Lidl International’s Post

This year there will be lots of noise around two big sporting events happening in the summer – The men's football Euro Championships and the Paris Olympics. This is a great opportunity to plan your marketing strategy for the summer. How can you harness the excitement around these 2 events in your own sites? Could you hold a mini tournament or run your own version of the Olympics? Competitions are a great way to encourage engagement and interaction with your brand. -------------------------------------- Get in touch if you would like to discuss your ideas or need help thinking how you can generate some marketing around these events. #seasonalmarketing #sportevents #parisolympics

Titled ‘That’s What We Call A Seven’, Cathay Pacific’s campaign with Publicis Groupe Hong Kong shows that nothing can live up to the thrill of being at Hong Kong Sevens and that life will never be the same again. Edward Bell, general manager of brand, insights, and marketing at Cathay, said, “We loved the idea of playfully reminding people of how epic the Hong Kong Sevens are—so epic, everything else in life, big or small, pales in comparison. From Cathay’s in-flight hospitality to the spectacle of the stadium and the tournament’s world-class rugby warriors, each element comes together to create a perfect score. Now that’s what we call a seven.” Meanwhile, Christopher Lee, executive creative director at Publicis Groupe Hong Kong, shared, “It’s human nature to rate stuff, which gave us a funny thought: what if coming to Hong Kong to watch the Rugby Sevens could ruin all other experiences for you? If you ask us Hong Kongers, no other event can rival its greatness; it’s a perfect 7 out of 7.” #marketing #creativecampaign #hongkongsevens ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Two great marketing opportunities that you should start planning for now... The men's football Euro Championships and the Paris Olympics. This is a great opportunity to plan your marketing strategy for the summer. How can you harness the excitement around these 2 events in your own sites? Could you hold a mini tournament or run your own version of the Olympics? Competitions are a great way to encourage engagement and interaction with your brand. Now is the best time to start thinking of some ideas for the Summer as the way this year is going it is going to be May before we know it!! -------------------------------------- Get in touch if you would like to discuss your ideas or need help thinking how you can generate some marketing around these events. #seasonalmarketing #sportevents #parisolympics

FIFA Member Associations: Learning from Athletic Bilbao's Authenticity and Competitiveness In the dynamic world of football, where commercialisation and global reach often dominate the narrative, Athletic Bilbao stands out as a beacon of authenticity and unwavering commitment to its roots. As FIFA Member Associations seek to navigate the complexities of modern football, they can draw valuable lessons from Athletic Bilbao's unique approach. The Athletic Bilbao Model: A Brief Overview 1.  Basque Identity: Athletic Bilbao, based in the Basque region of Spain, has a strict policy of fielding only players of Basque origin. This commitment to regional identity has been a defining feature since the club's inception in 1898. While other clubs chase international stars, Athletic Bilbao remains rooted in its local community. 2.  Youth Development: The club invests heavily in its youth academy, Lezama. Rather than splurging on expensive transfers, Athletic Bilbao nurtures homegrown talent. This approach saves costs and fosters a sense of loyalty and belonging among players. 3. Competitive Success: Athletic Bilbao has achieved remarkable success despite its self-imposed restrictions. The club consistently competes in La Liga and Copa del Rey, often punching above its weight. Its passionate fan base rallies behind the team, celebrating victories as victories for Basque identity. Key Takeaways for FIFA Member Associations 1.  Embrace Authenticity: Member Associations should recognize the power of authenticity. Clubs like Athletic Bilbao prove that staying true to one's roots resonates with fans and creates a lasting legacy. Whether it's promoting local talent or preserving cultural heritage, authenticity matters. 2.  Invest in Youth Development: Rather than chasing expensive signings, focus on nurturing young talent. A robust youth system produces skilled players and instills loyalty and pride. Member Associations can prioritise youth academies and scouting networks. 3. Community Engagement: Athletic Bilbao actively engages with its community. Member Associations should involve fans, local businesses, and schools. Football is more than a game; it's a cultural force that binds people together. As FIFA Member Associations strive for excellence, they can learn from Athletic Bilbao's enduring success. Authenticity, youth development, and community engagement are not mere buzzwords—they are the cornerstones of sustainable football. By embracing these principles, Member Associations can create a legacy that transcends trophies and resonates with fans for generations to come. https://lnkd.in/d63cBqZD

