Paul Stollery (he/him)’s Post

Observation in the market: Recruiting Junior roles at the moment has never been more challenging: Why? Juniors for the first time have a really clear expectations/boundaries when it comes to work, they need to align with the values of the organisation, it needs to have flexibility, purpose and pays well. If you are a company that thinks just posting a job you are going to get a ton of Juniors applying- think again. To give you context, I know a company that has been looking for a social media executive for almost 2 months- Why? Because the requirement is 5 days in the office. If you are struggling with a Junior- have you considered a part-time more senior hire? #creativenatives

Happy World PR Day! It's a day to celebrate the rollercoaster ride that is the world of Public Relations. Let me share my journey, a tale that involves a leap of faith, a lot of luck, and a dash of destiny. As a software engineering grad with zero PR experience and a master's in Public Relations (yes, quite the pivot), there I was, nervously hitting send on an internship application to four PR firms in Mumbai. Why? Because they had functional websites. Yep, that was my highly scientific selection process. Spoiler alert: only two replied. Enter The Other Circle PR & Marketing. Aakanksha Gupta one of the Founders, was so excited that someone from the US was applying to intern at their agency. For me, it was pure serendipity. I knew nothing about PR, had no connections in the field, and was venturing into the unknown. But hey, that’s where all great stories begin, right? Fast forward to my first day. I was thrown into the deep end by my then-manager, Dhaval Raval. Me, a newbie paddling furiously, guided patiently by Dhaval, who probably had the patience of a saint. Somehow, I stayed afloat, learned the ropes, and now, over 7 years later, the permanent fixture that I am, I’m heading Business Development. Talk about a plot twist! Some might say it’s unwise to stay at one place for so long, but I say it’s the best decision I ever made. The Leo in me, ferociously loyal, never let me leave, and for good reason. I owe everything I know about PR to this incredible place. The culture, the people, the experiences – they’ve all shaped me. I’m proud to say that this is the only job I’ve held. So here’s to Anuraag Gupta, Aakanksha Gupta, Dhaval Raval and the entire team at The Other Circle - Nehaa K., Alita D'souza, Durgesh Goswami Prathmesh Chavan, Shaminaz Lokhandwala, Darshana Shukul and everyone else. Thanks for the wild ride, the invaluable lessons, and for being my PR family. The learning never stops. And to that one nervous email sent to info@theothercircle.com and aakanksha@theothercircle.com – you changed my life. Happy World PR Day, folks! 🎉 #WorldPRDay #PublicRelations #TheOtherCircle #PRLife #FromInternToBoss

This is a post for entry-level #PR pros, so pay attention. I've recently started working with a new, great #Intern. She's got talent. Writing being one, a #PublicRelations must-have. But there are other must-have skills that you can't teach. The intangibles. I'm talking about: Resourcefulness - you should be using ALL of your resources. If you ask me a question that I can easily ask Google (or ChatGPT, damn it), you're not resourceful enough. Did you check the website? Make all the necessary phone calls? Send an email? Phone a friend? Thorough and 'outside the box' thinker - along the same vein, you should be exhausting every effort while also exercising efficiency. You should think of unique ways and think 'outside the box' to solve problems you might not instinctively have an answer for. Don't lean on others to find answers to your problems. Self-education - entry-level jobs are hard. You're brand new to what you do, so you're learning your day-to-day role while also trying to understand the industry you're just beginning a career within. Spending time reading and learning about this industry is imperative. For #PR, that means reading the likes of PR Daily, PR Week, and others daily. What did I miss? #PublicRelations #MediaRelations #PRtips

For #all PR Professionals (Experienced & Students): 1.Develop Strong Writing & Communication Skills: * Clarity is Key * Master Storytelling * Proofread Meticulously 2. Build & Maintain Relationships: * Media Relations * Stakeholder Engagement(customers, employees, investors, communities). * Networking 3. Embrace Digital & Social Media: * Social Listening * Content Creation (text, images, videos) * Crisis Communication 4. Stay Informed & Adaptable: * Industry Trends * News & Current Events * Be Flexible 5.Ethical Conduct: * Transparency * Confidentiality * Objectivity For PR Students: 1.Gain Practical Experience: * Internships * Volunteer Work * Personal Projects 2.Build Your Portfolio: * Showcase Your Work (press releases, social media campaigns, media clippings). * Online Presence(LinkedIn, personal website). 3. Develop Key Skills: * Media Monitoring Tools(Google Alerts) * Public Speaking * Crisis Communication Planning #building #successful #careers #Publicrelations #Communication #science #PR #Comms #Tips #Students #employees #Professionals

