Mark Schwans’ Post

View profile for Mark Schwans, graphic

Vice President of Marketing at Clear Demand. Price and Promotion Optimization.

How are influencers reshaping the food and beverage landscape? Major brands are now leveraging influencers to capture consumer attention and boost sales. Consumers typically follow the flock when it comes to purchasing decisions. There is opportunity for increased profit from promotions here, awareness is key, if you know what the consumers are flocking to, you can leverage that in your pricing and promotion strategies and rules. From targeted promotions to authentic content, see how influencer marketing is changing the game. Learn more here:  https://lnkd.in/gXgpCGN7 (And if you don’t want to read this, South Park made a hilarious parody about Prime. Something most parents with young kids can relate to) #pricing #promotions #markdown

How influencers are changing the way food and beverage companies harness social media

How influencers are changing the way food and beverage companies harness social media

grocerydive.com

To view or add a comment, sign in

Explore topics