MarketKing’s Post

A decade of media buying and I can tell you no one can beat seasonality of products & services. No one can expect a great deal of ROAS when the season for a product is on decline. Key takeaway: One should always consider the macro economic factors in business. #mediabuying

Ever wondered how the big league stays ahead? 🤫 A whopping 90% of Fortune 500 giants harness Competitive Intelligence to not just compete, but dominate. In my latest video, I dive into the untapped potential of competitive intelligence, from monitoring competitors’ digital footprints to transforming gained insights into actionable strategies. Are you ready to turn competitive insights into your next big opportunity? 💪 Let's start with these 5 points below ⬇️ Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪ #competitiveintelligence #marketstrategy #digitalmarketingtips #sydneydigtalmarketing

Here's an important message for sales organization leaders and their partners in finance! It's long-overdue for media financial officers to engage with their counterparts at agencies and brand marketers. With #procurement leading the decision-making in media budget allocation, and #marketing procurement influencing buy-side decisions, it's inertia and outdated relationship-building locked into transactional commoditization and data determinism that's driving the downward ad spending spiral among legacy media categories. We care! Dave Morgan Tom Denford Bill Duggan Paul Williamson Association of National Advertisers 4A's Media Financial Management Association Vidmob Joe Mandese Mainardo de Nardis Marc S. Pritchard Esi Eggleston Bracey Ricardo Marques Brian Jacobs Nick Manning Ronda Carnegie

Everything is on a continuous change. That's why you need to be focused on what's happening by analyzing the trends.

Digital Media vs. Traditional Media: Understanding the Difference in Buying Patterns

What data exists showing if *social media engagement* predicts marketshare for CPG brands? There is strong data showing that market share is predicted by Share of Search (the volume of search queries for a brand as a proportion of all of the search queries for all the brands defining a category). This applies to a wide range of markets. Les Binet https://lnkd.in/e6qXGqD8 But I haven’t yet found data to support that social media engagement predicts marketshare for CPG. A point in the right direction would be greatly appreciated! #effectiveness

Given new consumer behaviors, retail media is essential for many brands to engage with shoppers. Third-party measurement is going to be key in the development of retail media, as buyers and sellers need independent measurement to support proof of channel performance and to create better advertising experiences. Learn what else we expect to see in 2024 in our North America Media Trends & Predictions report: https://lnkd.in/gDQi3AsB

Despite an optimistic outlook for 2024, only 47% of performance marketers anticipate budget growth. 📈 In this environment LifeStreet’s CEO, Levi Matkins, emphasizes the power of making small, incremental improvements across various aspects of your business. From refining audience profiles to optimizing user experiences and exploring new channels, every 1% improvement contributes to overall success. Read the full Performance Marketing World article here: https://lnkd.in/gt3R6KtZ #PerformanceMarketing #IncrementalGains #MarketingGoals #DigitalMarketing #MarketingStrategy

Given new consumer behaviors, retail media is essential for many brands to engage with shoppers. Third-party measurement is going to be key in the development of retail media, as buyers and sellers need independent measurement to support proof of channel performance and to create better advertising experiences. Learn what else we expect to see in 2024 in our North America Media Trends & Predictions report: https://lnkd.in/g8pZQXk7

Quick question, if I taught you how to become an elite media buying expert in 4 weeks, so you can start signing 5K-10K/month dream clients, would you take me up on that?