Lisa Caputo’s Post

The women’s sports merchandise market is booming, now valued at an impressive $4 billion and continuing to grow, highlighting the rising popularity and commercial potential of women’s sports. For Be Well Brands, this trend presents an exciting opportunity to tap into a rapidly expanding market segment. By aligning with the values of empowerment and inclusivity, we can create merchandise that resonates deeply with this audience, including collaborations or product lines celebrating women’s sports and their fan base. This expanding market offers fertile ground for innovative branding and product development. Be Well Brands can help you leverage merchandise programs that drive revenue and reinforce marketing messages. Message us to discuss how you can build a women’s sports licensed merchandise program. #WomensSports #EmpowermentThroughSport #InclusiveBranding #BeWellBrands #SportsMerch #WomensSportsMerch #FemaleAthletes #SportsFans #WomenInSports #MerchandiseInnovation

🌟 Exciting News for Women's Sports! 🌟 The women’s sports merchandise market is booming, and it's about time! 🏅 According to a recent USA Today article, the market is finally recognizing the immense potential and passion of women’s sports fans. This growth not only highlights the increasing visibility and popularity of women’s sports but also the demand for merchandise that celebrates and supports female athletes. At Data Talks, we are thrilled to see this shift. Our Customer Data Platform (CDP) helps sports organizations harness the power of supporter data to boost ticket sales, increase merchandise revenue, and negotiate higher-value sponsorships. Women's sports teams can now leverage data to maximize their reach and profitability. 💬 Let's talk about how Data Talks can help your organization capitalize on this momentum and drive even greater success for women’s sports. Whether it's filling stadiums, increasing merchandise sales, or enhancing sponsor value, our CDP is designed to meet your needs. Join us in supporting and celebrating women’s sports! Together, we can turn this growth into a lasting legacy. #WomenInSports #DataDrivenSuccess #SportsMarketing #MerchandiseRevolution Here is a link to the article and report; https://lnkd.in/de4VngdG Feel free to reach out if you want more information on how we can help you drive results! 🚀 #DataTalks #SupportWomenInSports #FanEngagement #SportsData #SalesBoost

💡Did you know: for every 9 pieces of men’s sports merchandise that is available in the US, women’s sports only has 1? 🤯 Today, Klarna announced Rep Her – a global initiative to raise awareness around the gender gap in the sports merchandise market and introduce a more accessible way for millions of fans to shop smarter and fan harder. In partnership with fan intelligence company Sports Innovation Lab, Klarna has released a first-of-its-kind global report titled Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise. The report reveals the women’s sports merchandise market to be valued at $4 Billion per year. To address the booming demand from fans in the US, Klarna has teamed up with female Olympian-founded company TOGETHXR and 2x World Cup Champion, ESPN Analyst Alexandra Krieger to launch limited edition merchandise and a new women’s sports shopping hub on Klarna.com. And in the UK, we have partnered with global football media brand, COPA90, to launch custom merch for sale on the first dedicated women’s football retail site, Foudys. Read more: https://lnkd.in/g4PJE4w5 Read the report: https://lnkd.in/gPp4v3KC

Riding record viewership, women’s pro leagues will generate >$1B in 2024. Signing Caitlin Clark, Nike plans to capitalize on growing popularity — and it’s not alone. Reddit co-founder and Angel City FC co-owner Alexis Ohanian Sr. is launching the 776 Invitational, an experiential women’s track event, and the 776 Foundation will fund expansion of women’s sports bar The Sports Bra. Meanwhile, female athletes consistently boast 2x the engagement of male counterparts on social media, driving huge sponsor returns. • adidas, PUMA Group, Nike, and Vuori’s women’s campaigns were 69%, 62%, 16%, and 8% more effective than their average broadcast ads, respectively. • In 2023, OOFOS’ campaign with women’s sports marketing company HypeHer generated a 177% spike in web traffic, 191% sales increase, and 223% increase in customers YoY. Bigger than business, promoting women’s sports will get more girls playing — boosting mental, physical, and behavioral health outcomes.

With the United Soccer League (USL) Super league inaugural season around the corner this article was a good read and reminder there is still work to be done with challenges facing women’s sport. some interesting things: 💰The women’s sports apparel market has soared to an estimated $4 billion in the U.S. alone 📊According to the Klarna/SIL report, women’s sports leagues have more than seven times fewer apparel options than their men’s affiliates, and for every nine pieces of men’s sports merch available, women’s have only one 🎽Merch companies can “build cooler products” that appeal to a fan base that has made it clear that they want options. “Brands need to recognize this isn’t just sport—this is sport and fashion 📈A joint study between Wasserman and ESPN Research from October 2023 showed women claimed 15% of all sports coverage in ’22, up more than triple from five years earlier 👕Togethxr has generated $3 million in revenue in the past seven months on its $45 “Everyone Watches Women’s Sports” T-shirt ⏰It’s about a moment in time when women in sport are being recognized in a way like never before, and about creating a product—either on the ice or in clothing—that sends the message to women everywhere that they belong here,” Amy Scheer

