Locality is thrilled to announce a groundbreaking partnership with Centriply and their advanced ad tech division, Tango Media Systems. With the integration of TangoRESPONSE® (v30), we're revolutionizing local broadcast TV ad buying. This collaboration promises to speed up the ad buying process dramatically, reducing turnaround time to mere minutes. With seamless inventory management, broadcasters and advertisers can now experience a frictionless proposal process, enhancing efficiency and effectiveness in reaching local markets. Ray Karczewski, Locality's EVP of Broadcast Sales, highlights the transformative impact of this partnership: "There is an execution trade-off to how powerful local broadcast can be, to the sales outcomes for advertisers, and we have shifted those challenges to ourselves to solve for and execute. Locality acts as a direct extension of a broadcaster’s salesforce, ensuring advertisers guaranteed access to local consumers. We're shouldering the hard work to simplify execution and this partnership proves that." Together with Centriply, we are setting new standards in the TV industry, enabling planners and buyers to be creative, responsive, and efficient with their local TV campaigns. From RFP to the final buy and attribution stages, our enhanced platform empowers our teams with the control and insights they need to succeed. Read press release coverage via The Associated Press >> https://bit.ly/4cJN1LU Stay tuned as Locality continues to innovate and transform the landscape of local advertising. 🚀 #WeAreLocality #Centriply #TangoMediaSystems #BroadcastTV #AdTech #Innovation #LocalAdvertising #Partnership #Efficiency #Automation #LocalAdvertisingMadeEasy
Rob Bochicchio
1mo
Ray Karczewski and Team lead a strong portion of the Locality growth segment and we are psyched to be a small part of that growth.
Kevin Kiechler
1mo
Congratulations! Call me
Media Activation Consultant
1moBravo to Locality, Centriply and Tango Media Systems! Efforts to speed up and automate the local broadcast ad buying process are well overdue. Ad agencies can no longer carry the large headcount needed to buy local broadcast using the traditional, legacy process. And local stations need to keep their inventory competitive and desirable in a programmatic, ad tech driven ecosystem.