their strategic goals to enhance brand visibility and foster deeper connections with consumers. By associating with a beloved football club, DANI leverages the emotional engagement that sports foster to strengthen its market presence both domestically and internationally. Espanyol, competing in Spain's top football league, La Liga, benefits immensely from this renewed partnership. The financial support and brand prestige brought by DANI provide essential resources for the club's growth and stability. Additionally, this sponsorship aids in the development of youth talent, ensuring a robust pipeline of skilled players who can contribute to the team's future success. This collaboration is a testament to the mutual respect and shared values between DANI and Espanyol. It underscores the importance of long-term relationships in sports marketing, where past associations can be revitalized to create new opportunities and drive strategic initiatives. The return of DANI as a sponsor sends a strong message to other potential sponsors about the value and credibility of partnering with Espanyol. It highlights the club's appeal and the potential benefits for brands looking to enhance their visibility and connect with passionate football fans. As the new season unfolds, both DANI and Espanyol are poised to achieve great things together. This sponsorship is not just a nod to the past but a forward-looking strategy that embraces innovation, growth, and shared success. The sports marketing landscape continues to evolve, and partnerships like this exemplify the dynamic and symbiotic relationships that drive the industry forward. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #laliga #rcdespanyol #soccer #soccerfan #spain #foodprocessing

🏅[Sports Biz News]🇪🇸 Andalusia Allocates €2 Million for Sports Sponsorship Grants🚀 The Andalusian government announced a new grant on May 2, 2024, allocating a total budget of €2 million. This grant targets companies, sole proprietors, and foundations to support local sports teams and athletes. Beneficiaries must sign a sponsorship agreement with a sports entity in Andalusia for the 2024-2025 season or the 2024 calendar year. The grant ranges from €500 to €10,000, with up to €15,000 for sports entities participating in official competitions for athletes with disabilities. This initiative is expected to significantly enhance sponsorship opportunities for professional sports teams and athletes in Andalusia. The Basque Country and Catalonia also have similar programs, highlighting a nationwide effort to boost sports activities. By fostering a stronger connection between businesses and sports, the program enhances brand value and community engagement. This initiative aims to increase the financial stability of sports organizations, promote local economic growth, and create jobs. With many professional sports teams in Andalusia, this program is seen as a major boost for securing sponsorship deals. Overall, the initiative aligns with broader efforts to promote sports participation and development across Spain.📈 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #andalusia #spainsports #sponsorship #sportsfunding #economicgrowth #sports #health #fitness #communitydevelopment #grants #sponsorship #athletesupport

📣[Sports Biz News]🇧🇷 KTO Strengthens Sports Marketing with Minas Partnership in Brazil 🎉🎊 KTO has announced a new sponsorship deal with Minas Tênis Clube. From the 2024/2025 season, the KTO logo will feature on the uniforms of the basketball, men's volleyball, and women's volleyball teams. This partnership also brings benefits to club members, including support for leisure events and naming rights for various sports tournaments. KTO, actively expanding in the Brazilian market, aims to enhance its global brand recognition. Brazil is the largest economy in South America, with a passionate sports culture. Strengthening their presence in this market is a key strategy for KTO to increase global brand awareness. By offering services tailored to local culture and needs, KTO provides legal and safe betting services in a market with evolving regulations. Additionally, the partnership with Minas Tênis Clube allows KTO to deliver an optimal betting experience to Brazilian customers, aiming to increase customer satisfaction. Through various promotions and events, KTO seeks to attract new customers and enhance loyalty among existing ones. Carlos Henrique Martins Teixeira, President of Minas Tênis Clube, stated, "Having KTO as a sponsor strengthens Minas's position in the sports world. This partnership allows us to maintain our grand projects and achieve further growth. Additionally, it’s great for our members to enjoy KTO's initiatives in their daily activities at the club." Cassio Filter, Country Manager of KTO Brazil, commented, "We are proud to start this partnership with Minas Tênis Clube, a traditional and important institution in Brazilian sports. Supporting the basketball and volleyball teams shows our belief that investing in sports is investing in the future. We aim to contribute to the development of new athletes and achieve great successes on and off the court." About KTO KTO is an innovative iGaming company based in Sweden, with a strong presence in the Brazilian market. They prioritize customer experience, offering premium services with a team of industry experts. Constantly pursuing innovation, KTO provides a secure, licensed, and trustworthy gaming platform. This partnership is expected to bring new sponsorship opportunities to Minas Tênis Clube's sports teams, benefiting club members and the entire community. From a sports marketing perspective, KTO's support contributes to the club's brand value, attracting more fans and creating a positive impact on the club's overall success. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #MinasTenisClube #NBB #Superliga #basketball #volleyball #sportsfans #breakingnews #sponsorship #brazil #sportsbetting #KTO

