M3’s Post

According to System1, this year's #superbowlads were the worst ever, provocative, averaging 2.7 stars, down from 2023's 2.9 star average (but above the 2.3 star average for all US ads). You probably want to do better when dropping $7MM for 30 seconds. Even though the big game just happened, we know it is never soon to start planning, so we have a special offer for all Super Bowl advertisers and their agencies - we are looking at you Apartments.com / Homes.com and RPA, #bassproshop, BetMGM and Highdive, BMW of North America, LLC and Goodby Silverstein & Partners, Booking.com and Zulu Alpha Kilo Inc., Anomaly, FCB New York, CeraVe, Ogilvy, Molson Coors Beverage Company and Droga5, CrowdStrike, DoorDash and Wieden + Kennedy, Öpınıonated, Dunkin' and Artists Equity,E*TRADE from Morgan Stanley and 72andSunny, E.L.F. BEAUTY, SHADOW, Etsy and Orchard, FanDuel, Google, #hellmannsmayo / VML, Kawasaki Motors Corp., U.S.A., #kia, David&Goliath, Lindt & Sprüngli, Grey, @m&m's, BBDO New York, #michelob_ultra, Microsoft and PANAY FILMS, INC., #mtndew, #nerds and Digitas North America, National Football League (NFL) (and are just getting started, see the comments) - if you use MilkOS for your next Super Bowl spot and do not beat your score for this year and beat the average for all advertisers we will charge you nothing for 2 years! What was your favorite #superbowlads and why?

This week, for my Artist Representation Training course, I have decided to highlight an article written by Jill Goldsmith for Deadline outlining the deal the sale of BuzzFeed's media start-up Complex to Network to NTWRK for $108.6 million. On top of the 100 million, Buzzfeed also payed an additional $5.7 million, which is meant for office space, severance, and other employee costs. Even though BuzzFeed made a hefty sum off this sale, they announced that they would be laying off 16% of their workforce. BuzzFeed is claiming this decision will help earn the company $23 million annually. Universal Music Group and Jimmy Iovine, CEO of Beats Electronics, are the two largest investors in what is now NTWRK-Complex. Before the merger, NTWRK was a live video shopping network and marketplace, however, the company is aiming to create a space for "superfan" culture to call home. BuzzFeed, who sold itself to SPAC in 2021, also shut its news division last year. So, it appears that the selling of Complex may have been a necessary step in keeping the company afloat. With Complex of its docket, BuzzFeed can prioritize HuffPost, Tasty and First We Feast. Overall, BuzzFeed continues to underperform in the quarterlies, making tens of millions of dollars less than their expected income. This sale seems like the necessary move to keep themselves afloat, however one can't help but wonder if it'll be enough for BuzzFeed to survive another few years. Esquire Group Inc. Eva Casey Link: https://lnkd.in/gis42m5C

Just released an in-depth analysis on KIDOZ Inc. (TSXV: $KIDZ)! Despite a Q3 revenue dip of 20% YoY, our scrutiny reveals strategic maneuvers and a resilient ad network. The shift towards direct sales and Prado, their teen-focused platform, is gaining traction. 🔍 Key insights include: - Revenue Challenges: Q3 saw a 20% YoY drop, below expectations. However, this isn't the full picture. - Sales Strategy Shift: KIDZ pivoting to direct sales is a bold move with potential upsides in revenue and margins. - Ad Network Dominance: With 5,000+ apps and 400M kids reached, KIDZ's ad network includes powerhouse brands like McDonald's, Disney, Lego, Kellogg Company's, and Nintendo. - Prado Momentum: The newly-launched ad platform for teens and parents, Prado, is gaining significant momentum. 💼 What's next? Q4 results will be pivotal, constituting 50% of annual revenue. Will KIDZ's direct sales strategy prove successful? 📊 Financial Snapshot: Q3 saw a 2 ppt YoY improvement in gross margins, aligning with our forecast. However, EBITDA and EPS declined due to lower revenue. 📈 Market Perspective: With a forward EV/R of 1.3x vs. the sector average of 3.0x, KIDZ is trading at a 57% discount. 🚀 Growth Anticipation: We project a faster growth trajectory in global ad spending for 2024, driven by cooling inflation and lower interest rates. 👉 Check out the full report for a detailed analysis. Opportunities often hide in the nuances. Link: https://lnkd.in/g5fbpqUU *FRC provides issuer paid coverage. *Past performance is not indicative of future results. Tarrnie Williams, Tarrnie Williams Sr., Jason Williams, Henry Bromley, Eldad Ben Tora, Debora Bril, Rich Allport, Hannah Peretz, Ryan Haksi, Stacey McDowall, Yosef Aronov, Nadav David #EquityAnalysis #InvestmentResearch #DigitalAdSpending #EconomicOutlook #StocksToWatch #MarketAnalysis #StrategicShifts #AdTech #RevenueStrategies #GrowthPotential

2024 Thought of the Week #6: With the #SuperBowl just two days away, there will be plenty of brands getting additional exposure by dropping a Super Bowl commercial. While these are obviously very expensive, and simply not for all brands, one thing to keep in mind... If you are going to go heavy on a campaign (such as a SB commercial), your other advertising efforts need to be running at full force. Be sure your brand is all over for branded and non-branded searches. Remind the consumer you're more than just the flashy commercial that they may or may not remember in a week. If your other efforts are working to their fullest potential, they will remember your brand and your commercial, because you're staying top of mind. You won't just be a flash in the pan on that one big ad drop. Support those big efforts. So if all you need to decide between the big ad with minimal support after, you're probably not ready for that big ad placement. 

