💡🌟 𝐇𝐨𝐰 𝐭𝐨 𝐚𝐩𝐩𝐞𝐚𝐥 𝐭𝐨 𝐕𝐕𝐈𝐂𝐬 𝐢𝐧 𝟐𝟎𝟐𝟒?
Last week, the 𝑯𝒚𝒑𝒆𝒓𝒍𝒖𝒙𝒆 seminar hold by Journal du Luxe, V02 Group and Retailoscope took place, bringing together professionals from diverse industries including watchmaking with Audemars Piguet, hospitality with Monte-Carlo Société des Bains de Mer, cruise with PONANT, real estate with John Taylor - Luxury Real Estate, automobile with JLR and private sales with Christie's.
Among the enlightening insights shared, the following key levers were highlighted to 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐚𝐧𝐝 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐭𝐡𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐟 𝐕𝐕𝐈𝐂𝐬, already over-solicited :
1. 💬 Creating an 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐦𝐨𝐦𝐞𝐧𝐭 of exchange between the Maison and the customer, based on a 𝐬𝐡𝐚𝐫𝐞𝐝 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 for the product
2. 🚀Pushing back the limits of 𝐡𝐲𝐩𝐞𝐫-𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 of products
3. 🎁 Knowing the customers inside out, and surprising them with personalized and 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐬 ("𝑊ℎ𝑎𝑡 𝑚𝑜𝑛𝑒𝑦 𝑐𝑎𝑛'𝑡 𝑏𝑢𝑦")
4. 🎯Knowing not only the suitable location, but also being patient to find the 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐦𝐨𝐦𝐞𝐧𝐭 to reach and engage with the customer.
Thank you to Le Journal du Luxe for organising such interesting seminars and to all the participants for sharing their fascinating insights !
Discover the article and replay of the conference below:
https://lnkd.in/gSZC7-8s
#luxe #luxury #vic #vvic
LUXURY FASHION BUSINESS – The Art & Science of Buying/Merchandising/Fashion Trend Forecaster/Designer/Curator/Writer/Storyteller/Creative Director/Artistic Director/Authentic Craftsmanship/Luxury/Opening The Next Chapter
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