LightBox TV’s Post

Hot off the press! Excited to announce Captify®'s new partnership with LightBox TV, which will bring the power of Search Intelligence to CTV media planning and buying. Speaking on the partnership, Rishi Chande, Captify®'s VP of Global Commercial Strategy said, "With the largest collection of search data outside the walled gardens, Captify’s data enables advertisers to identify and target consumers based on their real interests and intent, helping to fill the gaps and enable better CTV outcomes. As one of the first partners in LightBoxTV’s initiative, the value of our data is clear and we look forward to helping advertisers better execute on CTV buys as ad-supported streaming continues to scale." Read more about the partnership on ExchangeWire 👉 https://lnkd.in/eV_kE7qg

Yesterday at the New York Stock Exchange, I moderated an insightful panel at Innovid’s Connected Vision 2024. The panelists were Miles Fisher, Head of Emerging and Programmatic at Roku; Jay Friedman, CEO at Goodway Group; and Michael Treon, Video & Connected TV Strategy Lead at PMG. Among many memorable quotes from the day, this one stood out: “We talked a lot about all the hops in the ecosystem and how $1 into the machine doesn't end up in the publisher’s pocket and doesn't deliver $1 of dollar value to the advertiser. So for us, the more working media that we can get or the more working media, the apps on our platform get, the better it is for everybody.” — Miles Fisher, Head of Emerging and Programmatic, Roku. At the event, we unveiled Innovid’s Harmony initiative and product innovations. With Harmony, we aim to optimize CTV advertising at the infrastructure level to improve efficiency, enhance transparency and control, reduce carbon emissions, and increase ROI to ultimately provide better viewing experiences. Learn more about how Harmony can improve your CTV advertising today: https://lnkd.in/eyGgBQfA #innovid #ctv #harmony #supplypathoptimization #spo #programmaticdirect #programmaticguaranteed

We are brand builders. Our team of developers, media planners, and TV buying pros put it all together so that brands and media owners can compete in noisy marketplaces, with our audience-first, data-driven, multi-market modern advanced TV solutions. It's the future of TV, right now. Technology, Profitability, Predictability, and Team Centriply, powered by Tango Media Systems. #wefindyouraudiences #TV #advancedTV #PerformanceTV #linearTV #crossscreenmeasurement #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #cpgmedia #reach #attribution #outcomemeasurement

Seriously - to me, ad technology is one of the most interesting areas of our business. Think about the ads you see on every different combination of device + app + viewing experience + region, etc. - how would a company actually know what when where, get it there on time, and know how it performed? JOIN US for this webinar on the 12th - it's such a cool conversation.

How much does the tech you use really matter when it comes to #AdManagement? Spoiler: a lot. Join me for a LinkedIn Live panel titled "Revolutionizing Ad Management" where I explain how the innovative #AdFusion tech set developed by our partner Xfinity sets a new bar for ad management #Slalom #Adtech #Media CC: Simon M., Justin Morgan, Nick Miller

2024 is around the corner, and we can't wait to get our teeth into it, but let's not forget that 2023 was a banner year for us! We've met so many incredible new partners, enriching our journey with diverse collaborations. Our presence at industry conferences has been enlightening, boosting our insights in programmatic CTV. Our advanced tech solutions for CTV, FAST, and OTT publishers have grown rapidly. We're proud of how our innovative approach has positioned us as a leader in the industry, offering fast, efficient, and cutting-edge solutions. As we look to the future, here at +Added we're excited about the opportunities that lie ahead. Let's keep pushing the boundaries and achieving great things together! Here's to more growth, partnerships, and innovation! #Partnership #Innovation #CTV #OTT #TechGrowth2024 #NewConnections #Innovation #Growth #TeamSuccess #programmaticadvertising #TechSolutions #ssp

To my fellow former or current CMOs, did you know Brightcove was named the winner of the MarTech Breakthrough Awards in the "Best Overall Marketing Campaign Management Solution” category? This is further validation that not only does Video drive the customer journey from brand awareness, to product consideration, and finally purchase conversion, but that Brightcove is the best partner you can have in super-charging your marketing funnel. Read the full story: tinyurl.com/EA-MarTech #Streaming #MarTechBreakthrough #CMO

Locality is thrilled to announce a groundbreaking partnership with Centriply and their advanced ad tech division, Tango Media Systems. With the integration of TangoRESPONSE® (v30), we're revolutionizing local broadcast TV ad buying. This collaboration promises to speed up the ad buying process dramatically, reducing turnaround time to mere minutes. With seamless inventory management, broadcasters and advertisers can now experience a frictionless proposal process, enhancing efficiency and effectiveness in reaching local markets. Ray Karczewski, Locality's EVP of Broadcast Sales, highlights the transformative impact of this partnership: "There is an execution trade-off to how powerful local broadcast can be, to the sales outcomes for advertisers, and we have shifted those challenges to ourselves to solve for and execute. Locality acts as a direct extension of a broadcaster’s salesforce, ensuring advertisers guaranteed access to local consumers. We're shouldering the hard work to simplify execution and this partnership proves that." Together with Centriply, we are setting new standards in the TV industry, enabling planners and buyers to be creative, responsive, and efficient with their local TV campaigns. From RFP to the final buy and attribution stages, our enhanced platform empowers our teams with the control and insights they need to succeed. Read press release coverage via The Associated Press >> https://bit.ly/4cJN1LU Stay tuned as Locality continues to innovate and transform the landscape of local advertising. 🚀 #WeAreLocality #Centriply #TangoMediaSystems #BroadcastTV #AdTech #Innovation #LocalAdvertising #Partnership #Efficiency #Automation #LocalAdvertisingMadeEasy

Some interesting points in this article for me: - 288% growth in FAST -More attention to be paid to emotional relevance and attention measurement in streaming ads, moving away from traditional targeting methods. - Shoppable content.