Red Carpet Ready. Noticed the glam takeover in your makeup bag lately? It's not just standard brands anymore—there's a new player in town, and they're bringing the star power with them. Celebrities are stepping into the beauty space, and (some) are doing it with style. They're not just splashed across magazine covers anymore—they're diving headfirst into the world of cosmetics, with their brands making a real impact. We're used to seeing celebrities splashing their name across fragrances or lending their faces to established cosmetic brands. But today, it's a whole new ball game. From Rihanna's Fenty Beauty to Kylie Jenner's Kylie Cosmetics, it seems like every A-lister is launching their own brand, paving the way for a surge of celebrities turning entrepreneurs in the beauty industry. When a celebrity promotes a product, their fans listen, and they're often eager to try out whatever the star is endorsing. So, it's no surprise that savvy celebs are capitalising on this influence. Gone are the days of simply slapping their name on a product. Celebs are rolling up their sleeves, getting hands-on in every aspect of brand development, from formulas to marketing. Packaging has become central to their success. Selena Gomez's Rare Beauty isn't your average makeup brand. It's a whole movement centre-ed around self-love and mental health awareness. When it comes to packaging, it's all about inclusivity and accessibility—designed with features for people of all abilities, it's packaging is as empowering as its message. Gwen Stefani's GXVE brand channels her iconic glam-punk vibe with packaging that's bold, edgy, and totally rebellious. The perfect choice for consumers who want to rock her signature look with style and attitude. And then there's another launch this week that's been in our feeds all week—Tennis legend Serena Williams' Wyn Beauty. The name itself, a clever play on "win," reflects her winning attitude both on and off the court. But it's the packaging that truly serves up an ace. Just one look at the matte, tennis ball-inspired packaging, and it becomes clear that Serena is passionate about storytelling through the products in every way possible. Organic shapes inspired by her love of art and design—every detail, the shapes, textures, and function, are all very intentional. In our Instagram-driven era, where celebrities are just a double-tap away, these beauty brands offer fans more than just products. They offer a piece of the celebrity's world, packaged in a way that resonates with their identity and values—sleek, elegant, and oh-so-instagrammable. So, while some celeb endorsements may feel as genuine as a Kardashian's Instagram feed, some brands are actually delivering on the hype—at least when it comes to packaging. Can packaging alone make you feel like a Hollywood star, or is it all smoke and mirrors? #packagingdesign #productdesign #design #beautyindustry 📷WYN Beauty
Loved your analysis on trending cosmetic packaging and the importance given to it.
“Love” this, Lisa Cain. It’s a “match” to the aesthetic and branding message. “Let” this “net” in the praise and “serve” another “grand slam” for packaging! 👋🤓👍
This is an incredible work. Thanks for sharing.
Like your presentation, thanks for sharing.
SENIOR COPYWRITER MOLD THE KEYWORD TO OPEN THE LOCKER BRAIN OF CONSUMER AND CHANNELIZE REVENUE TO THE ENTREPRENEURS.
6moYour presentation is really lengthy... one'.... Compressed with protein stuff is really easy to use..... easy to grasp... Thick chopsy one... My dear Lisa. Great analysis