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The Olympics. It's the world’s biggest stage, where sports come alive and stories go on to live forever. Big sports like Gymnastics or Aquatics don't need to promote much—they already enjoy a huge following and coverage from media worldwide. But the real question is: how can niche sports use this global spotlight to grow their fanbase? You need a strategy. There's no point in showing another horse jumping or a happy rider after their test. If the audience doesn't understand what they're looking at, it won't interest them. But if you launch a campaign like the Federation Equestre Internationale (FEI) and Redtorch did? You have my full attention. Why? Because this campaign doesn't try to explain how the sport works; it presents what is special about it. What you can feel anytime you sit on a horse, even if you are not an Olympic rider. A Bond Like No Other This is what holds enough power to make people want to be a part of it. It's about the unique connection between horse and rider, a narrative that resonates on a deeper level. This is how niche sports can shine on the Olympic stage. By highlighting their difference and creating emotional connections. If you practice any sport, what is special about it? #Olympics #SportMarketing #SportGrowth #FEISportsForum #EquestrianSports #Paris2024
An animal like no other. A sport like no other. A team like no other. Horse & Human … it’s an unbreakable bond of care. A Bond Like No Other 💜🐴 🚀 #Paris2024 Olympic and Paralympic Games "A Bond Like No Other" global marketing campaign is launched 👉 We're honouring good horsemanship and celebrating the unique and long-lasting connection between horse and human athlete 🤲 This is a true collaboration - FEI, National Federations, athletes, grooms and owners with Redtorch - engaging Olympic and Paralympic equestrian sports fans, connecting with broader audiences + showcasing the essential connection between horse and human and its critical role to success in the sport 📰 Read about this special campaign: https://lnkd.in/evuB36_D #ABondLikeNoOther #Equestrian #Jumping #Eventing #Dressage #ParaDressage International Olympic Committee – IOC International Paralympic Committee Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024
Thanks for the kind words Luz Bella Lendinez Martinez! 🙌 There is plenty more content to keep an eye out for on FEI channels this summer. 👀