Małgorzata Koszewska’s Post

🌿🚀 New Article Alert: Brakeable featured in "Forum Nachhaltig Wirtschaften"! 🚀🌿 We are thrilled to share that Brakeable has been highlighted in an insightful article published just yesterday in forum Nachhaltig Wirtschaften. The piece dives deep into the paradox faced by companies in today's competitive markets: the push for shorter product cycles versus the urgent need for sustainable practices emphasized by EU directives like the Green Claims and Eco-Design-Guidelines. 🔍 Key Highlights from the Article: 🌱 The Dilemma: Companies and consumers are caught in a cycle that demands faster product turnover, often leading to lower-quality goods, while sustainability pressures are mounting. ♻️ Product Longevity: The article explores how product longevity, seen as a key aspect of quality, can significantly reduce the carbon footprint. Quality is not just a selling point but a crucial factor in sustainable consumption, perceived as more eco-friendly than recycled products by consumers. 📊 Research Insights: In collaboration with the German Institutes of Textile and Fiber Research and VAUDE, the study analyzed how the lifespan of products affects their carbon footprint. Astonishingly, products with higher manufacturing efforts, such as wool textiles, showed up to 60% CO2 savings when used longer. 🔧 Design and Manufacturing: The findings highlight that improvements in product design and manufacturing can greatly enhance longevity, offering a more impactful reduction in CO2 emissions compared to other factors like energy source selection or transportation methods. 💡 Consumer Perception: Longevity is often linked to quality by consumers. The Ellen MacArthur Foundation underscores the importance of both longevity and quality to maintain product appeal and relevance. Understanding real-world usage and wear through consumer engagement is crucial for developing effective circular product strategies. 💬 Join the Conversation: We are eager to connect with industry stakeholders to drive the shift towards longer product lifecycles and sustainable business models. 🤝 Thanks to the great team making this article happen: Julian Schmidt, René Bethmann, Florian Schmid, Thomas Fischer, Mareike Giebeler, Marie Carlotta Hoffend, OpenAI #Sustainability #CircularEconomy #ProductLongevity #Carbonfootprint

Thanks for the efforts in this project Thomas and Stefan Hauser to quantify the positive environmental impact of products with longer lifetime. Again an example, that there are possibilities to act. One challenge remains, which is the same as also observed for a second approach, better circularity of textiles: Both, wool as natural fiber with lot of positive properties same as recycled fibers with reduced carbon footprint and avoiding waste, are more expensive as fibers and more costly in processing compared to virgin short staple fibers (e.g. cotton or polyester). But the first production steps - spinning and weaving/knitting - are under big cost pressure. Those processes are not able to get their additional cost compensated by their direct customers in the following steps, also because to my observation down the chain to garment there is a lack of awareness and know-how about the complex interrelationships and for the specific know-how needed in each step for any adaption. Huge cost pressure results traditionally backwards from brands and trade, because this final step has to bear a lot of cost. It is the only visible, covering huge cost of product development and marketing. And it also has to cover the cost for finally unsellable products, which is a reasonable share. To my understanding a joint approach is needed from several sides - intensify co-operation with all participants along the chain - use approaches of Industry4.0 and AI to reduce the quantity of unsold products - continue research to understand impact of different measures - continue working on technical solutions, because creating know-how along the complex textile chain will still consume extremely time and ressources - work to create general awareness and understanding in public

We are excited that our MOON workshop initiative, in collaboration with GHERZI GERMANY , was a resounding success! 🎉 This workshop aimed to help the European textile industry navigate the current wave of digital transformation and increased calls for sustainability. Over the two-day workshop, industry experts like Sadiah Steibli led interactive sessions focused on crafting regional, circular value streams centered on recycling, sustainability, and digitalization. 🤝 Attendees gained invaluable insights on leveraging AI and data analytics to enhance supply chain transparency, optimize production, reduce waste, and meet demands for customization. 💡 Feedback from participants was overwhelmingly positive. 😊 Many realized the competitive advantages achievable by digitizing inventory 💻, connecting digital systems across the value chain ⛓, and integrating smart manufacturing techniques. 🤖 Others were inspired by the best-practice sharing on how niche players effectively embraced sustainability across business functions. 🌱 I thank our EBA member and Gherzi CEO Anton Schumann for co-creating an impactful industry dialogue. 🙏 Our organization is proud to catalyze conversations about future-proof European textile manufacturing. 🇪🇺 We believe the roadmaps and takeaways from this workshop will help regional businesses implement tangible improvements that benefit both profits and the planet. 🌍 Please reach out if you'd like more details on the MOON initiative or wish to collaborate on pushing the textile industry towards a digital and sustainable future. 🚀 https://lnkd.in/egYvveqQ https://lnkd.in/eT5GfqeD

