As more people watch live streams—with millions tuning in at once—we need fast and reliable ad solutions. Are current technologies able to keep up with this trend? And is programmatic advertising ready to work live and on a large scale? If you're in Cannes, catch LiveRamp's Luke Fenney and leaders from Yahoo, Amazon Web Services (AWS), and Snowflake for a panel discussion, "The Work Behind Making Live Work for Advertisers" from 10:40 - 11. If you go, let us know your takeaways!
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Smart reporting from Ad Age 🤓: "Amazon launched a series of updates including Amazon Publisher Cloud, which could give [them] an edge in competing against rival internet companies, according to advertisers." As cookies deprecate and data becomes harder to share, “Amazon could see an opening to strengthen its business and work closer with publishers — Amazon's retail media data and insights into customers are powerful enticements."💡 ‘This is bringing the power of clean room technology to publishers, paired with Amazon audiences. And this is enabling publishers to now have the ability and insights to activate more interesting deals, so it's connecting them better with advertisers.’ - Kelly M., VP, Amazon 🌊 🌊 🌊 #datacleanrooms #dataprivacy #amazon
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Chief Media Officer | Retail Media | Amazon | Walmart | Creating Full Funnel Measurable Retail Strategies
Amazon DSP Cross Channel Planner has been an absolute game changer in Retail Media planning. 👀 We know DSP is important thanks to Amazon Marketing Cloud and their ad overlap reports, and Brand Metrics helps us stack brands up against the category, but what we as advertisers lacked was the answer to the question "How much DSP?" My favorite question to always try to answer, "What should my budget be?" ⁉ Now we know! ✅ 2024 marketing budget planning just got a whole lot easier. #amazonadvertising #amazonmarketingcloud #retailmedia
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Excellent summary from Digiday highlighting Amazon Ads' latest developments with media companies announced earlier this week... In particular: “The newly unveiled features for Amazon Publisher Cloud include a number of opportunities for advertisers to directly access ad space with a host of household-name publishers, including a tie-up with Omnicom Media Group," and "integrations with third-party ID-providers beginning with LiveRamp..." Inspiring to innovate with publishers and partners in navigating a pivotal industry sea change... 🌊 🌊 🌊 Amazon Ads + Amazon Web Services (AWS) #DayOne ++ Chirabrata Michael Roman Angela Kelsey Lisa Sam Ben
The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
digiday.com
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How has Google transformed the advertising industry over the last quarter of a century? With Google celebrating its 25th anniversary yesterday, David Spencer Acceleration UK CTO, shared his thoughts with Mediashotz news on how Google has impacted the world of digital advertising. “Google has created an explosion of digital advertising potential for brands. Google Cloud, in particular, has proven to be a key technology for advertisers to navigate the shift to a privacy-centric digital landscape. “It allows marketers access to cookieless measurements and behavioural and conversion modelling to increase ROI with better data-driven decisions.” Check out the full article through the link in the comments below. #DigitalAdvertising #GoogleAnniversary #GoogleCloud #Advertisers
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Nice article highlighting Amazon’s efforts to provide advertisers with more advertising supply options. A lot of what my teams work on are mentioned: including our focus on “deals”, our new Amazon Publisher Cloud, and our positive relationships with 3P publishers (Amazon Publisher Services/APS) and supply side platforms (SSPs). And nice coverage for Amazon’s DSP progress! #amazonads #amazonpublishercloud #aps #adsp #3psupply
Amazon wants a bigger slice of the DSP ad tech market
digiday.com
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A lot of Amazon DSP is automated for you. So how do you build a DSP strategy that helps you stand out from your competitors anyway? In our next webinar, Ryan Burgess and Kenton Snyder will show you how to use the levers you can control to build a truly unique DSP strategy. We recommend that DSP advertisers take actions like: ✅ Adjust your viewability settings ✅ Make use of frequency caps ✅ Leverage DSP audiences to tailor your ads to certain groups of shoppers Then, take it all a step further with Amazon Marketing Cloud. Want to learn how to build a savvy DSP strategy of your own? Register for the webinar now, and tune in next Thursday, Feb 22 at 10 am PST/1 pm EST. https://lnkd.in/eTnaxZMM
Best practices for building an Amazon DSP strategy | Intentwise
intentwise.com
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Is it the cloud computing sector? Is it the retail industry? Neither—it's advertising revenue! This evolving landscape not only highlights the significance of targeted advertising but also underscores the symbiotic relationship between content creators, advertisers, and consumers in the digital era.
Amazon posts 13% revenue gain | Arkansas Democrat Gazette
arkansasonline.com
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LiveRamp Delivers New Privacy-Centric Integrations with Amazon Ads to Enhance Addressability, Connectivity, and Measurement LiveRamp (NYSE: RAMP) launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach. https://lnkd.in/eqU-7Zun
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A worthwhile listen with my old manager. Data privacy, interoperability, and preserving trust will be even more important across all industries and uses cases. #UAE #APAC #Cloud #privacy
Really enjoyed my chat with Allison Schiff from AdExchanger, and the opportunity to describe the agency, marketer, adtech, martech and publisher customer needs that led to the development of AWS Clean Rooms and AWS Entity Resolution. As a bonus, I also had a chance to talk about patents! Please give it a listen and let's geek out together! 🤓
AWS Wants To Be The Backbone Of Independent Ad Tech
adexchanger.com
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Amazon's Advertising Juggernaut Fuels Growth ⚡ Accordigly to a recent Chartr article, the retail giant brought in nearly $10.7 billion in advertising in its most recent quarter, up 22% year-over-year. This makes Amazon a top global advertising player, ahead of YouTube, Snapchat, and Twitter combined. 💨 Industry analysts estimate Amazon's ad profit margins could exceed 50% - on par with the company's coveted AWS cloud computing unit. So while smaller in scale, advertising carries outsized weight in overall profits. 🍬 Yet ads remain just one part of Amazon's diversified business. Still, its advertising success demonstrates the company's enduring ability to expand into highly lucrative new territory - an enviable competitive strength. And it's defintely a benchmark in terms of differentiation of revenue streams. #revenuestreams #businessmodel #businessdiversification
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