Maesa’s Post

What do Rare Beauty, florence by mills, rhode skin and REFY have in common? 👀 💄 Apart from being some amazing (and incredibly successful) beauty brands, they were all founded by a celebrity or influencer 📱 But why do some creator brands flop? 📉 And why do some become multi million dollar businesses? 🤑 In today's vlog we're going to be unpacking all of that 🕵️ VD: The video includes clip of Amanda, a White/Latina woman with brown hair, glasses and a black jumper, talking to the camera, and interviewing Carmen, a White blonde woman wearing a white cardigan. Amanda Codea Carmen de Castro #Vlog #AgencyVlog #InfluencerBrands #CelebrityBrands #SocialMediaMarketing #SocialMediaExperts #MarketingAgency

Beyoncé's haircare line just got real. Here's why it's a marketing win. Last week, Beyoncé recently surprised fans with a rare look at her natural hair in a haircare routine video promoting her new line, Cécred. This move highlights valuable lessons for brands. Let's get into it: 1️⃣ Know When to Pivot: Beyoncé is no stranger to selling out of products. 👌🏾 But this time, the initial announcement wasn't enough for some. I saw other celebrities and influencers using Cécred but wondered why I hadn't seen Beyoncé use her hair care line. 👀 Beyoncé's shift to showcasing the use of her product demonstrates the importance of adaptability in your marketing strategy. 2️⃣ Know Your Audience: While some fans were ecstatic and fully prepared to give over their coins, some questioned the authenticity of a haircare line from someone rarely seen with natural hair. 🤔 Understanding your audience's needs and addressing potential concerns is crucial. 3️⃣ Embrace Transparency: Even megastars like Beyoncé need to recognize the power of authenticity. Beyoncé used her product in a way that felt like a get-ready-with-me built trust, and helped cut through some skepticism. When I saw Bey's hair, I thought it was beautiful, and I was immediately like, okay, inches! 😆 When it comes to celebrities with beauty brands, do you need to see them use it? Do you have any other takeaways? Let me hear your thoughts in the comments. #Beyonce #Cécred #MarketingMonday #BrandMarketing #MarketingStrategy #BrandStrategy

While this ad by Bombay Shaving Company aimed to support body acceptance and shatter societal stereotypes regarding beauty and facial hair, it is crucial to evaluate the authenticity of their intentions. Nowadays, brands try to get into the marketing gimmick of body acceptance thus do not authentically promote body positivity. It is essential to consider if they genuinely promote positive change or merely exploit the cause for their commercial gains. Read my article,”Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement” in the Journal of Advertising that talks about how a brand has a chance of coming out of the gimmick territory if authenticity is an integral part of their brand. #responsibleadvertising #ethics #brandauthenticity

Makeup brands hold the power to define aesthetics. After all, cosmetics are used to enhance one's beautiful qualities. It can empower, inspire, and make someone shine. Some take it to the next level by being bold enough to portray themselves as supporters of sensitive topics. Such is Mac Cosmetics with their #maccares tagline on IG. Mac doesn't just talk about beauty; it also speaks volumes about inclusivty, diversity, and saving the planet. Their pinned post on IG is just one great example of how Mac is promoting love and acceptance: https://lnkd.in/gEnwHeqs In contrast, we have Nars, who focuses more on showing off their products and how to use them. Nars is simple and direct to the point. Even its name on IG and tagline reflect this. #Narsissist - and that was very creative of them. To turn a word with a negative connotation into a tagline that is unique, catchy, and fits the brand's IG personality - Rule Breaker. Image Maker. Risk Taker. (https://lnkd.in/gKV7y5fK) On Threads, Mac tends to promote their products more but still ensures that they portray inclusivity and diversity by shining a light on their diverse models wearing Mac products. On the other hand, Nars stays true to its persona, engaging its audience with questions about which products the audience uses—again, keeping it simple, engaging, and direct to the point. #instagramstrategy #contentandsocialmediastrategy

In 2023, Rihanna's Fenty Beauty topped the charts as the highest-grossing celebrity beauty brand, raking in a cool £477 million. Priyanka Chopra’s Anomaly Hair Care and Kylie Jenner’s Kylie Cosmetics were hot on her heels. Celebrities have always been trendsetters, but now their influence is more than just red-carpet glam. We’re talking billion-dollar beauty and fashion powerhouses shaking up the industry. So, let’s dive into the world of top celebrity brands and see how these A-listers are making waves with their game-changing products and epic marketing moves. #celebritybrands #2024brands #popularbrands #marketing #influencermarketing