⚽️ [Sports Biz News]🇪🇸 Spanish Football Club Burgos CF Welcomes Growing Telecom Company as Sponsor🎉 DIGI Communications has signed a main sponsorship deal with Burgos CF. The club's first team will now feature the DIGI logo on their jerseys. This partnership also expands support to the women's team and youth development, contributing to local economies. DIGI Communications, headquartered in Bucharest, Romania, has been experiencing significant growth in the telecommunications sector, particularly in Romania, Spain, and Italy. In Q1 2024, the company reported a 12% increase in revenue, reaching EUR 446.7 million, with an adjusted EBITDA growth of 23.4% to EUR 139.9 million. This growth has been driven by the expansion of its customer base in these key markets. DIGI's involvement in sports sponsorship extends beyond Burgos CF. In Spain, the company sponsors Cadiz CF and Rayo Vallecano, enhancing its brand visibility. In Romania, DIGI operates several sports channels, including DIGI Sport 1, DIGI Sport 2, DIGI Sport 3, and DIGI Sport 4, supporting local sports events and leagues. The company also sponsors professional football teams in Romania and has recently acquired Telekom Romania Mobile, further strengthening its presence in the Romanian market. DIGI Communications effectively uses sports marketing to increase brand awareness and strengthen its ties with local communities. This strategy not only boosts the company's customer base but also contributes to its financial growth. The partnership with Burgos CF aligns with DIGI's corporate social responsibility efforts, enhancing its reputation and fostering community engagement. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #burgoscf #segundadivision #digi #telecommunications #soccer #football #growth

Last week the One NZ Warriors announced the return of the women’s side – this is awesome. And while it’s a great step forward for women’s sport in Aotearoa (and big leap since the early 2000's when I represented my country in netball), personally I think we still need to be doing more to raise the value of women’s sport. Any event I go to that is ‘sport-focussed’ someone always asks, “What are you doing about the women’s game?”. Most often the response is a rambling of well-prepared answers that don’t really say anything but bamboozle you into thinking change is really happening – but it’s not, well not fast enough anyway. So, while I think clubs and sports organisations need to do their bit in making real and tangible change, I believe we also need corporate NZ and fans to step up. Having worked with a number of brands who believe sports sponsorship is a great way to build brand awareness and brand love (they aren’t wrong) I wonder how many of these brands are willing to put their sponsorship budget behind the women’s teams? Or how many of us who keep asking the questions about women’s sport needing more support would actually go and support those games on a regular basis? It was epic to see the crowds at Eden Park during the FIFA Women’s World Cup and the 2021 Women’s Rugby World Cup – but would you go and support a game if it wasn’t one of those big tournaments? Perhaps we need to ensure that clubs and teams who take on corporate sponsorship mandate that at least an equal amount of the sponsorship budget is put behind the women’s’ team or there is no deal? Here’s the thing, if sponsors don’t get behind women’s sport it just won’t (and can’t) change. Similarly, as fans, we need to be willing to go and watch those live matches, tune in on TV or streaming services and put our money into supporting our women. So "Up the Wahs" and here's to seeing you all at the NRLW games next season.

⚽️ [Sports Biz News]🇹🇷 Eyüpspor strengthens financial base with ikas sponsorship👏 Eyüpspor, a prominent club in Turkey's Süper Lig, has signed a significant naming sponsorship deal with e-commerce software company ikas. As a result, the club will now be known as "ikas Eyüpspor," marking a substantial strengthening of the partnership between the two entities. This sponsorship deal is set to cover the 2023-2024 season, with possibilities for extension in the future. Eyüpspor's chairman, Murat Olhon, expressed his enthusiasm for the partnership, stating, "The partnership with ikas is a major step forward for the club's growth and success. We look forward to reaching new heights together." This collaboration aims to bolster the club's financial stability, enabling investments in player development and facility improvements. From ikas's perspective, this sponsorship is a strategic move to enhance brand recognition both domestically and internationally. ikas CEO, Doğan Dündül, emphasized, "This partnership is a crucial step in elevating our brand value and strengthening our appeal to football fans. We are excited about the opportunities this collaboration brings." The deal signifies a successful example of sports marketing, where companies and sports clubs collaborate for mutual benefits, creating long-term partnerships. For ikas, a tech company aligning with a traditional sports club like Eyüpspor opens new marketing channels and opportunities. Furthermore, this partnership is noteworthy from a CSR (Corporate Social Responsibility) and ESG (Environmental, Social, and Governance) perspective. The collaboration is expected to enhance community engagement and contribute positively to environmental initiatives, reflecting both organizations' commitment to social responsibility. These efforts are anticipated to build trust among fans and customers, fostering sustainable growth. The ikas and Eyüpspor partnership exemplifies the evolving landscape of sports marketing, providing a valuable model for other businesses and clubs. It also highlights the importance of CSR and ESG in modern business practices, showcasing how strategic partnerships can drive both commercial success and social impact. This alliance not only reinforces Eyüpspor's financial foundation but also represents a forward-thinking approach to sports sponsorship, integrating marketing, community engagement, and sustainability into a cohesive strategy. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #eyüpspor #süperlig #ikas #soccer #soccerfan #turkey #ecommerce #namingsponsor

