PAX introduces new program to reduce plastic waste in partnership with rePurpose Global, the world’s leading Plastic Action Platform.
Through this program, PAX is the first cannabis company to achieve Plastic Negative certification across all existing product lines.
Now, for every PAX item customers buy, twice as much plastic waste will be removed from nature through rePurpose Global’s vetted impact project, Paraíso de Ballenas. Through this project, PAX is supporting the recovery of low-value ocean-bound plastic in Colombia — including transportation, sorting, and making sure it’s properly recycled. This helps to protect Colombia's Pacific coastline around Buenaventura, which includes national parks and whale breeding grounds. The company is also supporting local waste workers’ incomes and providing access to an inclusive, safe, and dignified work environment.
As part of this broader plastic action effort, the company is also launching PAX TRIP, their first all-in-one vape, and the industry’s first plastic negative all-in-one, made from ocean bound plastic — offering consumers a more sustainable alternative to existing products on the market. PAX will also launch some new packaging, made with post-consumer recycled materials.
This initiative is part of PEACE BY PAX, the company's impact platform for social reform, safe access, and sustainability
“The cannabis industry faces significant sustainability challenges, due to regulation, market volatility, cultivation practices, and issues around social equity and justice. So to us, the urgency of this was impossible to ignore,” said Laura Fogelman, VP of Communications & Public Affairs at PAX.
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