MAD STARS ’s Post

🎬Film festival organisers often ask me if setting up audience voting on Votemo is time-consuming. It’s really not. Let me explain how easy it is. 🗣️Whether your festival already has audience awards or you’re planning to introduce one, you only need to share a complete screening list of films eligible for the audience award, and we can take it from there. So, even if you decide to opt for #Votemo’s voting service at the last minute, you can still do it with no extra hassle. We have standardised the most effective setup of digital ballots that run on autopilot. 👉 Once we import your screening list, the audience will only see the ballot for the film they’re watching. 👉During the onboarding call, we’ll ask you a few questions to better understand your unique festival setting and needs, such as whether you’d like to collect audience emails to be entered into a raffle. Most festivals collect email addresses to include in their direct marketing list. The ownership of the data collected with Votemo is always retained by the film festival. If you want to increase sponsor visibility and earn revenue, you’re more than welcome to design a header visual and full window visual to be included with each ballot. And you’re ready to go! During the festival, you’ll have access to the Votemo admin platform to review voting results at any time. #industry and #market: All Votemo packages also include audience engagement tools for Q&A and polling to be used on the industry side of the festival. Test out our demo here: https://lnkd.in/dNFQbGYS

Woah — Creators are getting their own festival at Cannes! A while back, I wrote about how creators didn't have their own awards program, and it was time for someone to create the Oscars for Creators. I hadn't even thought about Cannes. In my mind, I had always considered creators "entertainers," but the reality is, they are also strategic marketers too. The Festival is literally called the "Cannes Lions International Festival of Creativity". It has CREATE in the name. While the festival celebrates those working in creative communications, advertising, and related fields, it blurs the line between marketing and entertainment... Which feels like the perfect place for creators to show up. I'd argue that creators are both entertainers AND marketers, which is why they can show up both at the Oscars/Grammy's and also at Cannes, Adweek, etc. And it's only time until there a premiere festival for JUST creators. It's great to see Cannes getting ahead of that. So, do you think Cannes is the right place for creators to show up? And would you describe creators as more entertainers or marketers? P.S. It's my dream to go to Cannes for the festival. Manifesting a trip next year!! #marketing #cannes #canneslions #creators

2024 Gwangju ACE Fair (Asia Content & Entertainment Fair) is the Biggest Content Exhibition of its kind, set to take place in Gwangju, Korea, From September 26th to 29th. With the discovery of original content IP that can be used in various fields emerging as a global industry with great prospects, ACE Fair will provide new business opportunities to discover and plan new content IP produced by Korean companies and local creators. The 2024 ACE Fair will spotlight three main exhibit categories: Broadcasting & OTT, Animation & Characters, Digital Contents (Games, Metaverse, XR/VR).   Hosted by Korea’s Ministry of Culture, Sports and Tourism and Gwangju City, the 19th annual ACE Fair will take place with a series of events such as CDC(Contents Developer Conference), Networking Party and City Tour to increase the interaction between local and international participants.   Last year's The 3rd Content Developer Conference(CDC) focused on ‘Future Emerging Technologies & Creation and Distribution of Content’, dealing with the issue of Extension of IP Content Business and Streaming Contents. The upcoming 4th Content Developer Conference will be held on September 27th, giving attendees a chance to share information about recent trends in the content industry.   In 2023, ACE Fair attracted over 400 exhibitors and 191 buyers from 33 countries, spanning regions from France and Italy to Mexico, India, China, Singapore, and Hong Kong.Sales of K-Content hit US$ 232 million, up from 2022’s US$ 193 million. In addition, the results of last year’s survey showed that more than 90% of participants were satisfied with this exhibition and about 85% of participants wanted to visit it again. These figures underscore ACE Fair's reputation as the premier destination for forging new business partnerships and discovering fresh content.   The application for exhibitors at the 2024 ACE Fair is now open! Prospective exhibitors have until July 24, 2024, to submit their applications online via https://www.acefair.or.kr. For further inquiries, please reach out to the ACE Fair Secretariat via email at os@acefair.or.kr.   #asiacontentsmarket #animation #broadcasting #game #superip #sourceip #kcontents