Today is the day after superbowl Sunday and there will be many ‘best of, worst of’ lists on all the commercials that aired Let me just start by saying that crafting a Super Bowl commercial that truly stands out amidst the roar of competing ads is no easy feat. As marketers, we're faced with the daunting challenge of capturing attention, sparking emotion, and leaving a lasting impression—all within a mere 30 seconds or less. With the Super Bowl being one of the most-watched events globally, the stakes couldn't be higher. The pressure to deliver something memorable, shareable, and talked-about is immense. Now, some might question the rationale behind spending $7 million for a mere half-minute slot. But consider this: the Super Bowl isn't just a football game; it's a cultural phenomenon. It's a moment where brands have the undivided attention of millions of viewers—a captive audience of 150M primed for engagement. In that brief window, a well-crafted Super Bowl commercial has the potential to transcend mere advertising and become part of the cultural zeitgeist. It's an opportunity to connect with consumers on an emotional level, to tell stories that resonate, and to elevate brand perception. In a landscape where attention is the ultimate currency, Super Bowl commercials remain one of the most powerful vehicles for capturing hearts, minds, and market share." Some of my favorites this year ( based purely on my subjective liking) include the following brands: (link in comments) - Kia Motors : tearjerker - Microsoft inspiring - Volkswagen: trip down memory lane - Doritos: the Latino influence on culture - Verizon : the power of Beyoncé What were some of your favorites?? 👋 If you liked this post, repost ♻️ and share it with your network. Also, follow me for more content around marketing, building challenger brands, building a global career, navigating cultural intersectionality as a woman, and being a boy mom. ✅ Follow me and click 🔔 for updates #SuperBowlAds #Marketing #Advertising #BrandImpact

🚀 Pioneering the Future of Outdoor Digital Advertising 🚀 At AdRyde, we're not just another player in the advertising space — we're visionaries on a mission to revolutionize it. Our confidence stems from extensive prototyping and testing of our software in diverse markets, including India. Through rigorous testing, we've witnessed firsthand the immense potential of our platform. Collaborating with 30 clients and approximately 11 agencies during our prototyping phase, we've garnered overwhelming support for our innovative approach. Additionally, our driver onboarding program, tested in queues stretching up to 3 kilometres, showcased the high level of interest and engagement our platform generates. These results underscore our position as a market leader in the making. With AdRyde, we're not just changing the game — we're defining it. Ready to be part of the future of advertising? Join us in shaping the landscape! 🌟 #AdRyde #AdvertisingInnovation #MarketLeadership #dooh #doohadvertising #london #londonbusiness

I woke up today excited it was #superbowlsunday, not because of the game, but for the chance to see how effective the top brands and advertising agencies are in producing a measurable response for what is typically the #mostexpensivecommercials. Spending $5-20 million per spot is way beyond most companies ad budgets for the year and is a huge investment for even the largest of brands. I love to watch each commercial to evaluate whether the money spent was a smart bet for the business. How do we analyze what is a #goodreturn for a Super Bowl commercial? As viewers we may see these ads as pure entertainment, yet the managers of these brands, especially those with financial responsibilities, require other metrics achieved. Yes, catching your attention is important, but what really matters is do you remember the brand at the end of the night? Did the ad compel you to have a more favorable view of the company and sing its high praises? And most importantly, did the ad make you want to buy or buy more? Most brand and agency partners spend months not only producing a winning ad, but researching and aligning on the goal of the commercial, and how best to achieve that. I worked with so many amazing agencies in my past and appreciate the work that goes into each of these spots. Tonight, I can't wait to see how well both the brand and their agency #collaboratedtogether to bring an uptick in purchase interest, and not just win another creative award!

Hawke Media 🤝 ADWEEK A little midweek pick-me-up with a feature in Adweek (no big deal)! We're thrilled to share that our latest acquisition of Social Thrive, A Hawke Media Company, a marketing mogul in residential and commercial real estate, has been highlighted in Adweek. Check out the full story through the link in the comments below 👇🗞️ #Realestatemarketing #Marketingagency #Acquisition

A few months ago, I joined Ops Shop. It's built from group of people who have been around the block in the advertising, agency, and ad tech world. We do top notch, expert level managed service work across a variety of areas within digital media - programmatic, ad ops, paid media, and analytics. This week, we merged with Media Staffing to form Elite Media Group, in order offer agencies a truly unique, end to end solution to what agencies tell us is a huge challenge for them: RESOURCES. People leave their jobs frequently, parents are taking their well deserved parental leaves, sometimes a hire you made unfortunately isn't cutting it. Or you win new business and need the quickest turnaround of all time (Everyone who has ever responded to an RFP can identify with this one). Or your media team is small, or it's larger and you just need some damn resources because there's so much work to be done! Whatever the reason is, digital media teams and agencies need resources, and the debate comes up of "should we hire or should we use a managed service vendor?" We're making it easy for teams, and giving them a flexible, on-demand source of talented candidates AND managed service options under the same roof. Choose one, choose the other, or go with a hybrid approach. These practices don't need to sell against each other anymore. Whatever is best for your business, we're on board with. Hit me up if you're having any type of resource challenges. I'd love to see how we can possibly help you out.