Managing IP’s Post

🎥 Lights, camera, brand! 🌟 Determining the worth of a TV or film fee deal for a brand goes beyond just numbers. It's all about the deliverables, costs, and viewership. Hollywood Branded delves into the intricacies of this fascinating journey, exploring what makes a production a perfect fit. 🎬💰📺 Read the blog to discover how the right deliverables can amplify a brand's reach and create a meaningful connection with viewers. Find out how viewership ratings and engagement rates play a crucial role in determining the success of a partnership. And don't forget to explore the delicate balance between financial pragmatism and creative innovation. 🤝💼💡 Unlock the secrets of TV and film fee deals and discover the worth in this intricate equation! 💼🎥🌟 #BrandPartnerships #TVandFilm #Deliverables #Viewership #Engagement #MarketingCollaborations https://lnkd.in/gEnzwhF2

🎬 Lights, camera, brand! 🌟 Discover the secrets behind successful TV and film fee deals in our latest blog. From deliverables to viewership, we break down the factors that determine a brand's worth in the entertainment industry. 🎥🤝💼 #Branding #EntertainmentIndustry #MarketingStrategies. https://lnkd.in/gttudrd8

Great article on Brand Entertainment by Alison Bringé (nee Levy) that discusses the problems and solutions facing Brands today with performance marketing. It got me thinking… Why aren’t more brands building out Entertainment Divisions that focus on creating Scripted TV & Film? Barbie, Lego, and others have had explosive success with it. I’ve seen first hand how SEGA merchandise businesses was transformed within 2 years. Is it cost, fear of the unknown, or the length of time it takes? Something else? #film #tv #business #entertainment #marketing #advertising #ad Original Film

Benefits of In-Film Branding & It's Edge Over Vanilla Advertising *Branding while breaking through the media clutter. *Build awareness. *Soft-sell through positive association. *Celebrity association = implied endorsement. *Wider reach. *Cost efficiency. *Promotional tie-in opportunities. The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs. Stay Tuned For More!! Cheerrss!!  Sam (Samrat Chatterjee) hashtag #Networking #branding #marketing #advertisingagency #advertisement #branding #endorsement #infilm #film #branding #collaboration #explorepage #UrvashiRautela #filmmarketing #buzaar #entertainment

Why are big brands pouring money into Film and TV? 1. Consumers have grown accustomed to AD-FREE content. 2. Consumers are watching more content than EVER! So how do you advertise to the consumer? By making the AD into Branded Entertainment. #brandedcontent #brandedentertainment #marketing #film #tv #entertainment #investment #finance #hollywood #originalfilm #business #brand

NEW TRARE CAMPAIGN - Val Morgan commissions cinema research (via Fiftyfive5 part of Accenture Song) that finds a single cinema ad delivers the same brand fame as 10 digital spots, or 9 BVOD sports, or six linear TV spots. Val Morgan Managing Director, Guy Burbidge unpacks the results – and why it's time for brands to look beyond surface-level metrics like reach and CPMs focus on the most crucial metric for marketers seeking long-term commercial success. "Famous brands make a lasting impression by establishing a strong emotional connection with consumers—they're not just liked; they're adored. These brands are also instantly identifiable and distinctive, they stand out in a crowd. They generate buzz, sparking conversations among both consumers and competitors. There's a sense of familiarity with these brands, making consumers feel like they've known them forever, even if they haven't. Finally, these brands convey a clear and universally understood identity; everyone knows who they are and what they represent." Credit - Mi3 #cinema #media #advertising #australia https://lnkd.in/gwPA-PXC

Latest study from Fiftyfive5, part of Accenture Song led by Ian Bellerby & James Barker reveals a game-changing truth💡... a single cinema ad wields the same brand fame as 10 digital spots, 9 BVOD spots, or 6 linear TV spots. But here’s the real magic: combining all three channels creates an unstoppable force! Val Morgan's Guy Burbidge dives into the results, urging brands to look beyond surface-level metrics like reach and CPMs. Let’s explore why brand fame is the ultimate metric for long-term commercial success. #CinemaAdvertising #BrandFame #MetricsThatMatter

🎬 Exploring the Strategic Power of Product Placement in Movies 🌟 At the intersection of cinema and marketing, product placement stands out as a fascinating and effective strategic tool. From the inclusion of Reese's Pieces in "E.T. the Extra-Terrestrial" to Aston Martin cars in the "James Bond" films, product placement has proven to be a subtle way to enhance brand recognition and connect with the audience in authentic and memorable ways. But what makes product placement so effective? Firstly, it elevates the realism of the narrative, allowing viewers to see products and brands they recognize and use in their daily lives. Moreover, it provides a crucial source of funding for film productions, enabling creators to realize visions that might otherwise be unattainable due to budget constraints. However, the success of product placement is not guaranteed. The key lies in the natural integration of the products into the story in such a way that they complement and do not distract from the plot. As professionals in the industry, whether in cinema or marketing, we must be vigilant about how we can use this tool effectively and ethically, ensuring a winning experience for both brands and viewers. Have you noticed any product placement recently that really stood out for its natural integration or perhaps the opposite? Share your thoughts! 👇 #Cinema #Marketing #ProductPlacement #Advertising

Wanted to share this bloody lovely quote from Marta Palczewska 🌊 from her recent post about the performance of our recent brand films for EvenGreener! 👏🏼 Just to reiterate what Marta had to say, the films have seen a nearly 5% CTR on socials, as well as a whopping +6,400% product views generated, vs the previous period. It’s great seeing the return for brands of our productions, simply because it lets us know we are damn good at what we do! And with video in marketing being at an all-time high when it comes to performance and ROI, Marta is right, invest in creatives, and more importantly invest in GOOD creatives, like us. #videoproduction #filmmaking #advertising #marketing

In-film Branding Advantage In The Current Marketing Scenario ; 1) In-film branding has a gestation period of 6-8months which means when you a sign for an In-film in April the film actually releases in October tentatively hence it's ( tactical branding or strategic brand placement ) 2) In-song branding has a gestation period of 15days to 45days which means it's sort of more impulsive and instant branding for quick mileage. 3) It's platform independent and stays forever! 4) Breaking the common myth In-film branding has nothing to do with the box office success of the movie since the exposure of any good Bollywood movie is ( 2000 screens ×4shows per days × 15days × 8secs) = ** Secs of exposure for any movie. Plus TV premier + OTT platform ( Amazon prime or Netflix etc). So just imagine!! 5) The measurement for In-song Branding is Infront of your eyes from day one as the number of views in YouTube 6) In-film branding when paired with co-branding often gives that extra punch to the brand which a normal vanilla TVC cannot do 7) The impact can be 100x when the same brand communication is done through a filmy dialogue/song Its sharp, effective with strong brand recall for a captive audience due to uncluttered branding. It's a unique mix of theatre, TV and digital all in one. Samrat Chatterjee Harmeet Singh Meet Bros #ManmeetSingh #brand #awareness #Infilm #Integration #bollywood #Advantage  #movies #television #music #celebrity #TV #Cinema #ott #TV #brandawareness #endorsement #communication #Tanishq #padmavati