The closest I got to the Cannes Lions International Festival of Creativity last week was a drive down ATL’s Ponce de Leon Avenue, which we pronounce pahns duh lee-ahn, exactly how someone in the south of France would mock someone in the south of America. From a safe distance of 4,723 miles, here’s a short list of what I think I think. 1. I think Cannes never fails to smell of a boondoggle – self-congratulatory, overindulgent, indefensible during tough economic times, and often awarding work no human not called a juror has ever seen before. 2. I also think Cannes never fails to deliver an earnest and important celebration of an industry that loves what it does, of moving marketing art and science forward, and of a community wishing nothing more than to use creativity for the good of craft and commerce and cause. So net-net, c'est la vie. 3. Humor isn’t back just yet, but it's trying. Of 28 Grand Prix Lions, I conservatively counted 6. I think the world needs more barf bag documentaries (thank you Dramamine) and edible mascots (thank you Pop-Tarts). 4. I think this is my non-scientific longevity/hype scale: AI > VR > Metaverse > NFTs > skywriting > Clubhouse. 5. The AI train has long left the station, but I think we’d all be wise to keep in touch with Tinx. 6. I think there's an inverse correlation between the number of speakers on a panel and odds of learning something new. 7. I think creative effectiveness is no less worthy of Cannes-level attention and celebration. Do the powers that be at Effie Worldwide ever dream of a Festival of their own? (In Atlanta? Because Atlanta Influences Everything.) 8. I think the Cannes mission warrants making it possible for smaller agencies to more easily get in on l’action. $4500 for a Festival pass, whether you're a $200mm agency, $20mm agency or a $2mm agency. 9. I think little is as frustrating as an idea you couldn't quite sell in then winning a Lion (a very high-profile Lion, to boot) for someone else. Happy for them, truly. But also merde. 10. But also, je pense nous reviendrons. #advertisingindustry, #brandenergy, #marketing, #agency, #advertising, #canneslions, #atlantainfluenceseverything

It is no secret that the content and programming of Stagwell Sport Beach was the talk of the town; but we can all still appreciate that the 2024 Cannes Lions International Festival of Creativity at its core, is still about Creativity and the Business of Creativity. Whether we are creating it, connecting it to consumers through culture or driving commerce. When it comes to streaming and entertainment the world (and we do mean world) of entertainment and fans - people watching what they love continues to a meaningful connection point across the globe and is where the Brand x Performance message truly meets the audiences when where and how they want to consume. As Stagwell, and the Stagwell Brand Performance Network are expanding and growing rapidly in Europe, it was the perfect time to chat and compare notes with the Warner Bros. Discovery Streaming Global Chief Marketing Officer Patrizio Spagnoletto. As a client of sister agency 72andSunny, strategy, creatvity and experience are at the heart of the matter. Take a listen as Pato, and our CMO Shannon Pruitt chat all things expansion, launching the successful second season of the hit show #HouseoftheDragon and the insights about connecting people to the properties and IP they love. Learn more about this along with some interesting tidbits about the Sports Streaming Platform Venu Sports, the joint venture between Warner Bros. Discovery, The Walt Disney Company and the Fox Corporation. The real question in all of this is, Which family are you in the "The House of the Dragon?" 🏠🐉🙌 A big thank you to Pato and his team for sharing this time and experience with us. https://lnkd.in/gYDxKhds Jaclyn Mandelbaum Madeleine Maher James Townsend Jonathan Schaaf Jake Marx James Townsend Helen Lafford #entertainment #entertainmentmarketing #sportbeach #fandom #culturalmarketing #sports #cannes2024 #sportbeach2024 #brandperformance #creativity #streaming @

