M Science’s Post

Downward Dog. I have been a long-time lululemon fan (and still am), but I have been seeing a shift in the brand for a while, and it's in the wrong direction. As the saying goes, "Get woke, go broke." I may be wrong, and I'm fine with that, but you can't argue with the founding father (founder of Lululemon), who has been critical of the company for a while. Maybe Chip Wilson is right (as always). #DownwardDog #Lululemon #Activewear #Athleisure #FitnessFashion #Fitness #Fashion #YogaWear #LululemonSales #AthleisureBoom #RetailTrends #FitnessLifestyle #CompetitionRising #AloYoga #Vuori #Sportswear #WorkoutApparel #FashionTrends #EcommerceGrowth #RetailNews #ActivewearMarket #LululemonVsCompetitors #FitnessWear #RetailChallenges #FashionIndustry #YogaFashion #TrendingBrands #Performance #HighPerformance #PeakPerformance #PerformanceGoals #PerformanceReview #PerformanceMetrics #PerformanceExcellence #PerformanceManagement #PerformanceBoost #PerformanceCulture #PerformanceOptimization #AthleticPerformance #PerformanceTraining #TeamPerformance #PerformanceEnhancement Sherwood News https://lnkd.in/dnYBMEht

This is one of best brand campaigns I’ve seen all year in the fitness & wellness space 👇 In this Gymshark campaign called “We Do Gym” the message is clear ➡️ they are a GYM activewear brand. Their target consumer is in the gym, lifting weights. They aren’t a lounging athleisure brand like Lululemon and Alo. Or a sports brand like Nike and Adidas. This campaign is relatable, humorous, and really captures the niche nuances of gym culture. The campaign has lines such as: - “Never skip egg day” - “The real pain starts 2 days after leg day” - “The brand who gets pre-workout zoomies” - “Chicken, rice & broccoli for dinner again” - “Squat Rack, shorts hack” Anyone who’s gotten into gym culture, knows these are spot on. This speaks perfectly to Gymshark’s target customer and the position they want to be in. Well done Gymshark 🤝 #gymshark #wedogym #fitnessmarketing #marketing #fitnessbrand #fitnessmodel #fitnesscampaign #gymclothes #gymapparel #gymactivewear

For CNN: Lululemon dominated the pricey athleisure market for years. Now it faces big competition Lululemon, maker of the pricey yogawear sported by seemingly everyone from Pilates moms to college students to preteens in the US, is at a crossroads. For over a decade, the company has fought off competitors like Athleta and Nike to dominate the luxury athleisure market, managing to grow despite the lightning rod of controversies that followed its founder. Its soft, colorful, $98 leggings and viral beltbags have attracted an even younger demographic, a huge plus for any retailer. But, while the skin-tight look shot Lululemon to fame, it now must navigate a new, baggy pant-loving Gen Z demographic and the radical reshuffling of its own executive team. https://lnkd.in/eTk3HcwS

Tired of doing endless crunches with no results? Does your core strength always seem to plateau no matter how hard you work? It's time to switch up your routine and finally achieve those rock-solid abs you've been dreaming of. Traditional ab exercises can only take you so far. If you really want to see a noticeable difference in your core strength and definition, you need to challenge yourself with a more effective workout tool. Our Abdominal Wheel Fitness Equipment is designed to target your abs, obliques, and lower back, giving you a complete core workout that will push you to the next level. Say goodbye to mediocre results and hello to a stronger, more defined core with our Abdominal Wheel Fitness Equipment. With consistent use, you'll finally achieve the rock-solid abs you've always wanted. Don't waste any more time on ineffective workouts – invest in yourself and get fit with our fitness equipment today. #GetFit #StrongerCore #AbGoals . . Check Here - https://lnkd.in/eSX_3etQ #sportinggoods #womensportsclothing #footwear #Sportsequipment #Camping