I was thrilled to read about the recent study valuing the women’s sports merchandise market at an astounding $4 billion. The journey to this milestone has been marked by passionate fans like Ali Krieger, who faced challenges finding jerseys of her favorite athletes. This highlights not just a frustration but an economic opportunity that’s been overlooked for far too long. Ali's persistence in searching for a Sue Bird jersey back in 2016 underscores a broader issue in women’s sports—fans are eager for more options that genuinely cater to them. The demand for diverse, well-designed women's sports merchandise is undeniable, and now the supply needs to meet it. It’s inspiring to see initiatives like Klarna’s women’s sports destination and their collaboration with Togethxr to create limited-edition merchandise. These efforts not only provide fans with what they've been asking for - but also drive awareness and support for women's sports. #WNBA #Merchendise #UnderservedMarket #HighPotential

The value of the Women's Sports Merch market is $4 billion While viewership and attendance in women’s sports have reached historic highs. 📈 Manufacturers have failed to keep up with these increasing demands. Which presents a huge market opportunity. This data was included in a recent report delivered by Klarna in partnership with Sports innovation Lab. Here’s the key takeaways 👇 👕60% of women’s sports fans have wanted to buy merchandise but couldn’t because of a lack of inventory. 👕79% of fans said they would buy more women’s sports merchandise if it was available. 👕For every nine pieces of merchandise for men’s sports, there’s one for women’s sports. 👕There is a particularly glaring disparity in hats, with 66 times more NBA options than WNBA offerings. 👕67% have bought women’s sports merchandise without attending a live sporting event. What’s overwhelmingly clear is there is far more demand than supply. Manufacturers and retailers are leaving money on the table. Teams and leagues are losing out, too. Women’s sports continues to move in a very progressive way and rapid direction. So, if you're not jumping on the bandwagon now, it might be too late. Link to the full report in the comments. 👇 P.S. Follow me (Chris Swadling) for more sports business content! #sports #sportsbiz #linkedinsports

Did you know that for every 9 pieces of men’s sports merchandise available in the US, women’s sports only has 1? 🤯 Did you know that 60% of fans shopping for women’s sports merch ended up not buying because they couldn’t find what they wanted? 🤯 The gap between men’s and women’s sports merch is huge, the untapped potential is huge, and the money being left on the table is huge… $4 Billion annually. I’m excited to share Klarna's latest efforts to support women’s sports with the launch of Rep Her — a global initiative to raise awareness around the gender gap in the merch market and introduce a better way for fans to shop smarter and fan harder. Proud to have teamed up with fan data powerhouse Sports Innovation Lab to release a first-of-its-kind global report — Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise. And, Klarna is walking the walk by releasing custom merch collections in partnership with TOGETHXR and Alexandra Krieger in the US and COPA90 and Foudys in the UK. 📣 Big shout out to my insanely talented team that made this happen Allie Weiller Kimberly Gibbs Kirschner Juliann Kane Cameron Yates Iona Haig Olivia Eaton and all the great partners who have rallied around this with us! Looking forward to continuing to prove that it’s good business to invest in the women’s sports business. Rep Her report here: https://lnkd.in/gWaXYAE3 #RepHer #Klarna #WomensSports

With viewership and interest hitting all-time highs, the potential for brands, fans, and athletes is massive in women’s sports. From historic viewership numbers in women's basketball to the global women's sports industry on the verge of breaking the $1 billion barrier, the momentum is undeniable. This Nielsen article dives into what’s fueling this growth and how the industry can sustain it. #HypeHer #WomensSports

It is no surprise that fashion has increased its presence in the arena of sports. Not only are today's athletes some of the most recognizable influencers, but they also have the cultural cache to make brands pop. Off-White's official partnership with the New York Liberty symbolizes a sense of heightened awareness brands have for the WNBA. Made popular by the late/great creative visionary Virgil Abloh, Off-White has now made a significant splash into the WNBA with a first of its kind partnership that will blend fashion with the talent that make brands cool. Here are a few of my takeaways: *By establishing a new multi-year partnership with the coolest team in the league (no hometown bias!), Off-White aligns themself in the media and fashion capital to continue making their brand synonymous with style. *Merch has always been a revenue stream with fans and consumers alike, BUT, not every team can stir up the same kind of demand as the Liberty. If the initial varsity jacket is a sign of future capsule releases, I am sure there will be many more storytelling extensions that tie in to community and tentpole moments in basketball. *We all know athletes move the needle in regards to setting trends and raising awareness, but with sports being a copy/paste-like industry, I am curious to see which brand tries to align their platform with a WNBA athlete who is the go-to influencer for fashion. https://lnkd.in/eh88tfiy #LinkedInSports #SportsBiz #WNBA