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With subscription fatigue setting in, passwords getting locked down, and churn rising, this may be the most consequential panel you'll see this spring! Use my code ES25 for 25% off passes! Register here: https://lnkd.in/eMM_nkqN #StreamingMediaNYC

🔍 Industry Insight: Streaming Service Dynamics and Tech Trends 🔍 TheVerge's latest podcast offers intriguing insights into the evolving landscape of streaming services and tech innovations. 🎧📊 Netflix's strategic content lineup, potential Disney Plus and Hulu merger, and the future of Paramount Plus and Peacock. 📺🤝 The rise of ads across streaming platforms and the prospect of a universal streaming guide. 📈🌐 E-ink technology advances beyond reading devices, with potential applications in various gadgets. 🖥️🔋 Join the discussion on these emerging trends and share your predictions for the future of streaming and tech innovations. For the summary and takeaways, check out https://lnkd.in/dkvgyCYT. #StreamingInsights #TechTrends #Vergecast

𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗕𝗮𝘁𝘁𝗹𝗲: 𝟱𝗚 𝘃𝘀. 𝗖𝗼𝗿𝗱 𝗖𝘂𝘁𝘁𝗶𝗻𝗴 𝟮.𝟬 The battle between 5G and cord-cutting 2.0 is reshaping the entertainment landscape! The rise of streaming behemoths like Netflix, AmazonPrimeVideo, and Hulu has shattered the traditional TV landscape, leading to a mass exodus from cable subscriptions. Dive into the seismic shift in how we consume content and the disruptors fueling this transformation. Are you ready to join the revolution? Check out the full report below. #JasperColin #DatatoDecision #5G #cordcutting #streamingmedia #entertainmentrevolution #tvindustry #entertainmentindustry #homeentertainment

As the streaming wars intensify, platforms are competing not just for content, but for superior user experience. This detailed analysis from BB Media ranks the top 5 interfaces and highlights unique features that set them apart. Discover why Netflix 📈 leads the pack with innovative categories and personalized features, how HBO Max 🏅 integrates sports and customizable subtitles, and what makes Prime Video & Amazon Studios's 📺 redesign a game-changer. Explore the standout functionalities of Hulu 🌟 and Magenta Telekom 🎥, and gain insights from special mentions like IQIYI 🇨🇳 and AppleTV+ 🍏. Stay ahead in the streaming landscape with this comprehensive guide, and learn what your platform can do to enhance user experience. 🔗 Read more here: https://ow.ly/UjrJ50RJWum #StreamingWars #UserExperience #StreamingPlatforms #TechInnovation #MediaTrends

The streaming industry ended 2023 with more questions than answers. What promised to be a transformative year was disrupted by a conservative TV ad market and multiple Hollywood strikes, and once-urgent calls to solve industry pain points such as measurement and data fragmentation petered out in the mix. #streamingindustry #trends2024 #contentcreation

The future of linear TV is at a crossroads. It's a world of change and challenge, a battleground where tradition meets innovation. The rise of streaming services has cast a shadow over the once-bright realm of scheduled programming. But fear not, for the heart of linear TV beats strong! While the sirens of on-demand content may lure many away, there is a timeless allure to the familiar cadence of flipping through channels, stumbling upon unexpected delights, and sharing in communal viewing experiences. Yes, streaming platforms offer convenience and variety, but linear TV offers something more profound - a connection to shared moments and cultural touchstones. It's the thrill of live events, the rush of breaking news, and the roar of cheering crowds, all coming together in real-time. And let's not forget the power of adaptation! Traditional broadcasters are not idle in the face of this digital storm. They are boldly integrating streaming capabilities, enhancing their digital offerings, and creating new ways to engage audiences across multiple platforms.

CTV advertising offers the same value paid social did ten years ago. Today, many brands still invest the majority of their digital ad budgets across Meta and Google despite it being increasingly competitive and expensive to remain effective. CTV reminds me of the paid social landscape of the past, and brands willing to dive in now can take advantage of the uncertainty. Why is CTV still a value? - Leading platforms are still very much figuring out their advertising product offering - Brands continue to question the ROI and efficacy  - Creative lift *feels* more significant than social - False pretense that the cost of entry is too high In my experience, questions like this often mean there’s an opportunity to capitalize on undervalued eyeballs, and brands willing to take the “risk” may have a chance to stretch their spend a bit further. Whether going directly to the platform (Hulu, YouTube, Paramount+, etc.) or leveraging a programmatic partner like Tatari, more brands need to work CTV into their media mix for 2024 and beyond.

This morning The Wall Street Journal published a data visualization heavy story on streaming bundles based on an Antenna analysis. Analyzing customer overlap between services is a great way to start thinking about which services would bundle well together. But looking exclusively at overlap doesn't tell the whole story. While high overlap does indicate an affinity between services in the mind of consumers, it also could indicate the possibility of cannibalization of existing loyal subscribers who may “trade down” to a lower cost bundle. You can read our full analysis on the Antenna Insights blog: https://lnkd.in/e6aEZvem https://lnkd.in/epYUYgkG #svod #avod #streamingvideo #streamingmedia #mediabundles #DTCstreaming #pricingstratey #subscriptionvideo #subscriptioneconomy #antennadata

You're doing attribution for your Streaming TV campaigns all wrong 👀 So, we created Gigi Attribution. The ✨first custom attribution model✨ for Amazon Streaming TV ads with the complexity and nuance needed to measure how top-of-funnel awareness efforts truly influence downstream outcomes. Adam Epstein breaks down how Gigi Attribution dynamically adjusts the credit distribution of each stage (first, middle, last) to reflect each touchpoint's influence more accurately. Learn more 👉 https://lnkd.in/gFjqXwxG #attributionmodels #streamingTVads #amazonads #AMC #amazonmarketingcloud Amazon Ads

Streaming services are facing profitability challenges with high churn rates and intense competition. Learn how a fresh approach to bundling can transform the industry and provide greater value to consumers: https://lnkd.in/dtMcKSRj