Earth Day and the days leading up to it are the perfect time to reflect on how sustainable design in product and packaging is not just an environmental commitment but a strategic business advantage. #CPG brands that integrate eco-friendly practices report enhanced sales growth, cost savings, and reduced carbon footprints, setting a benchmark for industry standards. Check out the full article by McKinsey & Company.

Earth Day and the days leading up to it are the perfect time to reflect on how sustainable design in product and packaging is not just an environmental commitment but a strategic business advantage. #CPG brands that integrate eco-friendly practices report enhanced sales growth, cost savings, and reduced carbon footprints, setting a benchmark for industry standards. Check out the full article by McKinsey & Company.

How can we create a thriving textile industry that is both circular, inclusive, and just? Understand the need for systemic change in the textile industry to create an industry that is good for both people and the planet. Join Lis J Suarez Visbal-Visbal and Jesús Rosales Carreón at Circular Textile Days 2024 for an insightful session on transforming the textile value chain through circular strategies. 📅 Date: September 18, 2024 🕒 Time: 16:30 📍 Location: Circular Textile Days stage What You'll Learn: ☑️ Social impacts relevant to the sector's circular strategies. ☑️ Transformative circular economy visions and pathways. ☑️ How circular businesses can implement inclusive practices. ☑️ Policy pathways to accelerate a just circular economy transition. Who Should Attend? ✔️ Industry Stakeholders ✔️ Citizens and Consumers ✔️ Policymakers ✔️ NGOs concerned with the textile industry ✔️Students who care about a better tomorrow Be part of the solution! 🌿 Do you have any questions after the presentation? Then you can find Universiteit Utrecht on the innovation forum and also schedule an appointment with them via our matchmaking tool! #CircularTextileDays #Sustainability #CircularEconomy #TextileRevolution #Innovation #SocialImpact #JustTransition #LisSuarezVisbal #JesusRosalesCarreon

Earth Day and the days leading up to it are the perfect time to reflect on how sustainable design in product and packaging is not just an environmental commitment but a strategic business advantage. #CPG brands that integrate eco-friendly practices report enhanced sales growth, cost savings, and reduced carbon footprints, setting a benchmark for industry standards. Check out the full article by McKinsey & Company.

Earth Day and the days leading up to it are the perfect time to reflect on how sustainable design in product and packaging is not just an environmental commitment but a strategic business advantage. #CPG brands that integrate eco-friendly practices report enhanced sales growth, cost savings, and reduced carbon footprints, setting a benchmark for industry standards. Check out the full article by McKinsey & Company.

Our 175th anniversary year was marked by excellence and outstanding achievements!🎉We are delighted to share our latest sustainability report, which demonstrates our dedication for innovating and creating a positive impact in 2023. Despite the ongoing uncertainty and disruption, we continued to deliver outstanding textile services to our customers, while reducing our own and customers environmental impact and promoting sustainable practices. Some of the sustainability highlights from 2023:   ✅ A great leap in employee satisfaction, eNPS +34 and improved by 70+% ✅ Our targets to reduce our greenhouse gas emissions and reach net-zero by 2050 were approved by SBTi ✅ Customer satisfaction hit record numbers, NPS +57 and CX Index 9.0/10 ✅ 74% textiles recycled at the end of their lives ♻️ ✅ More sustainable materials were taken into use. All new mats will be made with 75% recycled fibres. ♻️ ✅ Entering a new market: We welcomed new colleagues and customers in Austria 🎉 Enjoy reading the full report! Download the report here 👉 https://lnkd.in/deZQnY4a #lindström #sustainability #textileindustry #circulareconomy

Find out more about Design Milk's favorites from this year's ICFF: "2024's Best Finds at ICFF, WANTED + Launch Pad: From Collaboration to Sustainability". Click here to view the article: https://lnkd.in/eZKmT-yk