This is a post for entry-level #PR pros, so pay attention. I've recently started working with a new, great #Intern. She's got talent. Writing being one, a #PublicRelations must-have. But there are other must-have skills that you can't teach. The intangibles. I'm talking about: Resourcefulness - you should be using ALL of your resources. If you ask me a question that I can easily ask Google (or ChatGPT, damn it), you're not resourceful enough. Did you check the website? Make all the necessary phone calls? Send an email? Phone a friend? Thorough and 'outside the box' thinker - along the same vein, you should be exhausting every effort while also exercising efficiency. You should think of unique ways and think 'outside the box' to solve problems you might not instinctively have an answer for. Don't lean on others to find answers to your problems. Self-education - entry-level jobs are hard. You're brand new to what you do, so you're learning your day-to-day role while also trying to understand the industry you're just beginning a career within. Spending time reading and learning about this industry is imperative. For #PR, that means reading the likes of PR Daily, PR Week, and others daily. What did I miss? #PublicRelations #MediaRelations #PRtips
As I am currently a PR intern, I find this post helpful and useful maybe one Day I'll land a permanent job with employees that are intelligent and educating as you just did.
Yes too all of this!
'Outside the box' thinker is in job description for any PR pro. As well as for any journalist.
Love this
Founder at Sharp Learning
4moThat’s exactly why I developed a job-ready curriculum with 19 courses for entry-level marcomm professionals—to teach these essential soft skills. We often forget that entry-level talent doesn’t know what they don’t know. While everything you mentioned is second nature to seasoned professionals, it’s not instinctive for them and requires coaching. In all my years of hiring junior talent, I’ve never seen anyone come fully packaged with both hard and soft skills. It takes guidance and development to get there—or, Sharp Learning. :) Kudos to you for taking the time to mentor and guide them—these skills aren’t taught in college, and they need that real-world guidance. It’s such a rewarding opportunity to help shape the next generation of professionals.