Mark Schwans’ Post

How are influencers reshaping the food and beverage landscape? Major brands are now leveraging influencers to capture consumer attention and boost sales. Consumers typically follow the flock when it comes to purchasing decisions. There is opportunity for increased profit from promotions here, awareness is key, if you know what the consumers are flocking to, you can leverage that in your pricing and promotion strategies and rules. From targeted promotions to authentic content, see how influencer marketing is changing the game. Learn more here:  https://lnkd.in/g9a3cr2A (And if you don’t want to read this, South Park made a hilarious parody about Prime. Something most parents with young kids can relate to) #pricing #promotions #markdown

2024 is the year of the influencer. Since the pandemic, many food and beverage companies became e-commerce brands overnight, and influencers began to dominate the marketing landscape with nonstop social media presence and an increasing awareness of the power of followers. With a plethora of paid campaigns on platforms like Instagram and TikTok going viral daily, influencers are becoming an integral part of the industry. #beverage #influencers #socialmedia #marketing https://lnkd.in/eJcG_5-8

📲 Influencers are changing the game for food and beverage companies! Discover how brands harness social media strategies to reach new audiences and drive engagement. 🍔📈 Read more: [https://ow.ly/huq150SA7ut] #FoodIndustry #Influencers #SocialMedia #MarketingStrategy

Influencers are changing the way food and beverage companies harness social media.... The pandemic caused many food and beverage brands to become e-commerce brands and influencers stepped in dominating the marketing landscape. With the power of the internet behind them, marketing dollars to be spent, and access to social media platforms such as TikTok influencers have quickly becomes an integral part of our industry. “It used to be companies like Coca-Cola just standing around and handing out Vitamin Waters, but that doesn’t do it anymore” Not only are we seeing one-off partnerships, we are seeing social media influencers on payroll, brand trips, and collections created by influencers through partnerships. We would love to hear how influencer partnerships have or have not shifted your business, comment below! Read More Here: https://lnkd.in/eJcG_5-8 Food Dive OLIPOP PBC 🥤Steven Vigilante Allison Ellsworth 🍔🍟🍕🎙 David "Rev" Ciancio Waterboy Elizabeth Flood Branded Hospitality Ventures Hospitality Hangout Podcast #influencer #partnership #marketing #advertisments #hospitality

While influencers have become widely utilized in CPG I still don't see them as a one-size-fits-all-solution. The success of influencers varies greatly by category, customer base and a brand's unique attributes. Another problem? Unless you're Ecom it's difficult to measure ROI. For some brands TPRs, demos and coupons are still the way. #ecommerce #socialmedia #influencers #marketing https://lnkd.in/gueBENCx

This is a great read on the impact of influencers in the restaurant space. In 2023, our team partnered with dozens of influencers to launch products, generate buzz for promotions and grand openings, and to build community not only in the restaurant space but for a leading grocery store chain, consumer products, and hotels and resorts. We also vetted influencers for paid partnerships with major brands including Chobani, Grass Run Farms, and Farmer Direct Foods among others. If you are considering incorporating influencers into your PR and marketing programs, our team at Chemistry PR can help guide you. Feel free to DM me to connect and learn more. #influencermarketing #publicrelations #socialmediamarketing

How influencers are changing the way food and beverage companies harness social media The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant. Tick Tock Instagram

How influencers are changing the way food and beverage companies harness social media The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant. https://lnkd.in/eFtGGP99

Influencers are changing the way food and beverage companies harness social media.... The pandemic caused many food and beverage brands to become e-commerce brands and influencers stepped in dominating the marketing landscape. With the power of the internet behind them, marketing dollars to be spent, and access to social media platforms such as TikTok influencers have quickly becomes an integral part of our industry. “It used to be companies like Coca-Cola just standing around and handing out Vitamin Waters, but that doesn’t do it anymore” Not only are we seeing one-off partnerships, we are seeing social media influencers on payroll, brand trips, and collections created by influencers through partnerships. We would love to hear how influencer partnerships have or have not shifted your business, comment below! Read More Here: https://lnkd.in/g-ZYXe5g Food Dive OLIPOP PBC 🥤Steven Vigilante Allison Ellsworth 🍔🍟🍕🎙 David "Rev" Ciancio Waterboy Elizabeth Flood Branded Hospitality Ventures Hospitality Hangout Podcast #influencer #partnership #marketing #advertisments #hospitality

I had the opportunity to speak with Alicia Kelso of Nation's Restaurant News about micro and mid-tier influencer trends in 2024. Whether you're a national or regional brand, this topic is worth your attention. Micro and mid-tier influencer content (when done well) converts because it is perceived by consumers as more authentic, relatable, and trusted than brand-owned advertising. What I find fascinating is the rapid shift in consumer behavior related to word-of-mouth marketing. People are turning to influencers as validation for spending. When influencer partnerships are executed well, true peer reviews are often unnecessary for trial and conversion. This is your prod to evolve your influencer programs in 2024. Shift some of your advertising spend and measure the results. 📈 Run a trial and grow from there. Thanks to Alicia Kelso and Nation's Restaurant News for the opportunity to contribute to this important topic. #restaurants #cpgindustry #localstoremarketing #franchises #B2Bmarketing #influencermarketing #influencers #marketing