According to a recent report from SponsorUnited, the number of sponsorship deals in women's professional sport has increased more than 22% over the last year. The Ladies Professional Golf Association (LPGA) leads all women's sports properties with 1,100 sponsorship deals. The Women’s Tennis Association (WTA) saw the biggest increase among all properties, increasing its deals total by 34%. Since starting my role at The Executives in Sport Group, I've noticed a trend of football clubs establishing new commercial and marketing roles with dedicated focus on their women's teams, so we should expect to see a spike in women's professional sport sponsorship deals coming from football over the next year! #womenssport #wta #lpga #womensfootball #wsl #sportssponsorship #commercial #marketing #femaleathletes https://lnkd.in/endpHNSt

⚽️[Sports Biz News]📣 Emerging Companies Leverage Sports Marketing, New Sponsor for Coleraine FC in Northern Ireland🎉 Coleraine FC, a member of the NIFL Premiership, has signed a new 2-year sponsorship deal with Fibrus Broadband. This agreement will see the Fibrus brand featured on the front of both the men's and women's team shirts for the 2024/25 and 2025/26 seasons. This partnership reflects the growing trend of broadband companies investing in sports sponsorship across Europe. Fibrus Broadband, founded in 2018 and headquartered in Northern Ireland, focuses on providing broadband services to underserved areas. With over 50,000 customers and significant investments from Infracapital, Fibrus is rapidly expanding. The company was ranked 13th in the Deloitte Technology Fast 50 list for Ireland, highlighting its impressive growth. Simon Magee, CEO of Coleraine FC, expressed his enthusiasm about the continued partnership, emphasizing Fibrus's valuable contributions to the club and the community. Shane Haslem, COO of Fibrus, shared his excitement about supporting Coleraine FC during this pivotal time as the club transitions to a full-time playing model. This sponsorship deal underscores the effectiveness of sports marketing in enhancing brand recognition and community engagement for emerging companies. By partnering with Coleraine FC, Fibrus aims to strengthen its presence and contribute to the local community's growth and development. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #nifl #colerainefc #fibrus #soccer #sponsorship #growthstrategy #northernireland #communitysupport

The African Union Sports Council invites the African Sports fraternity to commemorate the African Union Day of African Sport (AU-DAS) that falls on 14 December of every year. ’’Happy Day of African Sports to all!!!’’ The AU Sports Council is a specialised technical office of the African Union responsible for coordinating the African Sports Movement, and acts as a forum for concerted action between Member States for the promotion and development of sports and development through sports in Africa. The AU Sports Council is also responsible coordinating the organization of African Games. The African Union Day of African Sport calls for all stakeholders in the field of sports: athletes, administrators, managers, technical experts, sports for development practitioners, funders , spectators and fans to reflect and take a stock of the achievements made in the past year, challenges encountered and serious introspection on what can be done differently and better in the coming year regarding sports and sports for development in clubs, communities, countries, regions and the African continent as a whole. In an effort to promote participation, build capacity and enhance excellence of African athletes while fostering the ideals of the African Renaissance, promoting social cohesion and stimulating nation building through sport, the African Union Commission with the AU Sports Council developed the Policy for Sustainable Development of Sports in Africa 2023-2033. The Policy has five pillars, namely:  ·      An Active Africa, aimed at promoting physically active and healthy citizens. ·      A Winning Africa aimed at developing inclusive and effective high-performance sports systems for African athletes to attain international sporting success and excellence. ·      A Sustainable Africa aimed at using sports as a tool for social and economic development. ·      An Innovative Africa, aimed at developing strong governance structures and innovative approaches to sports development  ·      A United Africa, that uses sport and recreation to stimulate hope and social cohesion.  Domestication and effective implementation of the AU Sports Policy by African Union Member States and the entire African Sports Movements will enhance and promote sports as tool for economic and social development in Africa.