Marquee Brands’ Post

🌟 Contemplating a New Career Path! 🌟 After years of researching and writing a book on modesty and dressing for women, I’ve come to realize how easy it is to fall into the fashion industry trap of equating style with revealing attire. 📚💃 As I delve deeper into this topic, I’m considering a shift towards merchandising as a means to influence women back to modesty and to encourage men towards chastity. 💼👗 I believe that through thoughtful merchandising, we can redefine beauty standards and promote a culture of respect and dignity. If you have any insights, advice, or experiences to share about the intersection of merchandising and social change, I’d love to hear from you! Let’s embark on this journey together and make a positive impact in the world of fashion and beyond. 🌟 #MerchandisingForChange #ModestyMatters #SocialImpact #NewBeginnings

For all the latest fashion retail people moves bookmark this page. Find your perfect fashion role at Drapers Jobs Click on the headlines below for more #retail #retailnews #retailjobs

Calvin Klein: A Journey of Bold Creativity and Global Influence ◾ Founded in 1968: Calvin Klein emerged in New York, driven by bold and non-conformist ideals. ◾ Global Influence: Our fashion lifestyle brand resonates worldwide, inspiring limitless self-expression. ◾ Iconic Brands: CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance cater to diverse needs. ◾ Responsible Design: We elevate everyday essentials, focusing on quality and eliminating unnecessary details. ◾ Global Retail Impact: In 2021, Calvin Klein achieved approximately $8.5 billion in global retail sales. ◾ PVH Corp. Acquisition: Since 2003, PVH Corp. oversees our relevance, presence, and long-term growth. ◾ Join the Journey: Be part of our legacy—celebrating creativity, authenticity, and timeless style. #CalvinKlein #FashionHistory #Marketing #Entrepreneurship #thelegendaries #day27 #day27of100 #dailybusiness #trending #linkedin #trendytech #technology #entrepreneurcommunity #successjourney #venturescapital #innovationlegacy #leadership #businessadvisory

🎯 Have you ever felt like true style comes from just being yourself? 🎯 The success of Gap's "Dress Normal" campaign can be attributed to its bold approach to simplicity and relatability. ✨ At a time when fashion advertising often leaned towards extravagant or aspirational imagery, Gap took a different route by encouraging people to embrace their authentic selves. The message, "Dress Normal," emphasized that fashion must not be complicated or over-the-top to be stylish. 👕 This resonated with consumers who wanted practical, everyday clothing that made them feel comfortable and confident in their skin, leading to stronger brand loyalty. 💪 Additionally, the campaign used striking visuals and enlisted well-known celebrities like Anjelica Huston and Michael K. Williams, who embodied a "cool without trying too hard" persona. 🌟 This combination of authenticity, minimalism, and recognizable figures allowed Gap to connect with a broad audience, making the campaign memorable and widely successful in reinforcing the brand's core identity. 👏 #GapCampaign #DressNormal #AuthenticStyle #BrandLoyalty #SimplicityInFashion #EverydayWear #HamiltonBusiness #BurlingtonON #OakvilleMarketing #MississaugaBiz #AncasterON #Waterdown #StoneyCreekON #GrimsbyON #FashionMarketing #StyleConfidence

In the ever-evolving landscape of fashion and marketing, Victoria's Secret, an iconic brand, made a bold move towards inclusivity in 2021. However, the outcomes were not what they expected, and their sales plummeted by over a billion dollars. Let's dive into this fascinating rebranding saga and uncover essential lessons for marketers in the age of authenticity and inclusion. For the full article, check the link in my comment section below (and sign up for weekly marketing tips and tear-downs delivered straight to your inbox!) 📧 #marketingtrends #marketingtips #rebranding #authenticity

Can a Merchant-First CEO Revive Victoria’s Secret & Co. Secret Fortunes? Shares of Victoria’s Secret & Co. surged earlier this week following news of the appointment of Hillary Super as CEO to guide the next stage of the lingerie chain’s turnaround efforts. What other steps or investments may be necessary to revive growth? Read the article & panel discussion here: https://lnkd.in/erJGpgiN Perry Kramer "Victoria Secret’s is in a great position to turn the curve. A merchandising move to expand the product line with more inclusive products may be one of the last foundational shifts needed to change their direction." Georganne Bender "Imagine! A female retailer with an impressive background heading a clothing chain for woman. You don’t see that every day." Mohamed Amer, Ph.D., "Bravo on the “surprise” selection of Ms. Hilary Super to lead and guide the next chapter of VS&CO! Having a female CEO lead a significant brand dedicated to women is refreshing and long overdue."