Scoring Big or Getting Red Carded? The Risks & Rewards of Euro 2024 Sponsorship As brands eagerly line up sponsorship deals for the 2024 UEFA European Championship, the potential rewards are immense: aligning with one of the world's most-watched sporting events, accessing feverish national fan bases, and driving brand awareness on a global stage. But as with any high-profile opportunity, the stakes are also sky-high. A poorly executed sponsorship strategy can quickly turn a brand investment into an own goal. On the upside, an Official Partner or Tournament Sponsor status unlocks unmatched multimedia visibility - from splashy logo placements to integrated advertisement campaigns across broadcast, digital, and on-site channels. For brands craving cultural relevance, it's a direct line into the collective zeitgeist. Savvy sponsors can activate through unique fan experiences, hospitality offerings, co-branded merchandise, and influencer collaborations featuring top players and personalities. Craft it well and you've got an engagement goldmine. However, gaining those rights comes at a premium price tag - often in the 8-figure range for top-tier sponsors. Securing that ROI demands careful allocation of sizable marketing budgets and flawless branding execution. Controversies like ambush marketing disputes or polarizing social issues can also devolve into PR migraines. Just ask Anheuser-Busch, whose 2022 World Cup campaign was blitzed by Qatar's last-minute booze ban. Even operational snafus like logistical challenges or insufficient oversight can derail sponsor activations. Think Hyundai's difficulties distributing branded vehicles during the 2018 Russia World Cup. The risks only escalate as governing bodies crack down on contractual obligations. Intense sponsor protection now restricts aggressive marketing by non-partners and threatens hefty penalties for violations. So while an Official Partner spotlight offers unparalleled global branding opportunities, it also presents major financial and reputational landmines. The greatest victory may ultimately go to smart brands who strategically leverage Euro 2024 through creative, cost-effective ambushes and guerrilla campaigns. #Euro2024 #SportsSponsorship #EventMarketing #BrandAwareness #Engagement #ROI

UEFA(Union of European Football Associations) generates billions 💶 yearly for European markets. This is a true testament to what a well-designed brand community development strategy does. The organization has been around since 1958 and gathers millions of people around one thing: football competitions. It’s about forming a deep connection, feeling a sense of belonging, and being part of a larger community. 🌍 Why UEFA’s model is a gold standard for brand communities? ⚽ 🤝 Deep Connections: Supporting a team is a part of who we are, similar to how a brand becomes part of a customer's lifestyle. Brands should aim to integrate deeply into the lives of their communities. 🏠 Sense of Belonging: The passion and loyalty that fans show are truly inspiring. For brands, fostering this sense of loyalty isn’t just beneficial—it’s essential. 🎢 Emotional Highs & Lows: The tournament's unpredictability, with last-minute goals and dramatic comebacks, keeps everyone on edge. Brands can capture this excitement by creating engaging, dynamic customer experiences. 🎉 Celebrating Together: Watching the games, whether in pubs, at home, or in stadiums, we share every thrilling moment. Brands should create shared experiences that bring people together, just as football does. 🌈 Diverse Identities: Just like the diverse fan base of UEFA, brands should celebrate and embrace the variety within their own communities. Supporting a team in UEFA goes beyond just watching football – it’s an emotional journey with highs and lows that bind us together, creating memories we cherish for years. 🏅 This is exactly what makes community building so powerful. Thank you Iulia Niculae - Cuciurean & the Federatia Romana de Fotbal for showcasing this beautifully for Romania's Euro 2024! 👏👏

How have companies been making the most of this summer of sport to be part of the conversation? We always know we can rely on Wimbledon or the Tour de France to kick off the summer, but every four years we are treated to the full gamut of sporting displays. No sooner had Krejčíková and Alcaraz packed up their rackets and Europe's footballers jumped into their ice baths than McIlroy, Woods and DeChambeau were readying to tee off at Troon, while Pogačar and his Peleton pedalled their way towards the finish line in Nice. Oh, and we hear Paris has got a little something for us in a couple of weeks' time... Sports events create major communications opportunities for brands, beyond straightforward sponsorship. Smart companies joining the conversation will also measure the effectiveness and reach of their campaigns. The smartest companies leave that to Briefcase. Our team analyse the coverage, from headlines to smaller mentions, providing insight, not just on the breadth of a media strategy’s impact, but how well it was received and its longevity. Setting this in sector and market context, we find the trends which gain the most traction, making sure your campaigns are always backed up by the best data: https://lnkd.in/ejNY4ss9 #investment #insights #strategy #communications #pr #dataanalytics #brandreputation #mediarelations #Media #Fashion #Retail

Read our special expert column from Professor Simon Chadwick, who shares professional insights on the growing sponsorship maturity of Hisense Group and other Chinese brands in the past #EURO2024, as well as prospect on future challenges in long-term brand development. #HisenseMoreThanABrand #China #Sportbusiness

📌Good results = building a brand? How to use success on an international scale. 📈Smaller clubs in Europe often gain recognisability by making a good appearance on an international arena. Sports success itself is not everything. To make good use of your time of popularity and build your brand, you need to acknowledge yourself with usage of appropriate tools. 🧠You will gain that knowledge during our SPORTBIZ Summit 24 event, on a debate “What tools to use when building an international brand of a sports club?”. The debate will involve important personalities: Michał Hardek - Director of marketing and communications at Raków Częstochowa, Bálint Máté, PMP - head of international & CSR department at Ferencvárosi Torna Club, Michal Krcek - business development manager of AC Sparta Praha fotbal, a.s. All those clubs have been successful in the past few years by playing in Europe. Every one of them has used those opportunities to build their brand. ➡️If you want to learn to manage your club’s success, we are happy to invite you to our SPORTBIZ Summit 24 event. Check the details of the event and buy tickets here: https://lnkd.in/drp3Khnf. #SPORTBIZ #clubs #development #brand #knowledge.