M&C Saatchi Group’s Post

To the incredible woman doubting her impact: your story has the power to change lives. But it can only do that if it’s heard. Earned media isn’t just about publicity; it’s about leaving a legacy. What mark will you leave on your industry? Let’s make sure it’s unforgettable together! #YourStoryMatters #ChangeTheNarrative #DigitalIdentity #Publicity #ImpactfulNarratives

Did you know that both @Politico and @BusinessInsider are owned by the same company? They are owned by the German multinational mass media company, @Axel Springer. #news #mediaownership #mediabias #politico #businessinsider

For International Women's Day, Helen James, CPB London CEO, will be holding a fireside chat with Dr Charlotte Proudman, Barrister, Lawyer and Campaigner, about how marketing can aid legal reform. They’ll discuss how the latest data shows that the criminal justice system just isn't working for women. Is there a role for influencers, brands, and the media to support urgent calls for legal reform? If so, what tactics might drive the greatest impact?    If you’re a brand-side marketer who wants to create real change, then register below on the 7th March.

It's already October and what a whirlwind month September was -parliament back from recess, the first tranche of prisoners released early under the SDS40 scheme and our launch of the Brick By Brick appeal with The Independent something Refuge has been quietly working away on since we partnered with the news outlet back on International Women's Day 2023. We've done a lot of story telling in the last month shout out to the brill team Laura Burnell Rachel Badham Meg Warren-Lister Rebecca Bond and all the many other women behind the scenes; survivors who bravely share their lived experience, ambassadors, other colleagues and fellow campaigners across the charity and in the sector, and the journalists & producers who make this work happen. It's exhausting and can often feel like shouting into the void, when we share the same messages time and again, raise awareness of the same risks to women's safety and see horrendous headlines making the news about the devastating impact of male violence against women and girls. This combined with entering my third trimester of pregnancy and finding out I'm carrying a girl who's been happily sapping at my iron levels (insert joke about her being a WHU footie fan) and had me hunched vomiting over the loo for months on end has been a lot of hard work - mentally and physically but hugely exciting time period too because right now it feels like people are finally listening. The government have 'committed' to halving VAWG in the next decade, let's see if they're serious about that later this month when the budget is unveiled on the 30th. Women will be watching. We cannot do this work alone. Sept media highlights below: (link expires at the end of October - when we'll share our Oct highlights.) https://lnkd.in/eKtAd-ig #VAWG #MaleViolenceAgainstWomenAndGirls #Refuge #DomesticAbuse #CharityComms #PR #Media #HumanRights #WomensSafety #WomensRights #Feminism #GenderEquality

#Brands continue to have to navigate a hyper-polarised world in 2024, in which they can be inadvertently dragged into political and social debates. #marketing #digitalexperience #business #strategy

It might seem like an unlikely pairing... E.L.F. BEAUTY and their "Change the Board Game" initiative to raise awareness around board diversity. Bottom line... board diversity is not only the right thing to do, it also drives profitability. E.l.f. Beauty chairman and CEO, Tarang Amin, said in a statement that he believes the company’s unique board of directors has helped it report 20 consecutive quarters of net-sales growth, and 1,500% stock growth in the past five years. Their goal? Get other companies to follow suit and double the rate of women and diverse candidates being added to U.S. corporate boards by 2027. With Billie Jean King literally serving up stats, this clever campaign is no doubt reaching a varied audience – folks who may have never thought about the diversity on boards. And that’s the point. From a marketing perspective, E.l.f. is knocking it out of the park. A quick check of their socials and their latest board post on Instagram has close to 1,000 comments and almost all are excitedly encouraging. Can E.l.f. mobilize other companies? Hard to say. Are consumers proud of E.l.f. taking the lead on this initiative? It appears so. This might just be the right mix of marketing and social impact that can make a difference. What do you think of E.l.f.’s campaign? https://lnkd.in/e-9wBgHN #Marketing #Ads #SocialImpact

How seriously should marketers take backlash? I'm not trying to be glib. Obviously, it's a really important consideration in the development of any marketing campaign. But, are we all getting too risk averse? Perhaps, to tackle some of the biggest cultural issues, we need to be ok with the fact that not everyone will like it? Of course, you need to take the steps to ensure the right people are consulted and there's credibility in what you are doing but, perhaps we also need to recognise that if you don't experience a bit of backlash, maybe you haven't pushed hard enough? This month for my Marketing Week column, and on the back of our (CPB London ) recent IWD campaign focused on changing the law to an Affirmative Consent model, I explored the topic and its pros and cons... Oh and if you are a member of the Unstereotype Alliance, their Creative Bravery beyond the backlash guide will be available soon #backlash #marketing #creativity #iwd24

It feels like women are at WAR with the media. Whether it's the constant onslaught of anti-aging commercials or the reinforcement of euro-centric beauty standards, Responsible Media Group encourages you to QUESTION the reality that the media provides you! Learn more about Responsible Media Group and the work we do to deconstruct media around us at https://lnkd.in/gUPAhXxt

Navigating the DEI landscape in 2024 isn’t easy, but it’s worth it. Studies show that companies with diverse teams are more likely to outperform others financially. Click to get tips for effectively communicating your #DEI strategy.🚀 https://lnkd.in/gkfDw8hV

It's me, hi, I'm the author, it's me. Check out the latest post on the TrustLab blog, as we unpack the tangled web of celebrity endorsements, the challenges posed by AI-generated content, and how influential figures like Taylor Swift can mobilize civic engagement. In an era where the line between reality and fabrication blurs, understanding these dynamics is essential for both voters and the platforms that facilitate their conversations.