Deniz Ataman’s Post

Today’s marketing strategies need flexible adjustments and a blend of channels to keep pace with rapid shifts in media consumption, unlike the fixed annual media plans of yesteryear, Greg Dolan, CEO, Keen Decision Systems, told FoodNavigator-USA's, Deniz Ataman in the latest episode of Brand Alchemy. #media #marketing #AI #omnichannel https://lnkd.in/ebTXzKSV

What does it take to win in today’s dynamic omnichannel marketplace? We’re finding that #CPG brands embracing complete commerce strategies across the funnel are pulling ahead of the pack, reaching more consumers at all stages of the journey, and meeting them where they are. Click here for insights from Jason Reiser on why smart marketers are planning to significantly balance their brand marketing and performance marketing investments this year – turning every interaction into an opportunity to strengthen brand connections and drive conversions. https://lnkd.in/exBre_nA For a conversation on how to best optimize your brand strategies, reach out to Jason at Jason.reiser@mpgllc.com #MarketPerformanceGroup #MPG #Omnichannel #MarketingStrategy #Omnicommerce #BrandGrowth #CompleteCommerce

While personalization has become a common term in marketing, many brands fail to deliver it in a way that meets consumer expectations. In a recent 2024 consumer insights report, which polled people from across the US and UK, 83% percent of consumers are likely to purchase from a brand that features the specific products they recently browsed in its messaging. Also, according to the report, the most compelling financial incentives for a consumer were ranked as follows: 1️⃣ Free shipping 2️⃣ Loyalty points 3️⃣ One-time discounts The digital landscape will continue to evolve, as it does. And while this evolution is taking place, delivering personalized, value-driven consumer experiences will set successful brands apart from the rest. Vital strategies in the new era of e-commerce will be adopting advanced technologies like identity resolution, along with utilizing multiple channels for personalized communication. #marketingtips #ecommercetips #digitalmarketingtips #ecommercemarketing

Did you have the chance to join our webinar last Thursday about optimizing your campaigns, avoiding common pitfalls, and maximizing ROI? 🚀 No worries if your calendar was too packed! Check out the recording and take advantage of the expert knowledge of Dominik Malcharczyk & Oliwia Warnke now (or later 😉): https://lnkd.in/d-EcZy85 #marketingautomation #marketingautomationplatform #getresponsemax #grmax #crosschannel #crosschannelmarketing

🗃️ Drowning in complexity with a dozen or more teams supporting your media campaigns? 😵 Unifying commercial operations under a Revenue Operations structure can enhance data integrity, deliver more control, and reduce costs, potentially increasing media ROI by 14% or more. We've got a blueprint for making the transition. Want to see it? buff.ly/4bApGvk #OmnichannelActivation #ABMStrategy #SalesAlignedMarketing #RevenueOperations #EmergedMediaChannels #ConnectedMediaStrategy

🚀 The Future of Retail is Here Imagine a shopping experience that doesn’t force you to choose between the ease of online browsing and the connection of in-store exploration. In my latest article, I break down how retail brands can revolutionize their strategies by blending the best of both worlds: ✅ Embracing the new buyer behavior. ✅ Closing the gaps between online and in-store shopping. ✅ Leveraging tech to tell a product’s story. ✅ Building a seamless, hybrid experience that anticipates customer needs. This isn’t just a vision—it’s a roadmap to transform retail into a fully integrated experience. If you’re ready to rethink what’s possible for your brand, let’s book a call. Read the full article: "How I Would Change Retail Shopping as CMO for a Retail Brand" 🔗 Link to the article: https://lnkd.in/gjXycFak Together, we can build a future where retail thrives everywhere.

Check out the latest post from Simpactful to discover how well-crafted insights can inspire blockbuster innovation, smarter category growth strategies and shelving solutions, as well as breakthrough creative…. #cpginnovation #cpgconsulting

Years ago, it seemed that media such as TV, radio, outdoor play an irreplaceable role in building a brand. The role of the emerging digital media at that time was more in continuous or sales oriented campaigns. The reason was technical obstacles, some digital formats not developed yet, and mediatypes penetration. Today we know that digital media make it possible to communicate with the customer from brand building and throughout the entire communication cycle.

"The modern consumer relishes in having a seamless, personalized experience across every point of their interaction with a brand", which is why its important to have consistent engagements in their journey. Integrating technology partners is critical to innovation in this area, and luckily for Contentful, we have an extensive marketplace for applications to merge omnichannel consistency and digital innovation.

🌟 The Power of Personalization in DTC Marketing 🌟 In today's fast-paced digital landscape, consumers crave more than just products—they seek experiences tailored just for them. 🛍️✨ As Direct-to-Consumer