Marisha Lakhiani’s Post

We attended a very insightful webinar by The Fashion Network on building your brand equity. It just re-enforces that we all have the same questions and the same challenges across the globe. Some key insights on how to stand out, how to build a sustainable brand and how to connect with your customers authentically. #authenticity #consistency #relevance #brandstory #brandbuilding

What are Gen Z's values? Find out in this post! As you may know, I am a Gen Z connoisseur (or so I’d like to think), so it’s only fair to show off some of my favourite campaigns that undoubtedly touched the heart of every Gen Z. Starting with ‘Levi’s- Buy Better, Wear Longer' campaign Get this: Gen Z’s = sustainable and ethical heroes That’s why Levi’s was brilliant when making this campaign. They know that Gen Z are actively seeking to cancel the fast fashion culture, so they are marketing their high-quality sustainable products alongside their efforts of limiting their environmental impact. This is a lesson for every brand out there: To capture the attention and loyalty of your target audience, your brand's values must align with theirs. Levi’s demonstrated not only a commitment to sustainability but also an understanding of the values driving Gen Z's purchasing decisions. I would also love to know what your favorite Gen Z campaigns are! #GenZConnoisseur #CampaignFavorites

The most Authentic Global Fashion Brands are... In the age where consumers value genuine connections, brands need to be more than just a logo. Consumers value transparency, consistency and unwavering social responsibility. What I like about the Authenticity 500 Index is the fact, that this index shines a light on those brands that have successfully married their missions with true authenticity. https://lnkd.in/eaqkS6a3 Really happy to see many of our Enterprise partner brands included and that authenticity can be also achieved despite various consumer touchpoints. #authenticity500 #ecommerce #marketplace #brandmarketing

Is brand-building making a return in the fashion industry? While fashion advertising often falls into the trap of being overly product-focused, relying on celebrities for their star power alone, or using flat, abstract studio settings, our latest thought leadership piece, “Style Stars: Fashion-Forward Strategy for Long-Term Growth,” shows that this isn’t always the case. Many brands are already breaking away from these conventions with distinctive, emotion-driven creatives that are attracting consumer attention within the industry. For actionable strategies and global examples of fashion brands achieving both long-term and short-term commercial growth, download the full report through the link here: https://hubs.la/Q02J56Gx0

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… 🌊 In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ⭐️ There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st 🔗 #advertising #marketing #fashion #fashionadvertising

2016: Voted as the “Most Hated Brand” in America 2023: Their stock price grew 12x (higher than NVIDIA)  🔥 But how was it possible? Here’s the story; 👇 Abercrombie & Fitch Co., the American garment brand, faced huge backlash due to their old fashion styles and high price tags. But it all stopped when the new CEO, 𝗙𝗿𝗮𝗻 𝗛𝗼𝗿𝗼𝘄𝗶𝘁𝘇 took over. She made 3 major changes to change the game! 🔥 ✅ 𝗦𝘁𝘆𝗹𝗲, 𝗗𝗲𝘀𝗶𝗴𝗻, 𝗮𝗻𝗱 𝗣𝗿𝗶𝗰𝗲: She eliminated all the exclusive old-school styles and revamped the garments that Gen-Zs like. Moreover, she cut down the price by 30% aiming for affordable luxury branding. ✅ 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻: Instead of a “Create fast & sell fast” strategy, the brand focused on a low quantity of timeless styles. So if any style works, they could easily work on it to increase the quantity. ✅ 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: The brand teamed up with various creators in different sizes and looks. They didn’t tell them what to do or how to promote their products. They just gave them the dresses and let them be what they were. It allowed the brand to gain organic growth building trust among the audience. And this is how a 3-step strategy saved a $5 billion company. ✌️ Today, Abercrombie & Fitch Co. is one of the most loved brands among Gen-Z in America! 🇺🇸 _______ If you found this post insightful, repost it ♻️ Follow me, Arjun Kapadia 🔔 for more marketing insights #Marketing #BTDTMedia #AbercrombieFitch #Retail #Creator #Influencermarketing

Why Size Inclusivity Matters. At our Q3 Board Meeting, Sizeo discussed at length the topic of how retailers are improving (or not) the size inclusivity of their apparel assortments. This piece in POPSUGAR (kudos Remi Bader) along with other recent pieces in Vogue point to a generational shift in building size-inclusive assortments and collections; that younger brands are clearly prioritizing all consumers while more established brands have been slower in their evolution to serve more markets. We would love to hear from you; whether a consumer, brand or retailer about your thoughts on size inclusivity. https://lnkd.in/g8E5euDv

🌟It’s crucial to understand that the iconic logos we associate today with major fashion brands weren’t always as we know them. Each started with a simple concept, often far from the polished image we see today. These logos evolve, transform, and adapt not only to keep up with changing fashion trends but also to reflect the evolution of the companies themselves and the shifting preferences of their consumers. This transformation is not just aesthetic but strategic, influencing how consumers perceive the brand.🌍✨ #Branding #FashionLogos #BusinessEvolution #ConsumerTrends #DesignEvolution

The fashion industry is at a pivotal moment, embracing digital platforms like never before. As a fashion enthusiast or industry professional, it's crucial to understand how these changes impact your business. Here’s a quick rundown: - **E-commerce Growth**: With more consumers shopping online, having a robust digital presence is now non-negotiable. - **Sustainable Practices**: There’s a growing demand for eco-friendly products. Aligning your brand with sustainable practices can attract a loyal customer base. - **Diverse Representation**: Embracing diversity in your campaigns and product lines can significantly enhance brand equity. By staying ahead of these trends, you can position yourself as a forward-thinking leader in the fashion industry. Are you leveraging these opportunities to drive growth?

A year in fashion. The initiatives that encapsulate a year of activity in an industry are always somewhat nostalgic but also interesting and useful. I was recently directed to the latest annual fashion report from Lyst, which is based on data compiled from 200 million fashion shoppers in the past 12 months, and I recommend taking a look. I read the commentary for each of the 17 mentioned categories and found it particularly intriguing, especially for the interpretative key with which it was developed. As they say: serene, startling, digital, contagious; how would you characterize this year in the realm of fashion? Throughout the past twelve months, the trend cycle swiftly traversed various moods and moments, with fashion prominently influencing some of the most significant cultural discussions of the year. While certain consumers fearlessly embraced fashion's bold and imaginative spirit, others gravitated toward more understated styles, progressively prioritizing quality and timeless appeal as the new criteria for value. Presented below are the noteworthy narratives that molded our fashion preferences for the year 2023. # 238 FASHION, United Kingdom 👇 More contents on our website, the link to the featured news is in the first comment below. If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Alberto Chalon, Katy Lubin, Lyst More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.