🚨 Last month, beauty creator Golloria George posted a review on Hailey Bieber's trending makeup brand, Rhode. In the video, Golloria tested out three shades of Rhode's blushes that she initially thought would “work on dark skin." Unfortunately, they appeared too "ashy" on her skin. “I just feel like in 2024, if you’re gonna drop anything complexion, it should be able to work for any skin tone and complexion,” she said. “The ash was really serious. She needs some work.” 🤳 The video posted on August 5th went viral reaching more than 10 million views on TikTok and many comments began to appear about the importance of creating products that can be used by everyone. The discussion in the comments heated up, and a lot of racist comments were left on the video. This led George to post another video addressing those hateful comments and emphasizing once again that the problem was with the product's formula. ✍️ There are a few ways to deal with this kind of situation, Rhode turned this one into a lesson in brand crisis management. 🫶 According to Golloria, Hailey Bieber herself called her and not only apologized directly to the influencer but also sent her new, reformulated blushes. In addition, Hailey reportedly invited her to be a consultant on shades for black skin before they were launched on the market. Leading Golloria to post a third video reviewing the new formulas. “Not only did she listen to black women, she also recognized the value of our time and energy.” said George on her Instagram. 👉 This move shows that Rhode takes accountability and was very quick to resolve the situation. It also shows that its founder is deeply in tune with her audience, listening to and learning from them. 👑 If you think it stops there, you were wrong. In case you didn’t know, Hailey did all of this during the birth of her first baby. So, there are no excuses for your brand. ✍️ We hope you’re taking notes from Mamma Bieber’s lesson, but if you aren’t, our team is here to help lead campaigns that connect with your audience. #InfluencerMarketing #SocialMedia #MarketingStrategy #Rhode #HaileyBieber

Day 27 of 100: How Fenty Beauty Delivered ‘Beauty for All’ 🌟 Hey everyone! 🌍 Today, let’s dive into an inspiring case study: Fenty Beauty's Inclusive Marketing Strategy. This will show you how inclusivity can transform an industry! Have you experienced the Fenty Effect? Share your thoughts below! 💬👇 #100DaysOfLearning #Day27 #InclusiveMarketing #FentyBeauty #Rihanna #BeautyForAll

Chisom has been one of the most consistent people in the came. Her hairstyles, makeup and beauty tips are so helpful and worth seeing. If you want to fall in love with your natural hair, Chisom Nnaerika is someone to look up to. Here's to you Queen, we wish you a beautiful week ahead 🥂. . . . . . . #influsights #influencermarketing101 #contentcreator #contentcreators #contentcreatorsinlagos #contentcreatorsinafrica #lagoscontentcreator #lagoscontent #lagosinfluencer #lagosinfluencers #influenceroftheweek

Meet Priya, a passionate hair stylist who started her own small salon in her neighborhood with dreams of building a loyal clientele. While her skills were top-notch, she soon faced a common challenge: getting people to discover her salon in a market saturated with beauty businesses. At first, Priya relied on word of mouth, but the client base grew slowly. She wondered how she could compete with larger salons that had huge budgets for marketing. Feeling overwhelmed, she stumbled upon social media marketing as a potential solution. Priya’s Turning Point With the help of a friend, Priya set up her Instagram and Facebook pages, showcasing her hairstyling skills through vibrant before-and-after shots. She started posting regularly, engaging with followers, sharing tips on hair care, and offering special deals for first-time customers. Her social media pages became her virtual storefront. And then it happened. One viral post—a stunning hair transformation—caught the attention of a local influencer. Overnight, her salon’s page gained hundreds of followers, and soon, appointments were fully booked for weeks. What started as a modest dream turned into a bustling business, with clients flocking from nearby areas and even other cities, all because they had seen her work online. Overcoming the Challenge Priya faced skepticism at first. Many told her that social media wouldn’t bring in “real” clients. But through consistency, authentic engagement, and showcasing her talent, she proved them wrong. Social media marketing became the lifeline for her business, allowing her to expand her reach without spending thousands on traditional advertising. Today, Priya runs one of the most successful salons in her city, with a loyal clientele and a growing social media following. Her success story is a powerful reminder that the right online presence can transform a business. What’s Your Story? Have you used social media marketing to grow your business? Or are you thinking about taking the leap? We’d love to hear your story or help you get started! Share your thoughts in the comments or reach out for tips on how to leverage social media for your salon’s success! #SalonSuccess #SocialMediaStrategy #BeautyEntrepreneur #DigitalMarketing #BusinessTransformation

Right now, 40% of the US population is missing from the beauty conversation. Where's the representation for all the stunning shades of skin, the glorious textures of hair, the diverse features that make us unique? The beauty industry has a responsibility to reflect the vibrant mosaic of humanity, not perpetuate narrow Eurocentric ideals. Let's break the mold and celebrate the beauty in ALL its forms. What can we do as consumers and creators to demand a more inclusive beauty landscape? ✨ #InclusiveBeauty #RepresentationMatters #RedefineBeauty . . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #YouTube #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement