EVP & Chief Marketing, Communications & Customer Experience Officer@Travelers | Board Director@Best Buy | Transformative Leader | Advisor to CEOs
Interest in women’s sports is at an all-time high – so why don’t we see very many female athlete jerseys worn by fans? A recent report by Klarna and Sports Innovation Lab on this topic is eye-opening (https://lnkd.in/gHPedXwa) 1️⃣ the women’s sports merchandise market is estimated to be valued at $4 billion per year 2️⃣ for every nine pieces of men’s sports merchandise available in the US, there’s only one available for women’s sports. 3️⃣ 79% of fans reported they would purchase more women’s sports merchandise if they had more options But there are people working on innovative solutions to this problem. For example, my niece Lauren Gilbert plays professional lacrosse for Athletes Unlimited - and I love their approach to bringing fans closer to the game. You can support your favorite Athletes Unlimited players with merchandise: https://lnkd.in/gXdQ_5za #WomensSports
Thanks for highlighting the insights from our recent report with Klarna! It's crucial to support and expand the availability of women's sports merchandise. Your niece's example with Athletes Unlimited is inspiring, showing innovative ways to engage fans. Let's keep pushing for more visibility and options! #RepHer
cc TOGETHXR
See more, buy more. Absolutely! It could also do with having more corporate sponsors 😉
It's fantastic to see growing interest in women's sports. The disparity in merchandise availability is indeed surprising. Supporting athletes and enhancing fan engagement could be a key to bridging this gap. Looking forward to seeing innovative solutions making a positive impact!