LBBonline - Little Black Book’s Post

Join me for a webinar focused on how to build a successful food or beverage brand sold in supermarkets and grocery stores. Packaged Goods Marketing is a skill and the business is both complex and prone to mistakes by those new to the business. 90%+ of new food and beverage brands fail. Learn how to do this right the first time. No panel - just me. Steve Roth

There is nothing wrong with this promotional menu item. I did a presentation on something like this back in 1999, when I was the Director of Marketing for Kraft Foods Foodservice. I told QSR's that you never want to share the equity associated with your core menu items - like tell patrons your McDonald's french fries come from McCain or your Tim Hortons coffee is provided by Mother Parkers... ...but on the non-core items, leverage someone else's equity - it's why you sell Coca-Cola and not McDonald's Cola. Or tell people it's Heinz ketchup in the packets.. Wendy's is trying to generate penetration in the breakfast business - so this limited edition menu promo leverages Cinnabon and that makes sense. The key will be to move those trial consumers into the core b-fast menu items. https://lnkd.in/g9rGZYVd

The second episode of "Business Breakdown Case study" is here and this time it's about PepsiCo, the beverage, food and snack of the world ! In 1965, through the merge of Pepsi-Cola and Frito-Lay,PepsiCo - an American #multinational food, snack and beverage corporation- began its journey with a vision to provide high-quality refreshment products to the customers. Today, #PepsiCo is a global powerhouse, operating in over 200 countries with renowned brands like #Pepsi, #Lay's, etc. The reported net revenue of pepsico is $86 billion in 2023 and is still making substantial growth. 📈 Checkout their business strategies and initiatives they took to make their business a grand success! #CaseStudy #Business

Times have changed and PepsiCo is making the most - or least - of it. The Pepsi brand has teamed up with Shaq to promote minicans, a package that will get a big push from the brand this year. The emphasis is timely given concerns that consumers need more affordable food and beverage package sizes in these inflationary times (and at a higher price per ounce, which is good for the bottom line and investors). The last time Shaquille O'Neal and Pepsi partnered in 1994, they were promoting a 1-liter bottle of cola called the Big Slam. Times have changed in the era of revenue growth management and sugar reduction. See that ad here: https://lnkd.in/eyVM93_d

Come and join us today! There's still time to register to join Karen Anderson, MBA and myself. CPG/ Food and Beverage Folks: We'll be discussing ways to improve sales by removing barriers to purchase both in-store and online at 12pm EST today. #cpg #onlinemarketing #conversionrateoptimization #instoreexperience #packaging

Plant-based growth is on the rise at food and beverage companies. See how we helped an organization with their plant-based strategy.

https://lnkd.in/g2wyN6TU ● I believe that "Brand Pepsi" is so strong that it will bounce back. ● I also believe that Pepsi has the Money and Marketing Brain to regain the No. 2 position. ● Both Coke and Diet Coke surpassed Pepsi’s sales for the first time in 2010. That is, Pepsi became No. 3 But did Pepsi remain at No. 3 ? No. ● Remember that although Dr Pepper has surpassed conventional Pepsi, the overall family of Pepsi beverages - from Diet Pepsi to Pepsi Wild Cherry to Pepsi Zero Sugar - still controls more of the total beverage industry by volume ( 4.6 % ) than Dr Pepper and its many variations ( 3.8 % ). ● And it is good to find someone ( Ken Sadowsky ) using the correct term - "Line Extensions" and not "brand extensions" - unlike many across the world who use "brand extensions" even in case of "line extensions". #marketing #brand #pepsi #cocacola #adweek

🔴 PepsiCo, a leading global food and beverage company, strategically adjusts its pricing to navigate various economic and market conditions. This approach helps the company offset rising costs and maintain competitive positioning against its main rival, Coca-Cola. By exploring PepsiCo’s pricing strategy, we gain insight into how the company balances cost management, competitive tactics, and consumer expectations. #PepsiCo #PricingStrategy #EconomicInfluence #CompetitiveMarket #SegmentPricing #RetailStrategy #BrandManagement #ConsumerBehavior

"I need Dr. Pepper." No. You probably don’t. Even if you are in Texas (but Texas is the only place in the world you could reasonably argue that you need it). Yes, it has a relatively good market share (although its market share in much of the USA, especially the Northeast, is actually small). But, if you don’t get a good deal from Dr. Pepper, then don’t serve it. Your beverage sales will be just fine. Dr. Pepper offers no infrastructure, very little account management support, no service capabilities, very little imaginative marketing, no culinary support, and they actually compete with you. Yes, they compete with you. The company that owns Dr. Pepper also owns Panera Bread, Einstein’s Bagels, Peet’s Coffee, and Pret A Manger. They are a major foodservice competitor of yours. Every time you buy a gallon of Dr. Pepper, you are fueling your competition’s profits and enabling them to compete with you for share of your target consumer’s foodservice expenditure.