Lindsey Ross’ Post

📈 New Research: Exploring Gen Z and Millennial Travel Habits This report explores the intricate world of the dynamic millennial and Gen Z demographic, dissected across six key sections. The foundational segment on Travel Preferences and Motivations delves into the mindset of these young travelers, covering aspects such as travel frequency, destination preferences, the role of social media, and motivators for their journeys. Learn more: https://hubs.li/Q02g0zWy0

“Recent research commissioned by Intrepid Travel shows that, globally, 64% of adults don’t know their carbon footprint. The good news is, 50% of adults would be willing to change their travel plans to reduce their carbon footprint, even if it’s more costly or inconvenient.” While travel may be crucial to the human experience, people worldwide have not forgotten how important it is to stay on top of sustainability efforts and maintain our planet for as long as possible. This is especially true for Generation Alpha, according to James Thornton. #Travel #DigitalTransformation #Millennials

Jo Tenzer, CNN International Commercial's Director of Audience Insights, has written a thought leadership column on the latest travel trends entitled 'Travel is not back, it's forward: jet-setting consumer trends for 2024'. The article has been published by WARC this week. "[...] it’s fair to say that travel isn’t back, it’s ‘forward’. What do I mean by that? Simply, that how people travel, why they choose a particular destination, and what they expect from that experience has changed dramatically in recent years." Read the full article here: https://bit.ly/49ltmQR

Generation Alpha, or "mini millennials," will revolutionize travel with their tech skills and sustainability focus 🌿 🛫    They demand genuine environmental efforts from businesses and use carbon footprint tracking apps for responsible travel.   AI aids sustainable planning, but the human touch in travel remains essential. This generation will drive a more connected, eco-friendly travel future, challenging the industry to improve.   🔗 Read more: https://lnkd.in/dy-VHq9D

From sparking inspiration to helping us plan new adventures, the influence of social media in travel is unmistakable. Our latest survey results, now featured on Travel Agent Central, delve into how Americans use social media throughout their journey and provide crucial insights to understand consumers' travel behaviors. A must-read for anyone in the travel industry or for those intrigued by the blend of travel and social media. ✈️🌐 #justfly #justflyJourney #justflyers

If you dream of working remotely while traveling the world and living out of your suitcase, becoming a digital nomad might be the perfect fit for you. What is it like to be a digital nomad? Where do most digital nomads come from? What are the most popular destinations for digital nomads? Let’s find out in this article on digital nomad statistics. #Cloudwards #RemoteWorkTrends #DigitalNomadResearch 👩🏾💻 🏘️ ☕ ✅

As long-time Skift readers, it was particularly exciting to see our CEO Rena Pacheco-Theard join Christian Lee of Mint House and Chris Osaka of Tomu, Inc. onstage for the consumer behavior trends panel expertly moderated by Sean O'Neill at last week's Skift #ShortTermRental Summit in NYC 🪶 Watch the video recording of their #SkiftLive session here:  https://lnkd.in/gNxPwzAt We enjoyed hearing from other speakers at the event, including Carl Shepherd, Jeff Hurst, S. Philip Kennard, Margenett Moore-Roberts, CDP, Dustin Abney, Matt Curtis, Eric Bergaglia, Tim Rosolio, Amiad Soto, and Jay Carney. Here’s a summary of some of the points Rena shared: 1. #Technology should be in service of #hospitality: respect #travelers and don’t have them get into a conversation loop with an #AI chatbot thinking they’re having an authentic interaction. 2.  Sustained value: travelers are looking for a high-quality, well-run property with functioning amenities more than an IV drip bag upon arrival. Create enduring experiences and don't chase fads. 3. Elevate the industry: operators should pursue investment-grade properties (professional management and operations, multi-channel distribution, dynamic pricing, etc. - Revedy is a top resource on this) to serve travelers and investors, increasing the opportunity of this asset class. 4. Increase exposure to STRs: the Capital One Travel vacation rental program is making high-quality vacation homes available to a broader audience with benefits on every stay. Many people have never stayed at #vacationrentals, so programs like this allow more people to experience the BEST way to make memories. Additional thanks to Becca Smith, Dennis Schaal, and Rafat Ali for the invitation to be a part of such a great event!