Thank you TVBEurope for asking my opinion on the future of entertainment Technologies like VR and AR are crucial for the future of entertainment, offering immersive experiences which, when combined with social elements, engage wide audiences, hungry for personalized and interactive content. My 5 cents on https://lnkd.in/e3UMH6UN (page 20)

Trade show fatigue? Forget it! Ever wondered why festivals earn endless love despite the crowds and discomfort? It's all about the EXPERIENCE! 🎉 1️⃣ Content Reigns Supreme: Festivals ace it with diverse, engaging content – every app, every stall is an adventure. Trade shows, take notes! It's not just about showcasing products; it's about crafting an unforgettable experience around them. 🎭🎨 2️⃣ Community Connection: Festivals feel like a massive get-together with your tribe, creating shared memories. Trade shows, shift from monologues to community-building. Engage, connect, and make lasting memories together. 🤝🌐 3️⃣ Atmosphere Matters: Unconventional venues, interactive spaces – festivals transport you to a whole different world. Trade shows, it's time to revamp! Make content immersive, build a community, and ditch the conventional booth setup. Transform your events into a Festivalization sensation! Transform Trade Shows, Elevate Experiences: Trade shows, take a cue from festivals and transform the ordinary into extraordinary. Revitalize your content, foster community, and create immersive experiences. It's time for the Festivalization of trade shows! Ready for the Trade Show Revolution? Hit play now and learn how to turn your events into unforgettable experiences! #TradeShowRevolution #Festivalization #EventTransformation

🎁 Win one of 10 OMR Festival tickets worth 499 € each! 🎁 Moin and Happy Tuesday! Are you ready for the Online Marketing Rockstars 2024 in Hamburg on May 7th & 8th? We certainly are and can't wait to meet you! 🚀 To give you the chance to be there, we're giving away 10 OMR Festival tickets worth €499 each! Here's how to participate: 1. Follow us on LinkedIn 2. ❤️ Like this post 3. Share this post The giveaway ends on April 24th at 23:59 PM CET. The winner will be randomly selected from all eligible participants and notified via direct message on LinkedIn by us. Best of luck to you guys! 🍀 🎫 OMR Festival Tickets Partner Special 🎫 For our valued partners, we have reserved five additional tickets. Simply send us a direct message and schedule a meeting with us on-site. Looking forward to experience two unforgettable days together at #OMR24. See you soon, friends! Disclaimer: This giveaway is not affiliated with LinkedIn and is in no way sponsored, endorsed, or organized by LinkedIn. Participation is at your own risk. We assume no liability for any damages or losses related to this giveaway. The tickets are non-transferable and cannot be exchanged for cash. We reserve the right to change or cancel the giveaway or the terms of participation at any time. Eligible participants are individuals who are 18 years of age or older. If the winner does not respond within 14 days, all rights to the prize will be forfeited. The data of the participants will only be used for the giveaway. #OMR24 #OMRTICKET #OMRGIVEAWAY

Hi folks! You likely know that we operate fully as Safe Events Global these days so we will be shutting down this Cuckoo Events page in the next week or two. If you're not already connected with us on the Safe Events Global page, then please do follow us there. That's where we post all the great #eventsafety and #crowdsafety content we are known for. Cheers! #SafeEventsGlobal #enablingcreativity #eventprofs #eventprofsUK

🎫 Take Control: Shape the Future of Ticketing with stagedates. The future of #ticketing where we offer unprecedented control and flexibility for promoters, festivals, and artists. As the promoter of your events, you have the freedom to specify every detail to turn the show into success. There are no limits to your creativity. With our latest feature, like assigning individual roles to your team members, you optimize collaboration and increase the efficiency of your event organization. 🙌🏻We’re not offering a «one-size-fits-all» solution, but a partnership: a fair, flexible, and continuously evolving platform tailored to your needs. Get started with stagedates now. 🤝Together, let’s redefine ticketing. Contact us or book an appointment directly on our website. 🔗 #stagedates #futureofticketing