M & M International Inc.’s Post

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Over the last 20 years, we’ve served over 370 non-profit organizations and 98% have reached their financial goals. 💸 Managing Director, Martha Asselin shares the top 3️⃣ things she keeps in mind when forecasting the achievability of a fundraising campaign goal: 💪🏽 Assess the Strength of Your Case: For Martha, a comprehensive study is paramount. She evaluates the strength of a nonprofit’s Case based on donor and stakeholder interest and can then determine their fundraising goal more accurately. She identifies donor priorities, gauges philanthropic interest, and ensures alignment with potential donors' key values. 🙋🏻♀️ Volunteer Participation Matters: In the last almost 2 decades, Martha has observed that if donors are willing to give their time to a goal as volunteers, they’re more likely to give their financial support as well. Understanding if potential donors are willing to contribute their time as volunteers can make a huge difference. 🚀 Does your goal resonate with your donors? It's not just about aiming high; it's about being realistic and attainable. Martha emphasizes the importance of gauging donor willingness which is a reflection of the importance of your plan in their philanthropic giving. After working with numerous nonprofits, she believes a successful goal requires at least 80% donor buy-in on the plans and the attainability of the goal. Understanding your donors' commitment is key to setting achievable targets. Follow us for more informational nuggets about fundraising in the nonprofit sector! 🎖️ #fundraising #nonprofitfundraisingcampaigns #forecastingfundraisinggoals #philanthropicsector #nonprofitphilanthropy

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