"I need Dr. Pepper."
No. You probably don’t. Even if you are in Texas (but Texas is the only place in the world you could reasonably argue that you need it).
Yes, it has a relatively good market share (although its market share in much of the USA, especially the Northeast, is actually small). But, if you don’t get a good deal from Dr. Pepper, then don’t serve it. Your beverage sales will be just fine. Dr. Pepper offers no infrastructure, very little account management support, no service capabilities, very little imaginative marketing, no culinary support, and they actually compete with you.
Yes, they compete with you. The company that owns Dr. Pepper also owns Panera Bread, Einstein’s Bagels, Peet’s Coffee, and Pret A Manger. They are a major foodservice competitor of yours. Every time you buy a gallon of Dr. Pepper, you are fueling your competition’s profits and enabling them to compete with you for share of your target consumer’s foodservice expenditure.
Founder x Editor In Chief at InClub Magazine
1moWhat a KETCH, for them.. 🤭 ( I couldn’t help myself.) congratulations Heinz. You just leveled up.