Locusive’s Post

We just got a 19.64% uplift in MQLs on my client's website. The most important factor? We didn't approach the project as a one-and-done event. We approached it with the intention of iterating. In our first attempt, the results were flat. There was a tiny uplift, but it wasn't statistically significant. It was a non-result. We learned from the first test, made some changes, and tested it again. This time we got the results we wanted. The lesson? If you want to improve your conversion rates, you have to iterate and experiment. I've been hired by many companies to "optimize" a landing page as a one-and-done project. Sometimes we got great results. Sometimes we got bad results. Often we got flat results. This is why I've pivoted my business to focus on iteration and learning, rather than updating a bunch of pages at once and praying for good results. If you're a B2B SaaS growth team running A/B tests on your website or landing pages... ...and you could use help figuring out how to run better experiments that are more likely to win, we should chat.

Smartlead is here with brilliant news about deliverability. We've recently started testing our emails and domains using Smartlead's new feature: Smart Delivery. It might be a game changer 👀 Why? •⁠ ⁠Email service providers are intensifying their scrutiny of cold emails. •⁠ ⁠The technical aspects of deliverability are becoming more complex (so many moving parts).  •⁠ ⁠Scaling campaigns effectively requires regular testing to keep your email infrastructure healthy. Smartlead's new feature allows us to see EXACTLY where our emails are landing in our prospects' inboxes.  It provides valuable insights on whether: •⁠ ⁠You are listed on any blacklists •⁠ ⁠Copy contains spam-triggering words •⁠ ⁠Your links are flagged or blacklisted •⁠ ⁠Sending patterns are causing issues It’s only the beginning and I’ll update you as we use the new feature. Any way big thank you to Vaibhav Namburi and the Smartlead team for this much needed update!

These 3 websites feel like cheating—but they’re the secret sauce to scaling without a huge team. Most people waste time on tasks they could automate. Use Make.com to connect tools like ChatGPT and eliminate busywork. Instantly AI doesn’t just generate leads; it personalizes outreach and runs your cold email campaigns on autopilot. And HighLevel? It’s a game-changer for running your business. Automations, funnels, and even a SaaS model in one platform. I created a mini course showing exactly how I use these. Want it? Comment “mini,” and I’ll send you an invite!

Identifying web site visitors has been around for a while. RB2B has made a big splash with tech... Then recently, Apollo.io announced the same capability. And most recently, Instantly.ai. So here is why the Instantly launch could be a really a huge deal... 1) Its integrated directly into the outbound platform...no APIs needed 2) Tons of Instantly users also use Clay, me included. Why not spice up your copy or add some lead enrichment to your newly discovered visitor. 3) Slack notifications and LinkedIn data is part of the package 4) This opens the door for more personalized video, send your new lead a personalized video with Sendspark or Reachly 5) TIming matters...this is a signal of interest, actionable signals drive conversions. I don't know about you but I'm pretty excited....

I just recently hosted a webinar where I talked about HubSpot chatflows and how I create them to provide a better chat experience on my website and brands I've worked with. During the presentation, I shared 4 common mistakes that brands make that make potential buyers not want to engage! Afterwards, I talk about building the top 4 common chatflows on HubSpot including live chat, lead qualifying bots, meeting booker bots, and a customer support ticket bot. I even highlighted the new Customer Agent AI Bot that uses your actual content to serve answers for your customers right from your platform using your actual words and training resources! Take a quick watch, lots of little gems and inspiration you can use to create better chat engagements on your website and within your SaaS platform. https://lnkd.in/edR7eT9x

Game changer to cold email Last month Smartlead.ai released a new deliverability feature called "Smart Delivery". This will be something big. Smart Delivery allows us to continuously test email deliverability without lifting a finger. You are able to run a mimic campaign sending emails to solely Smartlead inboxed allowing for placement tests and scoring so you can stay ahead of the curve at all times.

What's new with Groundhogg 3.5.1? Take a look below 👇 💔 Better handling of soft bounces 🤩 Track changes to Opt-in status in funnels! https://lnkd.in/g3hgPduV

This is my first deep experiment running cold email. Tech stack I'm using : - Apollo.io to get leads - ZeroBounce to verify the email - Instantly.ai to warm email and send email campaign

𝗔𝗣𝗜𝘀 𝘃/𝘀 𝗪𝗲𝗯𝗵𝗼𝗼𝗸𝘀 Most people get confused with APIs and webhooks because they sound technical. Here's a breakdown: API - making a manual request when you need something. eg: Adding leads from Clay to your Smartlead/Instantly.ai campaign Webhooks : getting notified when a specific event happens in realtime. eg: a slack notification as soon as you generate a positive lead. Use APIs when you want to manually push/get data. Use Webhooks when you want to get notified as soon as a specific event has occured

I just recently hosted a webinar where I talked about HubSpot chatflows and how I create them to provide a better chat experience on my website and brands I've worked with. During the presentation, I shared 4 common mistakes that brands make that make potential buyers not want to engage! Afterwards, I talk about building the top 4 common chatflows on HubSpot including live chat, lead qualifying bots, meeting booker bots, and a customer support ticket bot. I even highlighted the new Customer Agent AI Bot that uses your actual content to serve answers for your customers right from your platform using your actual words and training resources! Take a quick watch, lots of little gems and inspiration you can use to create better chat engagements on your website and within your SaaS platform. https://lnkd.in/eDAyiKtY