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While influencers have become widely utilized in CPG I still don't see them as a one-size-fits-all-solution. The success of influencers varies greatly by category, customer base and a brand's unique attributes. Another problem? Unless you're Ecom it's difficult to measure ROI. For some brands TPRs, demos and coupons are still the way. #ecommerce #socialmedia #influencers #marketing https://lnkd.in/gueBENCx

This is a great read on the impact of influencers in the restaurant space. In 2023, our team partnered with dozens of influencers to launch products, generate buzz for promotions and grand openings, and to build community not only in the restaurant space but for a leading grocery store chain, consumer products, and hotels and resorts. We also vetted influencers for paid partnerships with major brands including Chobani, Grass Run Farms, and Farmer Direct Foods among others. If you are considering incorporating influencers into your PR and marketing programs, our team at Chemistry PR can help guide you. Feel free to DM me to connect and learn more. #influencermarketing #publicrelations #socialmediamarketing

2024 is the year of the influencer. Since the pandemic, many food and beverage companies became e-commerce brands overnight, and influencers began to dominate the marketing landscape with nonstop social media presence and an increasing awareness of the power of followers. With a plethora of paid campaigns on platforms like Instagram and TikTok going viral daily, influencers are becoming an integral part of the industry. #beverage #influencers #socialmedia #marketing https://lnkd.in/eJcG_5-8

The days of relying on expos and conventions are long gone, and food companies need to embrace platforms like Instagram and TikTok to stay relevant. #food #foodindustry #influencers #socialmedia #marketing #strategy #tiktok #foodandbeverage #beverageindustry #CPG

How are influencers reshaping the food and beverage landscape? Major brands are now leveraging influencers to capture consumer attention and boost sales. Consumers typically follow the flock when it comes to purchasing decisions. There is opportunity for increased profit from promotions here, awareness is key, if you know what the consumers are flocking to, you can leverage that in your pricing and promotion strategies and rules. From targeted promotions to authentic content, see how influencer marketing is changing the game. Learn more here:  https://lnkd.in/gXgpCGN7 (And if you don’t want to read this, South Park made a hilarious parody about Prime. Something most parents with young kids can relate to) #pricing #promotions #markdown

How are influencers reshaping the food and beverage landscape? Major brands are now leveraging influencers to capture consumer attention and boost sales. Consumers typically follow the flock when it comes to purchasing decisions. There is opportunity for increased profit from promotions here, awareness is key, if you know what the consumers are flocking to, you can leverage that in your pricing and promotion strategies and rules. From targeted promotions to authentic content, see how influencer marketing is changing the game. Learn more here:  https://lnkd.in/g9a3cr2A (And if you don’t want to read this, South Park made a hilarious parody about Prime. Something most parents with young kids can relate to) #pricing #promotions #markdown

How influencers are changing the way food and beverage companies harness social media The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant. https://lnkd.in/eFtGGP99

For the past few years, restaurants have shifted their marketing strategies to include the "influencer." This has leveled the playing field for the smaller influencers. 😉 Do we have TikTok to thank for this shift? I look forward to moderating a panel on this topic this weekend at the LRA Tradeshow. #influencermarketing #digitalstrategy #TikTok

Our founder, Kate Finley, had the pleasure of chatting with Nation's Restaurant News about influencers in restaurant marketing. The takeaway? Influencer campaigns are no longer a 'nice to have' but are becoming more of a necessity. Don't just take it from us. Several chains have realized the awareness and bottom-line impact influencer partnerships have on business. Read on for top marketers' predictions on if the tactic is here to stay. ⬇️ https://lnkd.in/e9_U9KXS #InfluencerMarketing #InfluencerRelations #RestaurantInfluencers

How influencers are changing the way food and beverage companies harness social media The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant. Tick Tock Instagram