Mariana Victorino’s Post

Any multi market CX Strategy has to deliver on language capability at scale. If your entering new markets or consolidating your global reach speaking your customers language is key

Our new whitepaper Mastering multilingual: A guide to consolidation, consistency, cost efficiency and scalability.

In today’s hyperconnected digital age, the ability to cross #linguistic barriers and converse effectively and positively can truly set you apart from your competition. The fact is most customer's prefer this: 75% of consumers from 29 countries say they’re more likely to purchase from a brand again if customer care is in their language. In our whitepaper, "Mastering multilingual: A guide to consolidation, consistency, cost efficiency and scalability", we explore: • Multilingual hubs: How do I bridge the gap between me and my customers? • Consolidation: How do I consolidate and reduce complexity in my current language support centers? • Cost efficiency: How do I optimize my language operations in a challenging economic market? • Consistency: How do I ensure the same standards of quality in every language supported? • Agile scalability: How can I be ready to expand language support in response to changing customer needs? Learn more: <https://lnkd.in/eZbgetNn> #Multilingual #CostEfficiency #Scalability #Agility #CustomerExperience #CX #BPO

Centralized #multilingual hubs are a way for brands to create a more seamless one-stop-shop for language support, enabling you to consolidate and reduce complexity in the contact center in three important ways: 1. Finding a home for all your language needs By centralizing language support in a multilingual hub, brands can streamline operations and eliminate the need for separate language-specific contact centers, simplifying management and reducing costs. 2. Providing language expertise via a single point of contact Consistency and oversight are more easily achieved with a unified multilingual region and connected centers of excellence — from talent to continuous improvement and workforce management. 3. Connecting people, process and technology Your brand can create a common performance language from anywhere, with global standards and multilingual best-practice expertise — all backed by a fully managed tech ecosystem ready to help you transform and grow. Learn more: <https://lnkd.in/esjiWhUw> #Scalability #Agility #CustomerExperience #CX #BPO

Problem: As businesses expand globally, the challenge of providing seamless communication across multiple languages grows, leading to potential market limitations. Pains: This often results in miscommunications, reduced customer satisfaction, and missed opportunities in non-native English-speaking markets. Goal: Businesses should aim to leverage advanced multilingual technology to break down language barriers effectively. Benefits: Implementing such solutions can enhance global customer engagement, improve brand loyalty, and open up new international markets. Barriers: Concerns about the accuracy of translation, integration with existing systems, and maintaining the nuances of cultural expression. Solution: Babeltext is at the forefront, offering cutting-edge solutions to these challenges, ensuring businesses stay ahead in the evolving landscape of multilingual communication technology. Let Babeltext guide your global communication strategy to new heights. For more insights into navigating these challenges and harnessing the power of multilingual technology, explore our platform. www.babeltext.com #businessadvice #businesstechnology #translationservice #globalconnectivity #globalbusiness #enhanceyourservices #inclusivity #inclusionmatters #inclusivetech #businessboost #businessandmanagement

Hey #CX community, Reflecting on the complexities of managing multilingual customer service in today's global landscape, here are my insights into the top three challenges: 1. 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐜𝐨𝐧𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬: 85% of support managers say it's difficult to find representatives who speak more than one language to handle multilingual customers. 2. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐬𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐢𝐭𝐲: Understanding cultural nuances is crucial in multilingual customer service. Each culture has unique communication styles, etiquette, and preferences. Misunderstandings or insensitivity can lead to dissatisfaction or even offense. 3. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Maintaining consistent service quality across languages can take time and effort. Differences in language proficiency among representatives or variations in translation quality can result in inconsistent customer experiences. Navigating these challenges is key to delivering exceptional multilingual customer service that truly resonates with diverse audiences globally. What are your thoughts? I’d be interested in knowing about your experiences and your opinions. 👇🏻 #MultilingualCustomerService #Challenges #Translations

Can you say "hello" in over 100 languages? With CX Translate, you can master global greetings and revolutionize your customer service game too! 💬✨ Imagine real-time written responses that break language barriers without breaking the bank. No need for an army of multilingual agents across the globe – CX Translate has got your back! 🌍💸 But wait, there's more! Integrated seamlessly with Genesys our tool is like a language magician. It can automatically detect your customer's language based on their website or WhatsApp number, even before the chat session kicks off! 🎩🔮 Find out more 👀 https://ow.ly/VbrN50Qyc5O Elevate your customer service, break down language barriers, and do it all with CX Translate. Let's make global communication a piece of cake! 🌐🍰 #CXTranslate #GlobalCommunication #CustomerServiceRevolution

Despite emerging technologies helping business bridge borders more easily than ever before, they’re still being held back by language barriers – to the tune of almost £50bn per year in the UK. In the UK alone, 87% of companies who trade internationally are planning on growing their operations abroad this year, with another 10% looking to step outside the UK for the first time. However, failing to localize your customer experience can result in losing up to 40% of your target audience. On the flip side, when using the right language, trade can increase by 72%. So, how can you ensure your message doesn't get lost in translation? Read more in this article by The Drum: https://hubs.ly/Q02Q78_90 #TechTalk #MarketingCampaigns #Marketers #HAI #CX

What is your translation strategy?

*CSA Research Business Analytics* In the Post-Localization Era, data tools and insights together are crucial for informed business decisions, and effective planning and budgeting. Here are CSA Research 7 data tools to explore: https://lnkd.in/dF7PVG2p.