MA Khan’s Post

This read is super interesting about the impact of AR, not what most people think. It has a much larger ROI than you'd imagine. "After only one exposure, ads utilising AR lenses increased short-term likelihood to buy by 53% and long-term likelihood by 31%, emphasising the technology’s potential to help organisations from both branding perspectives." https://lnkd.in/gVfCYpss It is such an efficient way to engage consumers on a much deeper level, especially with today's consumer attention fleeting, scrollable media, lots of touch points, channels, devices. How do we grab people's attention, connect on a deeper level and leave a lasting impression? #augmentedreality #socialmedia #ARlens

"With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality and voice assistants are taking center stage and revolutionizing digital marketing strategies. However, these cutting-edge tools aren’t just flashy gimmicks—when implemented thoughtfully, they can solve real customer needs and transform the way brands interact with their audiences." Continue to read "17 Practical Ways To Integrate Emerging Tech Into Marketing Strategies" #brands #consumers #marketing #navigation #plans ##brandIdentity #shoplocal #buylocal #ZMarketing

Looking to capture brand attention? 👀 Our Growth Director, Bex B. shares her insights in MediaCat Magazine highlighting the importance of: 🥰 Telling human-led and emotive stories tailored to the right audience, at the right time, on the right channel. 🤼 Building communities around core values and social responsibility with an authentic message. ✨ Embracing technology when it adds value for the brand or consumer, like automating creative assets or using VR in live environments. 😍 Staying responsive to trends and using insights to adapt strategies, ensuring brands remain relevant. Read the full article here: https://bit.ly/3zWizzN #Marketing #BrandStrategy #ConsumerEngagement

Advertising's changing rapidly! AI is creating highly targeted ads, anticipating consumer preferences. AR and VR are revolutionizing the consumer experience—imagine virtually trying on clothes or exploring products in 3D. This is a dynamic period of transformation, and we're only at the beginning. #business #advertising #AI https://lnkd.in/gdPUDp-V

AR Significantly Boosts Sustained Attention   At Amplified, we know that it’s not about getting the most amount of attention possible but rather on securing the right kind of attention necessary for the message. We adopt a similar approach in promoting our work, highlighting only those achievements that significantly advance our understanding of attention or contribute meaningful value to the industry’s progress. In case you missed our recent updates, here’s one of five key pieces of work showcasing our proven advancements. (4 of 5) 🔍 AR Significantly Boosts Sustained Attention: AR has been transforming the way consumers interact with advertising, seamlessly integrating unique experiences with purchase decisions. This is especially valuable in a media ecosystem where budgets are tightening, attention is scarce and advertisers need to make every second of attention count.  In partnership with OMD Worldwide and Snapchat, we developed a custom data collection solution using the Snapchat Camera SDK to gather biometric attention data from six countries. This study assessed the effectiveness of AR lenses compared to traditional ads. to assess the effectiveness of Augmented Reality (AR) lenses compared to traditional ads.  Our findings reveal that AR lenses significantly boost sustained attention, leading to dramatic improvements in brand outcomes. The study also underscores the importance of the user experience and the need for a publisher/viewer value exchange - turns out that creating content that viewers love helps! Credit to Aarti Bhaskaran Kara Louis Jean-Paul Edwards Takeshi Tawarada Bec Brooks OMD Worldwide OMD USA https://lnkd.in/g_4Ea-8g

https://lnkd.in/eDQiAvE6 🚀 Augmented Reality in Social Media Ads: The Revolutionary Game-Changer for 2025! 🌟 The future of digital marketing is here, and Augmented Reality (AR) is leading the way! 🎯 Brands are redefining engagement with immersive, interactive, and hyper-personalized AR ads on platforms like Instagram, TikTok, Snapchat, and Facebook. 👀 Imagine your audience trying on products virtually, interacting with 3D brand experiences, and making purchase decisions in seconds! This isn’t the future—it’s happening NOW. 🔥 Why is AR the ultimate game-changer for 2025 marketing? ✅ Higher Engagement & Brand Recall 📈 ✅ Enhanced Customer Experience 🎭 ✅ Boosted Conversions & ROI 💰 ✅ Seamless Integration Across Social Media 📲 Top brands like #Nike, #Sephora, and #IKEA are already leveraging AR to revolutionize their ad strategies. Are you ready to do the same? 👉 Read the full article and discover how AR is transforming social media ads! 🚀 📖 Read more: https://lnkd.in/ezCb-jYG #AugmentedReality #SocialMediaMarketing #DigitalMarketing #ARAds #MarketingTrends2025 #FutureOfMarketing

Targeted ads are outdated, invading privacy by harvesting data. Contextual ads respect privacy and boost engagement by 60%. Pryntd’s 4D tech revolutionises this with immersive, contextual experiences, enhancing interaction and conversions by up to 300%. #Web3 #PrivacyFirst #Pryntd4D

How AR Mirrors are Revolutionizing Digital Advertising In the rapidly evolving landscape of digital advertising, Augmented Reality (AR) Mirrors are making waves as a groundbreaking tool that redefines customer engagement and ad recall, all while amassing invaluable data. These AR-enhanced digital screens offer a transformative experience that merges the physical and digital realms, creating a dynamic and interactive platform for brands to captivate their audiences. Enhancing Customer Engagement AR Mirrors provide an immersive and interactive experience that traditional digital ad screens simply cannot match. By incorporating augmented reality, these mirrors allow customers to see themselves alongside digital elements, creating a more personalized and engaging interaction. This heightened level of engagement not only captures attention but also encourages users to spend more time interacting with the advertisement, leading to a deeper connection with the brand. Boosting Ad Recall AR Mirrors create memorable and unique experiences that stand out in consumers' minds. The interactive nature of AR allows users to actively participate in the advertisement, making the experience more enjoyable and therefore more memorable. Studies have shown that interactive ads can significantly boost ad recall, leading to higher brand awareness and customer retention. Gathering Valuable Data Beyond enhancing engagement and recall, AR Mirrors gather data on consumer preferences, behaviors, and engagement patterns. This data is invaluable for tailoring future marketing strategies and optimizing ad campaigns. By understanding which elements of the AR experience resonate most with consumers, brands can refine their messaging and create more effective advertisements. The Future of Digital Advertising The integration of AR Mirrors into digital advertising represents a significant step forward in the industry. As technology continues to evolve, we can expect these tools to offer more immersive and personalized experiences. Brands investing in AR Mirror technology can expect high returns in terms of customer engagement, brand recall, and data-driven insights. In conclusion, AR Mirrors are a powerful advertising tool that enhances customer interaction, boosts ad recall, and provides valuable data insights. As more brands embrace this innovative technology, we are poised to see a new era of digital advertising that is more engaging, memorable, and effective. #ARMirrors #DigitalAds #CustomerEngagement #AdRecall #AugmentedReality #MarketingInnovation #InteractiveAds #BrandAwareness #DataDrivenMarketing #FutureOfAdvertising #ImmersiveExperience #NextGenAds #AdTech #EngageWithAR #ARAdvertising #TechInMarketing #SmartAdvertising #VirtualTryOn #ARExperiences

The smart advertising industry is set to grow, driven by AI and interactive tools. This technology enhances customer engagement, leading to improved brand awareness and business growth. Smart advertising combines device motion, immersive media, and AI to drive customer engagement and boost conversion rates. Digital billboards and corporates are key segments in this market. North America, particularly the US, leads in smart advertising adoption due to high-speed internet and widespread device usage. Key players include Captivate LLC, CIVIQ Smartspaces, and Outfront Media Inc.

Get ready for the future! Here are the top tech trends shaping advertising in 2025. If you thought advertising was already a high-speed, high-tech rollercoaster ride — just wait until 2025. The future is bright, and it’s full of shiny new tech toys that are about to take our industry to the next level. From AI-powered creative wizards to immersive, mixed-reality experiences that’ll make you do a double-take, here’s your front-row seat to the ad industry’s biggest upcoming trends. Buckle up! https://lnkd.in/gCTAZ4ke