Have you heard the buzz about Europe's search revolution? Rich Results, Aggregators, & Choice Take Flight! 🇪🇺 Picture this: You're searching for Parisian delights, dreaming of croissants and cobblestone streets. 🇫🇷 Suddenly, your screen blooms with a vibrant bouquet of results! ✨ Rich results take flight, showcasing hotels adorned with photos, prices, and ratings, all vying for your attention. ✨ No more tedious clicks, just a feast for the eyes and your travel plans. And the magic doesn't stop there! Imagine dedicated sections for comparison wizards like Skyscanner for flights or Indeed for jobs. These handy allies compare options so you can find the perfect fit, saving you precious time and energy. Want even more control? Refinement chips are your new best friends! 🪄 Click "free breakfast" and voilà, hotels transform, catering to your specific desires. It's all about empowering you to navigate the digital landscape with ease and precision. But why this floral shift? It's all thanks to the European Economic Area (EEA) and its Digital Markets Act (DMA)! ✨ This act ensures everyone gets a fair shot online, not just the big players. These features are beautiful blossoms blooming from this commitment to equality and choice. So, the next time you embark on a European search adventure, keep your eyes peeled for these stunning innovations. They're not just visually delightful, they're making your online experience smoother and more fulfilling than ever! ✨ #searchrevolution #richresultsblossom #aggregatorpower #DMAchampion #EEAinnovation #digitalbloom #SEOmagic #userexperienceupgrade P.S. Have you witnessed these digital wonders yet? Share your thoughts in the comments! Let's discuss how these features are shaping the future of online exploration. ✨

🚀 Don't Miss Out! Catch Our Previous Webinar on the Transformation of the Travel Buyer and Around-the-World Market Update! 🌍✈️   In our latest webinars, we covered key insights and trends that are shaping the future of travel. Tune in to explore:   📊 Performance Metrics – Occupancies, rates, RevPAR, and more 👥 Traveller Mix – Corporate, leisure, and generational demographics 📍 Regional Hotspots – Key destinations and trends 🏗️ Development Pipelines – Upcoming projects and expansions 🔮 Future Outlook – Predictions and strategic insights 🔄 Travel Buyers' Shifting Priorities – Impact on travel programs 🎯 Strategies for Flexible Accommodation – Targeting today's travel buyers 💼 Impact of Hybrid Work – Changes in trip frequency and duration 🛠️ Innovations in Travel Management Technology – What's new and next in travel tech   Gain valuable knowledge to stay ahead in the evolving travel landscape. Watch now and transform your travel programs! Go here for the webinars: https://lnkd.in/dePwHfkF   #Webinar #Travelindustry #Traveltrends #Marketupdate #corporatetravel 

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗧𝗵𝗲 𝗠𝗢𝗗𝗜𝗩 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 If you're like us, then your newsfeed is packed with headlines promising the latest trends and must-read reports impacting the travel industry. And while we appreciate a good trends forecast, MODIV believes that research is only as valuable as its interpretation. That's why we're thrilled to introduce an exciting new chapter in travel insights with The MODIV Collective. The MODIV Collective is an invite-only community of subject matter experts—leaders in their fields—who come together to critically examine, enrich, and validate insights from our extensive MODIV Mindset traveler research. This community operates through various formats, including Round Tables, Deep Dives, and Advisory Boards, fostering dynamic engagement and delivering actionable insights that bridge the gap between data and real-world application. By leveraging The Collective, we enrich our commercial insights and enhance our client engagements, ensuring that the research we produce is validated and interpreted through a practical, real-world lens. This approach ensures our findings are not only relevant but also actionable, driving commercial impact for our clients and the broader industry. In the coming days, we're excited to highlight inaugural members of The Collective and publish key takeaways from one of our recent round table discussions. Stay tuned! #ConsumerInsights #MODIVMindset #GlobalTravelResearch #TravelIndustry #TravelerTrends