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Majestic Wine's reports almost double sales growth 👏 The British specialist wine retailer has experienced an almost double yearly sales growth in its organic wine category. With availability and demand exceeding expectations, sales of products across retail and on-trade surged by 94% in the year to July 2024, with the retailer offering a total of 169 organic wines to its customers. According to the company, an increasing number of wine producers have made the switch to organic, which has improved the quality, variety and prominence of its organic range. Buying Manager, Elizabeth Kelly MW, commented: "More and more wineries are switching to organic viticulture every year, so there is definitely an upward trend in the volume of high-quality, unique, organic wines being produced around the world.” "We are delighted to be bringing an increasing number of those to Majestic for our customers to discover and buy – particularly at a time when many of them are actively seeking organic options. That’s a trend we expect to continue in the coming years and we believe we have curated the best selection of organic wines in the UK market to fulfil that demand.” #News #Drinks #Wine #Revenue #Growth #Performance #UK

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