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PUBLICATIONS | Tradition as a resource: Robust and radical interpretations of the operatic tradition in the Italian opera industry, 1989-2011, Research article by Giulia Cancellieri, from the Venice School of Management, gino cattani, NYU Stern School of Business (New York) and Simone Ferriani, Department of Management, University of Bologna (Alma Mater Studiorum – Università di Bologna) and Bayes Business School (London). Published in Strategic Management Journal and recently cited by The Economist in the article “The lessons of woke scrubble: when heritage meets innovation”. Winner of the 17 th #EBS – Best Paper Award in Innovation, Corporate Entrepreneurship and Transformation (second prize). Navigating the delicate balance between #tradition and #innovation is a challenge faced by organizations across diverse sectors like fashion, design, music, performing arts and many others. How can firms rejuvenate themselves without losing their essence? This study combines an observational analysis of nearly 3,000 #Italian opera productions and 15 detailed field interviews with acclaimed artistic directors to explore different #strategies that allow opera houses to innovate while preserving their traditions. The article finds that the key lie in two distinct interpretation strategies. Robust strategies subtly tweak peripheral aspects of an opera—keeping its core, while radical strategies alter its more fundamental elements. Interestingly, audience reactions vary: season-ticket holders are more likely than single-ticket ones to enjoy robust interpretations, whereas single-ticket buyers are more likely than season-ticket holders to favor radical changes. By strategically aligning the interpretation approach with audience preferences, managers can revitalize their offerings while respecting the heterogenous tastes of their audience. The paper is available open access here: https://lnkd.in/dbuzSVny In another article published in MIT Sloan School of Management Review the authors reflect on the strategic implications of their research for a variety of companies struggling to leverage the timeless appeal of a cherished tradition without stifling #innovation and change. The article is available here: https://lnkd.in/ea4XX4-J #bridgingideas #VSM #veniceschoolofmanagement #managementstudies

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