Mandeep Dalip’s Post

Curious about the future of advertising on Amazon Prime Video? Find out at: https://lnkd.in/gMv8V8i6 With the launch of Amazon Prime Video’s ad-supported tier, existing Prime Video viewers will now automatically see ads unless they upgrade to ad-free for $2.99 per month. Explore the platform's new ad-supported tier and discover opportunities for brands to connect with viewers. Continue reading on our blog! https://lnkd.in/gMv8V8i6 #channelbakers #primevideo #amazon #stv #video #advertising

Four months ago, Prime Video & Amazon MGM Studios removed the ad-free experience from its basic UK package. Using BrandVue - Savanta's marketing intelligence and brand growth tool - we've examined the move's impact on key consumer sentiment metrics. Read the full article below to find out if Amazon's ad debut was a quiet dive or if it indeed caused ripples in the stream... #BrandVue #AmazonPrimeVideo #Savanta #MakeBetterDecisions #DataAtYourFingertips

Really interesting how adding advertising to Prime Video impacted their brand consideration - take a look at the report below 👇

During last night's earnings call, Netflix (NFLX) highlighted the growing momentum of its advertising business With a captive audience and a deep data pool, advertisers are willing to pay up for access to the platform. Management is tracking toward the "critical ad subscriber scale" that will be essential for creating the reliable cash-flow stream long-term investors are in the stock for. Netflix's advertising business is starting to take shape like Amazon's and Meta's. The stock is up 10%. It can climb further into all-time high territory.

Amazon's Game Changer: Sponsored Cinema Ads! How to make your mark with these ads in 3 steps: Amazon's latest innovation, Sponsored Cinema Ads, is a testament to their commitment to pushing boundaries. Following the success of Sponsored TV Ads, these new ads aim to captivate audiences who still cherish the cinema experience. What sets them apart? They engage viewers in an active viewing mode, unlike the passive nature of traditional ads. Here's the deal: Use QR codes for real-time product exploration. Choose your ad's timing: early, in-between, or right before the movie. Brace yourself for a higher CPM for prime slots. Benefit from advanced DSP reporting, thanks to in-theatre sound level signals. Ensure your ad is in stunning 8k resolution. While there's no cap on your budget, the key is to target your audience smartly. Embrace this opportunity to make your brand shine in a setting where viewers are truly engaged. #amazonfba #amazonppc #amazonads

The recent introduction of ad-supported tiers on Netflix and Amazon Prime Video has impacted my viewing experience. While I understand the need for revenue generation, the current implementation can be disruptive. Here's why: 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐫𝐨𝐥: The inability to skip or fast-forward through ads on TVs significantly weakens metrics like ad completion rate and attention time, creating a less engaging experience. 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐝𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭: When engrossed in a show, I'm unlikely to be receptive to advertisements, making them feel disruptive and potentially hindering the desired brand impact. 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Accurately measuring the effectiveness of these ads remains a challenge for streaming platforms, raising questions about their true value for advertisers. Looking forward, I believe 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐞𝐱𝐢𝐬𝐭. Embedding or integrating ads within the content itself, while requiring complex content creation and revenue-sharing models, could offer a less disruptive and potentially more effective solution.

Amazon Prime Video's decision to introduce ads has stirred up quite a buzz, but who really stands to gain or lose in this evolving landscape? 🚀💼 Traditional TV faces another challenge as Prime Video's ad-supported tier becomes the new norm, redirecting ad dollars from linear TV budgets. This shift signifies a broader trend where connected TV (CTV) is taking the lead in ad spend growth, leaving linear TV in the rearview mirror. But what about advertisers? With Amazon's dominance in the retail media space, brands now face a critical decision: join Prime Video and contribute to Amazon's ad revenue or miss out on a massive advertising opportunity. It's a dilemma that's reshaping the advertising ecosystem. As for consumers, the days of ad-free streaming may be numbered. With major players like Netflix, Disney+, and now Amazon incorporating ads, the landscape is rapidly changing. How will viewers respond to this shift? And what about Amazon's competitors in the retail media space? While Amazon continues to dominate, the introduction of Prime Video ads could catalyze industry maturation, fostering more partnerships and innovation. So, where do you see the future of streaming ads heading? Are consumers ready to embrace ads on their favourite platforms, or will they push back against the trend? Let's discuss! 💬 #Streaming #Advertising #DigitalMedia

Amazon is planning to significantly increase the number of ads on Prime Video by 2025, aligning its strategy with competitors like Netflix and Disney+. This shift comes after the introduction of an ad-supported tier earlier this year, which has reportedly been well-received, with over 19 million customers in the UK utilizing the ad-supported service. Want to stay in the loop on the latest ad, marketing, and brand news? We've got you covered! Follow us for: - Quick bites on industry trends - Insider scoops on brand strategies - News that matters to marketers like you Let's connect and keep it fresh! #Amazon #PrimeVideo

Amazon to Increase Ad Load on Prime Video in 2025 Amazon is planning to bring more ads to Prime Video in 2025, according to recent reports. The company claims that Prime Video has had a "very light ad load" since ads rolled out earlier this year. This change is expected to impact the user experience, and it remains to be seen how viewers will react to the increased ad load. Stay ahead of the curve and stay informed about the latest developments in the world of eCommerce and digital marketing. #Amazon #PrimeVideo #DigitalMarketing #eCommerce #Advertising #StreamingServices #MediaAndEntertainment #PurpleCowServices #PurpleCow #MUB #PCIS

Are you in advertising or retail? Amazon's Prime Video ad move will directly impact your industry. Here's why.. 1) Amazon ranks 3rd in streaming platforms, positioned for ad revenue growth worth + $2.8 B in the next three years. 2) Amazon dominates retail media ad spend, poised to reach 74.2% by 2024 worth + $12 B. 3) Prime Video viewership is significant and growing faster than Netflix. Amazon's full-funnel capabilities bridge the gap between brand awareness and measurable sales, a game-changer for advertisers. Amazon's new ad venture could disrupt a multi-billion dollar industry. Who stands to gain, and who could be left behind? Traditional TV advertisers face disruption as consumers may see more ads. The clear winners are Amazon and retailers who leverage the power of full-funnel advertising to drive better sales performance. How do you see Amazon's move impacting the advertising industry?