I've been through a few rounds of recruiting people now and it never really gets easier. So Dean Connelly’s advice on CVs makes a lot of sense to me. (https://lnkd.in/eH6RsxAN; PRmoment) The recruitment process is often pressurised and recruiters/hiring managers/company owners are sifting through A LOT of CVs in a short amount of time. Here are a few of my own tips to supplement the useful article above: ✨ Be concise: hiring managers know exactly what they are looking for, so having clear job titles and key words that are relevant to the role are crucial. ✨Be really targeted: some aspects of your CV may not be relevant to the role you’re applying to, so tailor it to match the requirements and experience needed for the role. You don't need a detailed description of a 2-week internship you did five years ago, for instance. ✨Be ready to explain yourself: if your credentials don't quite fit the role, be prepared and willing to explain why your skillset makes you the right person for the job. More resources on our website: 💡 How to get a job in marketing https://lnkd.in/eAZ--bMx 💡 What do you need to be a marketer? https://lnkd.in/e4nHsuHa #prjobs #jobs #recruitment #CV

🌟 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗨𝗻𝗹𝗼𝗰𝗸 𝗮 𝗛𝗶𝗴𝗵-𝗣𝗮𝘆𝗶𝗻𝗴 𝗖𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝗣𝗥? 𝗠𝗮𝘀𝘁𝗲𝗿 𝗧𝗵𝗲𝘀𝗲 𝗠𝘂𝘀𝘁-𝗛𝗮𝘃𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 Did you know that the salary for a 𝗣𝗥 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 can range from 11-19 million VND/month for those with two years of experience and can go up to 30-50 million VND/month at the management level? And 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆, PR professionals can earn as much as $140,000/year! 🌍💼 So, how can you carve out a successful career in this dynamic field? Below are the must-have skills that will set you apart and help you thrive in 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀. 💫5 𝗠𝘂𝘀𝘁-𝗛𝗮𝘃𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗶𝗻 𝗣𝗥 1️⃣ 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 A degree in Marketing, Journalism, or Public Relations is a great advantage. If not, internships and part-time work experience can help you build a strong foundation in PR. 2️⃣ 𝗦𝘁𝗿𝗼𝗻𝗴 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀 The ability to craft messages with clarity and creativity is essential in PR. Your words should resonate and engage, whether a press release, social media post, or speech. 3️⃣ 𝗧𝗿𝗲𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 Staying on top of industry trends and adapting them to your campaigns is critical to creating successful PR strategies. Being trend-savvy can give your brand the edge it needs to stand out. 4️⃣ 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 PR is all about communication, both written and verbal. You’ll need to clearly articulate your ideas and collaborate effectively with team members, clients, and the media. 5️⃣ 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 PR professionals often need to handle unexpected situations with grace. Your ability to think quickly, respond calmly, and manage crises tactfully can make or break a brand’s reputation. 💡 Want to land your dream PR job and achieve your career goals? Join Edtronaut’𝘀 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗣𝗥 course and master the essential skills, with real-world case studies and practical lessons designed to boost your confidence and shine in front of employers. 👉 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻 𝘂𝗽 𝗵𝗲𝗿𝗲: https://lnkd.in/g4JJWtju #Edtronaut #NextGenPR #PublicRelations #PRCareers #PRSkills

I am overwhelmed by the incredible engagement on my recent post about transferable skills. It’s received more than 650,000 impressions, over 2,000 reactions, 100 comments, and 78 reposts in about a week. When I wrote it, I wanted to remind myself that I can add a lot of value in business and that I'm more than just my job title. I honestly didn't realise the topic would resonate with so many of you. On LinkedIn, the gold really is in the comments, and I’ve learned a lot. There were some great insights and perspectives, and it's my intention to lift these up. Special shoutouts to: Frank Tingle for highlighting the importance of competencies over experiences in education. Mick Flaherty CV Writer, CPRW, FIoL for sharing how ex-military personnel can leverage their skills. Komal Parekh,RPR,CRS,CIS for a fantastic example of transitioning from teaching to a new career. I’ll be writing some follow-up posts with these perspectives in mind in the coming weeks to keep the conversation going. There's many of you who I'd love to connect with also. It'll take me some time to reach out, so I appreciate your patience! #transferableskills #decisonmaking #jobsearch #communications

I’d never worked in marketing before, but I once landed a job as a Marketing Communications Manager. My background spans internal, external, media, and change communications. When an agency approached me for a contract role, I decided to interview because I loved the brand and was curious about the opportunity. The interview went well, but there was a concern: I didn’t have a corporate marketing background (although I majored in PR and marketing at uni). My response? My skills in creating content and campaigns are transferable. A target audience is just that—an audience. Whether internal or external, the goal is to craft and deliver a compelling message for a key purpose. I got the job, and it was a fantastic experience. It made me an even better communicator. Don’t let your job title or CV limit you. Your skills are transferable. Hiring managers: recognise transferable skills and take a chance on great talent. They could be a really valuable addition to your team. I thank that manager for taking a chance on me! Apply for that role and have that conversation. You never know where it might lead. #decisionmaking #transferableskills #communications

Skills in various industries are transferable and are, arguably, an advantage.