Nathalie Szymanski’s Post

AN FEI CASE STUDY 🌍 FOR EVERYONE A quaint video accentuating the bond between humans and horses-creatures like no other in the animal kingdom. However, the blatant use of stock footage showcasing a black man with his equine partner is insulting. Do they think we (EMBERS*) would not notice? While real-life footage of white grooms, trainers & competitors are used, you splice in a generic insert. It is a great shame and cause for major concern that the FEI’s agenda of promoting their global campaign of this Olympic sport does not reflect 80-90% of the global population. WE KNOW WHY! They are systemically denied the equitable advancement opportunities as white riders. Is there no end to this “old guard racial-bias -culture” in sports? Despite the many *Experienced Multi-Ethnic and Black Equestrian Riders* worldwide, the FEI still believes a stockpile footage of a black man is all that is required to give an illusion of equal participation and accessibility of EMBER groups in the sport. Although not surprising, since the FEI does not have nor subscribe to an authentic DEI initiative. There are multi-ethnic and black riders (MEBs) all over the world who deserve to have their stories featured in this video, proclaiming their ancestral bonds with their horses. BUT that has been stripped away from them as non-participants. And therefore their voices. I hope the FEI takes this opportunity, especially in an Olympic year to change their ways and enact progressive policies in advancing MEBs in all equestrian sectors. Just as other global sports. Because it is dying without it. 🐎 #FEI #OlympicCommitee #OlympicParis2024 #OlympicSport #GlobalSport #EquestrianSport #BlackEquestrian #MEBs #Horses #CommonWealthGames #BlackLivesMatter #BlackEmpowerment #BlackBusiness #BlackFemaleBusiness #Mission44 #SirLewisHamilton #F1 #MercedesBenzAMGPetronasF1team #Ferrari #DEI #OlympicChange #DeloitteUK #DeloitteUSA #DeloitteGlobal #Amex #RolexGrandSlam #LGCT #LGCL #TommyHilfiger #HM #PoloRalphLauren

The Olympics. It's the world’s biggest stage, where sports come alive and stories go on to live forever. Big sports like Gymnastics or Aquatics don't need to promote much—they already enjoy a huge following and coverage from media worldwide. But the real question is: how can niche sports use this global spotlight to grow their fanbase? You need a strategy. There's no point in showing another horse jumping or a happy rider after their test. If the audience doesn't understand what they're looking at, it won't interest them. But if you launch a campaign like the Federation Equestre Internationale (FEI) and Redtorch did? You have my full attention. Why? Because this campaign doesn't try to explain how the sport works; it presents what is special about it. What you can feel anytime you sit on a horse, even if you are not an Olympic rider. A Bond Like No Other This is what holds enough power to make people want to be a part of it. It's about the unique connection between horse and rider, a narrative that resonates on a deeper level. This is how niche sports can shine on the Olympic stage. By highlighting their difference and creating emotional connections. If you practice any sport, what is special about it? #Olympics #SportMarketing #SportGrowth #FEISportsForum #EquestrianSports #Paris2024

Facts about Olympics 2024 🤩 • What's the difference between Olympics and Paralympics? The Paralympics focus more on physical disabilities. The Olympics and Paralympics are about elite competition and specialization. • The Olympic flag is one of the symbols of the modern Olympic Games. It consists of five interlocking rings on a white background in different colors that indicate all the world's nations and is a symbol of the universality of the Olympic spirit. • The Olympic motto is (Citius, Altius, Fortius) It's a Latin expression that means: Faster, higher, stronger Henri Martin Didion is the father of this slogan. • The Olympics and Paralympics happen once every four years since 1896. • Paris 2024  will be held between 26 July - 11 August 2024 and will feature 329 events in 32 sports. • Flamd collection inspired by flame using black, white, and gold colors. • Flame name inspired of (Flame that buns inside every athlete) To help them overcome many obstacles, whether it's injury or doubts. • Lina Radke was the first to win a golden medal wearing Adidas shoes in Amsterdam in 1928. • For the first time, the "B-girls" team will be in the Olympics 2024 for the breakdance competition. • BMX freestyle for the first time in Olympics 2024. • Adidas partners with 9 Olympic teams and 6 Paralympic teams. • Turkey and Bahrain will be in the Olympics 2024 for the first time. • Noah Lyles was the first sprinter to get a golden medal. • Olympics campaign "You got this " #Adidas #Egypt #EMC #Olympics2024 #Olympicsnews #facts #Olympicsfacts

One week before the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 #olympics #paralympics #paralympicgames #paris2024 #sports #sportsnews #olympicgames

With the 2024 Olympics now over, we surveyed Brits to understand if they began training today, do they think they could make the Olympic team in 2028 and if so, in what sport? #olympics #YouGov #MarketResearch

Another #Olympics may be done and dusted....Tom Cruise has abseiled into the Stade de France (Sorry Tom you're not a patch on Queen Elizabeth parachuting but nice try!). But the spirit of competition and excellence is far from over. 28th August marks the start of the #Paralympic Games - highlighting the incredible abilities of #disabled athletes. I am am blown away by that fact that 24 athletes competing in this year's Paralympics have used Back Up's services at some point in their journey to #Paris! The Paralympics are not just a sports event; they are a global movement that challenges perceptions, breaks down barriers, and fosters inclusivity. These athletes train with the same intensity and determination as their Olympic counterparts, often facing additional hurdles both on and off the field. Supporting the Paralympics also means advocating for greater visibility and accessibility in all aspects of life. It’s an opportunity for businesses, communities, and individuals to commit to creating environments where everyone can thrive. As the Paralympic Games begin, let’s rally behind these incredible athletes, celebrate their victories, and ensure their stories are told with the same enthusiasm and respect that we have shown the Olympians. The journey of excellence continues, and it is one that everyone should be a part of. International Paralympic Committee International Olympic Committee – IOC #teamgb The National Lottery Community Fund #disabilty #spinalcordinjury #sport

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Attention, attention! Watch #TeamDeloitte Para athlete @CurtMcGrath discuss how Para canoe has changed his life, given him purpose, and what he hopes to accomplish at #Paris2024 in this sport explainer video for the International Paralympic Committee.

Athletes Heading to the 2024 Olympics in Paris Here is a list of athletes heading to the 2024 Olympics in Paris, as per NBC Sports.  The list will be updated as we get more information. #AthletesHeadingtothe2024OlympicsinParis #NBC #nbcsports #Olympics #olympics2024 #parisolympics #summerolympics #summerolympics2024

Ice Baths don’t win you Gold Medals! Resources matter, but they aren't everything. The latest gear and facilities can help, but in my journey to gold in 2008 and 2016, it was my mindset and my team that made the real difference. With the Olympics just ended and the Paralympics starting next week, it’s easy for athletes to compare their resources to others. The same applies in business—too often, we focus on things that aren't important. Keep it simple. Focus on what truly matters: your mindset, your team, and the process. The outcomes will follow. International Paralympic Committee South African Sports Confederation, Olympic and Paralympic Committee #mindset #paralympics #olympics #sportsmanagement #sportsdevelopment