The Evolution of T-Shirts in Sports: From Basic to Performance-Driven 🏃♂️👕 Remember when a T-shirt was just…a T-shirt? Not anymore! In the world of sports, the humble T-shirt has evolved into a game-changer, becoming a key part of every athlete's gear. Whether you’re a professional or a weekend warrior, your T-shirt is no longer just for comfort, it’s a performance enhancer! 💪 Modern sports T-shirts are designed with #cuttingedgetechnology, think #moisturewickingfabrics, #antiodormaterials, and enhanced #flexibility. 🧵 But don't just take our word for it. When Indian Premier League #IPL teams adopted customized performance T-shirts, they saw a 15% improvement in player agility and comfort. 🏏 Meanwhile, #ProcamInternational, organizers of India’s biggest marathons, introduced lightweight, sweat-resistant tees for runners, reducing overheating incidents by 20%! 🏃♀️🔥 Wondering how these T-shirts work their magic? It’s all in the science – advanced fabrics that #breathe, #stretch, and #adapt to every move. They help athletes stay cool, dry, and focused on winning – not on discomfort. 🎯 ⚡️The takeaway? Don’t settle for basic when you can perform at your peak! Every detail counts in sports, and the right T-shirt can make all the difference. Why lag behind when you can lead with performance-driven apparel? ⏳ 👉 What's your go-to sportswear secret? Let’s hear it in the comments! Like, share, and repost to spread the word on the evolution of T-shirts in sports. Let’s redefine performance together! #Sportswear #PerformanceApparel #SportsInnovation #IPL #ProcamInternational #AthleteLife #FitnessGoals #InnovationInSports #StayCool #UpliftBee

"Elevate your workout with our high-performance aesthetic shorts, designed for both indoor and outdoor activities. Crafted with precision and style, our shorts offer unparalleled comfort and durability. Discover the perfect blend of function and fashion for your fitness journey. 💪 #WorkoutGear #FitnessFashion #Activewear #OutdoorFitness #IndoorWorkout #HighPerformance #StyleAndFunction"

Day 83/100 - Finding the Right Partners Myntra x Virat Kohli: Nush - Activewear Made for You! Calling all #MyntraFam and fitness enthusiasts! Virat kohli teamed up with the Myntra to launch Nush, a collection designed to elevate your active lifestyle. Why Nush? @myntra @nushbrand #viratkohli #anushkasharma #creativity #marketingagency #performancemarketing #ppcmarketing #sharktankindia #sharktank #marketing #marketingstrategy #marketingtips #marketingideas #socialmediamarketing #brintmarketingsolutions

With summer☀ around the corner, it's time to gear up with the best athletic wear to keep you moving...Challenger brands are stepping up in the sportswear industry! According to BAV data, these innovative companies are disrupting the market with cutting-edge designs, strategic partnerships, and compelling stories. Performance and lifestyle are increasingly intertwined, and brands need to satisfy both. While Adidas, Nike, New Balance, Under Armour, PUMA Group and Reebok remain market share champions, challengers like HOKA, Alo Yoga, and On Running are tapping into the new and growing desires of the 'athleisure' consumer. Although these brands currently have low Knowledge scores, they indicate rising popularity and promising potential: 🔹 HOKA: Known as the running shoe that "makes downhill running feel like flying", Hoka is popular among elite ultra-marathoners. Compared to the official NYC and London Marathon partner, while not as Relevant as New Balance today, it is 162% more Differentiated than NB among American consumers. 🔹 Alo Yoga: While Lululemon has been consistent with its strong 78% Differentiation score since last year, Alo Yoga has made a 12% jump to being at 80% Differentiated among those who are familiar with these brands. With media calling Alo Yoga “the cool-girl activewear brand”, celebs across Hollywood are shifting to Alo…Watch out, Lululemon! 🔹 On Running: With a strong "momentum" brand profile, indicating future growth, On Running is in the top 25% of the most Relevant brands in the US. Its recent partnership with megastar Zendaya shows they’re pushing this momentum and dreaming big! Jumping onto the most talked about trends, stars, and entertainment, On is racking up its cool points! https://lnkd.in/eJ-HJGFk #Sportswear #SummerReady #ChallengerBrands #Innovation #Partnership #BAVInsights #Athleisure #PerformanceAndLifestyle

Structuring Product Attributes Based On Consumer & TikTok Shop Algorithm 👇 Example: Activewear ➡️Attributes: -Brand -Color -Size -Material -Fit (important in active & gym wear) -Seasonality -Occasion ➡️Merchandise Category: -Gym clothes -Workout clothes - Yoga clothes -Running gear -Leggings -Sports bra ➡️Price: (Important) Ex. $55 (medium price range) ➡️Product name/ Description:(Important) -Long-sleeve -Crop top -Comfort -High support -Stretchy -Versatile -Sustainable Attaching enriched attributes to product catalog serves as an important source data It increases relevancy of product to user segment matching depending on which point of sales funnel the targeted user segments exist. Peace✌️ __________________________________________ We'll Add $90k revenue in your E-com brand in next 5 months without Ads on TikTok Shop Wanna know how we do this ?? DM me for FREE Explanatory Call+ Get a complete roadmap After this call you'll be able to build your brand on TikTok Shop