You've seen the new Marks and Spencer campaign or should we say Mark & Spencer...👀 But have you seen Matt and Alan...? 🤩 We saw Marks and Spencer launching their new Men’s fashion campaign with Mark Wright and Spencer Matthew’s, and now Matalan has hopped on the trend! 👏🏼 Could this be a new trend? We hope so! #marketingcampaign #marksandspencer #matalancampaign

This is Tommy Hilfiger. He took the world by storm overnight, but not because of his clothing. Here’s how a genius marketing stunt put Hilfiger on the map before his designs did. It's 1985 and Tommy Hilfiger is a nobody. He wanted to become a well-known brand in the fashion space. In 1985, with financial backing from Indian entrepreneur Mohan Murjani, Hilfiger launched his namesake brand. Murjani played a crucial role in the initial funding and positioning of the brand, leveraging his experience in the fashion industry. The brand quickly gained attention with its preppy, Americana-inspired designs, which were seen as a refreshing change from the more conservative menswear of the time. One of the most significant moves in Hilfiger's early career was a bold advertising campaign in 1985. The campaign featured a billboard in Times Square that positioned Hilfiger alongside established designers like Ralph Lauren, Perry Ellis, and Calvin Klein, even though he was relatively unknown at the time. This audacious move garnered significant media attention and placed Hilfiger on the map. Throughout the 1990s, the Tommy Hilfiger brand expanded rapidly. It became synonymous with classic American style and appealed to a broad audience, including celebrities and musicians. Strategic partnerships, celebrity endorsements, and smart marketing helped cement its place in the fashion industry. The brand's logo became iconic, symbolizing a blend of luxury and accessibility. My main takeaways from this story? • Outrageous ideas get attention. • Outrageous ideas sell when they’re backed up by the product. • Even well-intentioned clients will try to kill good ideas out of fear. #tommyhilfiger #successstory #themanagementhelpline

The iconic Victoria Secret Fashion Shows once dominated pop culture, driving millions in profits and shaping the brand’s marketing strategy. For nearly two decades, the shows featured supermodel "Angels" and celebrity performances, drawing massive viewership and establishing Victoria’s Secret as a global fashion leader. This year, they’re back—with a different approach. Reflecting shifting consumer values, the brand is focusing on inclusivity and diversity in its latest fashion show. Gone are the days of unattainable beauty standards, as the brand redefines its image to better resonate with today’s audience. What do you think of this new direction for the Victoria’s Secret Fashion Show? #Marketing #VictoriaSecret #FashionShows #Inclusivity #BrandEvolution #BrandAwareness #ConsumerTrends #Diversity #Consumer #Values

Calvin Klein and Tommy Hilfiger owner PVH has been bucking the general trend of the market over recent months despite dropping 20% when they published their results recently. Last October their share price was $70.50, it peaked at $140 and then dropped to $108 on the back of forecasting a 6-7% revenue decline this year. While some of the expected decrease results from the sale of Heritage Brands, its women’s intimates business, the company noted a difficult macroeconomic backdrop, particularly in Europe. The improvement in valuation over the last 6 months is driven by confidence in the company’s multi-year sustainable growth plan (PVH+) which aims to accelerate growth by boosting core strengths and connecting Calvin Klein and TOMMY HILFIGER brands with consumers through five major drivers. These drivers are win with product; win with consumer engagement; win in the digitally-led marketplace; develop a demand- and data-driven operating model; and drive efficiencies and invest in growth. #PVH insights FY23: ✅ Revenue increased +2% YOY to $9.2Bn (53 week year, the benefit of wk 53 was aprx 1%) ✅ TOMMY HILFIGER and Calvin Klein, together generated over 90% of revenue during each of the last three years ✅ Aprx 20% of sales from digital channels ✅ CAPEX was $245m Revenue by segment: Tommy Hilfiger $4.8bn, CK $3.9bn, Heritage Brands $478m ✅ Revenue by region: was not reported ✅ Revenue through our wholesale distribution channel decreased 3% in 2023 ✅ Sales to PVH’s 5 largest customers were 13.3% in 2023, down from 15% in 2021. No single customer represents more than 5% The business ✅ Brands owned: Tommy Hilfiger, Tommy Jeans, Calvin Klein, CK Calvin Klein, CK Jeans, CK Underwear, CK Performance ✅ Heritage Brands Sold in Nov '23 to Basic Resources for $156m (Warners, Olga, True&Co) ✅ License: Nike Men's Underwear ✅ Operates c1,400 retail locations in the United States, Canada, Europe, Asia-Pacific and Brazil Employees / DEI ✅ 66% of employees are retail staff ✅ 27% employees are assigned to offices ✅ 7% of employees are warehousing and distribution ✅ 50% of the board are 'diverse' directors (female, black, LGBTQIA+) ✅ PVH named in 2023 by Forbes World's Top Companies for Women ✅ PVH ranked as one of America’s Most JUST Companies by JUST Capital in 2023 ✅ Most of the global offices are closed on World Mental Health Day ✅ "Work from Anywhere Week” gives employees flexibility to work from any location for up to 4 weeks each year ✅ Across all regions PVH practices 'meeting-free' Friday afternoons