Martechvibe ’s Post

Today, we announced a partnership with Walmart Connect. Our goal? Streamline the process by enabling advertisers to plan, purchase, and evaluate campaigns against data sets crucial for their business growth through programmatic activation. Brands have the opportunity to engage with Walmart's shopper segments through Disney's premium content, creating a powerful synergy for advertisers. Dive deeper into how this can transform your advertising strategies and drive business outcomes in the latest from AdExchanger and Adweek #RetailMedia #Advertising #Streaming #DataInsights #Innovation https://lnkd.in/gDdPg98M https://lnkd.in/gGbV7fm6

At the start of the year, a bit of buzz was forming over if Netflix or Prime Video & Amazon Studios was going to start taking a larger and larger share of the multi-billion dollar OTT market. 🙌 In fact, #overthetop advertising in general was probably one of the biggest areas of discussion at the recent Digiday media buyers conference last month. 💰 Those conversations ranged from who the biggest players are (and why) as well as how brands (and agency's) are adapting around the many ways to buy this type of inventory. Interestingly enough, YouConnex - A Digital Media Marketplace was one of the earliest beta-partners for The Trade Desks OTT division when it was just getting off the ground. 📣 That said, I'd be interested to hear from many of you on what role OTT is playing in your media campaigns this year, what platforms or partners do you feel like are getting it right and do you think Amazon and/or Netflix will find their footing this year in the space? 🔍 Also would love to hear if any of you have ever had an outside group audit your current spend? A service we plan to perhaps let brands/agencies request through MiO Marketplace starting next month if there's enough interest. Leave an opinion in the comments below... 👇 Would welcome your opinion: Alyson Griffin, Matt Wilson, Fernando Machado, Tariq H., Musa Tariq, Dave Kersey, Mike M., Casey Hurbis, Deirdre McGlashan, Chrissie H., Erik DeFruscio and Haley Feazell. #ott #tv #media #marketing #overthetop #connectedtv https://lnkd.in/eaEXHVVk

A host of expanded capabilities and new measurement partnerships are announced as Netflix closes a successful Upfronts. This range of announcements further supporting our advertisers with "new ways to buy, new insights to leverage, and new ways to measure impact." #svod #marketing #measurement #Upfronts #TV

Netflix's development of an in-house advertising technology platform marks a significant shift in the company's strategy, emphasizing its intent to diversify revenue streams beyond subscriptions. This move will enable Netflix to have greater control over its ad inventory and data. Furthermore, this initiative aligns with broader industry trends where streaming giants are increasingly embracing ad-supported models to capture a larger share of the advertising market, thereby maximizing their monetization potential in a competitive digital landscape. #Netflix #OTT #Advertising #OnlineMarketing #DigitalMarketing Netflix

Netflix's impressive 150% increase in ad sales for their second upfront negotiations is a testament to their evolving strategy and adaptability in the competitive streaming landscape. The combination of high-profile content like “Squid Game” and “Happy Gilmore 2” with advanced programmatic options is a smart way to attract and retain major brand spend. Netflix's ability to lower CPMs and partner with leading ad-tech platforms like The Trade Desk and Google Display & Video 360 shows their commitment to offering value and flexibility to advertisers. Staying ahead means embracing both the latest tech and the evolving preferences of consumers. That's how you make the biggest impact. #Advertising #MarketingStrategy #ProgrammaticAdvertising #Netflix #AdTech

As Netflix embarks on this new venture, the future of streaming ads looks promising and dynamic. With its in-house ad tech, Netflix is set to offer a more sophisticated and user-friendly advertising experience.  This bold move, revealed during its Upfronts presentation, marks a strategic shift as Netflix takes on industry giants like Google, Amazon, and Comcast. Read here to know more #digital #digitaladvertising #technology #digitalcontent #digitalmarketing #innovation #strategy https://lnkd.in/eFcT6YzC

Everyone wants to advertise on Netflix and it looks like they are shaking things up again, turning over their head of ad sales and focusing on what everyone expected to be the future of ad sales there, programmatic. Read the full article from Variety Brian Steinberg published after this afternoons earnings announcment. Netfilix is expanding its ability to accept so-called “programmatic advertising,” or inventory that is sold via exchanges that hinge on specific types of audience data. The company announced in May that it would build an in-house ad-tech platform that will give advertisers new ways to buy commercials, measure their effectiveness and understand the audiences they reach. That would suggest that Netflix is moving away from its alliance with Microsoft, which has provided early ad-tech support. Netflix expects the new system to be available in most markets around the world by 2025 — the same time frame it has set for the company to gain the kind of scale with consumers that most advertisers expect. Keynes Digital advertisers who have been waiting for this inventory source will have to wait what looks to be 2025. Until then we’ll continue to source from all of the other ad supported networks in addition to #FAST. #CTV #CTVadvertising #PerformanceTV #adsupportedtv #freetv #ads #ott #ottadvertising

Netflix has announced that they will be launching their in-house adtech platform by 2025, a move that will continue supporting the platform’s ad-supported plan. Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google’s Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers. Amy Reinhard, president of advertising at Netflix, said, “Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence that’s made Netflix the leader in streaming technology today.” #adtech #digitaladvertising #streaming ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

Netflix is boosting its advertising game with enhanced measurement capabilities. As part of its 2024 upfronts, Netflix has integrated new ad measurement options to provide advertisers with more accurate and comprehensive metrics. These advancements include third-party verification with partners like Integral Ad Science, DoubleVerify and advertising impact tracking with EDO Inc. These developments offer advertisers improved insight into the effectiveness of their campaigns on Netflix's platform. Read more from Alyssa Boyle on AdExchanger. #BroadsheetPR #AdTech #AdExchanger #Netflix

🚀 Exciting News: Netflix Inventory is Now LIVE on Google’s DV360! 🚀 Google has officially announced that Netflix inventory is now accessible on Display & Video 360 (DV360), marking a significant milestone for programmatic advertising. Advertisers can now access Netflix inventory through private marketplaces in DV360. Programmatic guaranteed options are expected to be available soon. Currently available in the US, Canada, Brazil, and Mexico. Google's Campaign Manager 360 has been introduced for impression verification. Existing partnerships with DoubleVerify and Integral Ad Science have been extended to programmatic channels. Netflix is also expanding its programmatic buying capabilities, partnering with The Trade Desk and Magnite, alongside Microsoft, to offer advertisers enhanced reach and engagement. With 40 million active users on its ad-supported plan, Netflix is setting the stage for powerful advertising opportunities. #DigitalMarketing #ProgrammaticAdvertising #Netflix #DV360 #AdTech