Market Performance Group’s Post

Consumer pathways are evolving fast and in hard-to-predict ways, blending digital and physical interactions. Marketers need a strategy that transcends traditional marketing yet stays clear of buzzwords and "empty calorie investments". Our latest insights reveal how a focused, insight-driven approach can transform marketing spend effectiveness and connect more deeply with consumers.

“The best advice I can give to marketers is prepare to be agile. Whether [those are] the systems you have in place, the data availability to be able to utilize those systems, prepare to make decisions faster because that is what the marketplace is going to demand over time." -- Greg Dolan, CEO, Keen Decision Systems shared with me in the latest episode of Brand Alchemy. What is Brand Alchemy? A monthly multimedia series from FoodNavigator-USA that delves into the art and science of transforming products into brands. In this series, we will explore how strategic design, compelling marketing and creative packaging shape CPG products into lasting impressions that resonate with consumers and drive sales. Subscribe to FNU's daily newsletter so you don't miss an episode! (link in comments) #marketing #branding #AI #omnichannel

Are You Adapting to the Modern Consumer Journey? Did you know that businesses using omnichannel marketing see a 91% increase in customer retention? If you're not adapting your marketing strategy to align with the modern consumer journey, you might be missing out. Learn 6 ways to make the shift and stay ahead of the curve. “Customer experience is the last competitive battleground” — Tom Knighton. Explore our guide today! https://buff.ly/3C9NbPp What are your thoughts on omnichannel marketing? Are you embracing it?

🛒 The ROI of In-Store Tastings: Are They Worth the Investment? In-store tastings can be a game-changer for brands, but are they truly worth the investment? Here’s why we think so: 🔍 Direct Engagement: Tastings allow consumers to experience your product firsthand, driving immediate sales and fostering brand loyalty. 📊 Real-Time Feedback: Gain valuable consumer insights that can shape your future marketing and product strategies. 💡 Strategic Impact: When done right, tastings not only boost short-term sales but also create lasting brand advocates. #Branding #Marketing #CPG #Retail #ROI

Marketers face short-termism due to the reliance on performance marketing and evolving customer expectations, especially from Gen Z who prioritise brand values and sustainability. Brands like ASOS.com are shifting from clickbait tactics to genuine brand investments. This move is crucial for long-term thinking and sustainable growth, rooted in brand building rather than just sales activation. Let's rethink and invest in long-term success! How are you balancing short-term gains with long-term brand building? #MarketingStrategy #BrandBuilding #SustainableGrowth #OrganicMarketing

Today’s marketing strategies need flexible adjustments and a blend of channels to keep pace with rapid shifts in media consumption, unlike the fixed annual media plans of yesteryear, Greg Dolan, CEO, Keen Decision Systems, told FoodNavigator-USA's, Deniz Ataman in the latest episode of Brand Alchemy. #media #marketing #AI #omnichannel https://lnkd.in/ebTXzKSV

The digital marketing landscape has evolved. New digital platforms continue to emerge and consumer behaviour is changing; your business needs an adaptable marketing strategy that reflects this. Brandformance ensures brand awareness is built while returning measurable results that align with your OKRs simultaneously. In a landscape that demands an omnichannel approach, this is an essential factor in tracking your marketing efforts and ensuring you're maximising your ROI. We specialise in progressing the digital maturity of our client partners and a brandformance strategy is essential to this. Cab Engine's Senior Performance Marketing Manager, Connor Henman has summarised the key points in our latest blog. If you’re tired of running brand campaigns without understanding their true impact, or not understanding how your performance results connect to your brand awareness, you need to read this. 👇 https://lnkd.in/ewdzTbar #Brandformance #DigitalMaturity #DigitalMarketing #Strategy #MarketingStrategy #DigitalMarketingAgency #PerformanceMarketing #BrandAwareness

Retail Marketing Strategies Effective retail marketing strategies are essential to attract and retain customers. With rapidly changing consumer behaviors, retailers must use a blend of digital and in-store techniques to engage their audience. From personalized marketing to data-driven decision making, retailers have many tools to optimize their campaigns and product offerings. Focusing on the customer experience across all channels can improve satisfaction and loyalty. As you explore different strategies, it’s important to adapt to trends and continuously refine your approach to meet customer expectations and stay competitive. https://lnkd.in/eVkRqFye #Retail #Marketing #Strategy #Ecommerce #Branding #BusinessEnterprising

📈 Want to improve the financial impact of your media investments by up to 14%? 🎯 The key is expanding lead flow, accelerating marketing-to-sales lead conversion, and increasing trackable pipeline opportunities. We've identified the critical omnichannel sales channel support strategies to make it happen. buff.ly/3QNfNSZ #OmnichannelActivation #ABMStrategy #SalesAlignedMarketing #RevenueOperations #EmergedMediaChannels #ConnectedMediaStrategy

It may seem like an odd question to ask right now but, are brands making a mistake by investing in retail media? An honest assessment here from Katie Streeter Hurle of SMG in another great read from InternetRetailing. Here’s a key take out from the article: A key reason retail media is growing at speed is because of its ability to deliver exceptional conversion rates. Indeed, some in the sector, particularly in the US, believe retail media will begin to charge a premium for its ability to deliver results that outperform other media. #retailmedia #b2bpr #thoughtleadership #marketing #adtech #media #advertising https://lnkd.in/eY_2frNm