MarTech Cube’s Post

Perfect podcast for your morning coffee ☕️ Our very own Abby Hehemann dives into the power of customer insights, the magic of humanizing your brand, and the role of AI in modern marketing. Give it a listen and start your day with some fresh ideas: https://bit.ly/3LyAAXD

Episode 8 of The Marketing Quacks Podcast is live! This episode features Nick Berry, President of the Marketing Secrets Club. We dive into topics such as marketing automation, leveraging AI, lead gen strategies, and more. I enjoyed the conversation! Episode links are in the comments below. #marketingpodcast #marketingautomation #aicontent

Check out the latest episode of the Deconstructing Data podcast featuring Samuel☔️ Thimothy, Founder of OneIMS - Integrated Marketing Solutions. In this episode, we explore the importance of data in achieving growth, the intersection of content marketing and data analytics, the role of marketing automation in lead nurturing and personalized communication, and as always, his tech stack! Don't miss this one! Links in comments. #dataanalytics #contentmarketing #marketingautomation #martech

I think in this day and age of big data and automation (sure AI included), we've sorta forgotten what's at the heart of marketing. Well, it's no big secret. It's empathy. And good marketers know the value of empathy when creating campaigns or journeys around where your ideal customers are right now...and not where you hope they'll go. Because the journey's aren't linear. Loved sitting down with my brother Gary on our latest episode of The Marketing Grind (fueled by coffee) to dig more into this topic of empathy-led marketing, the problems with the traditional marketing funnel and why it's failing B2B marketers, and why you should prioritize customer understanding over product. Full ep is available wherever you listen to podcasts 🎙

In episode #35 of the Loyalty Talk Podcast, I talk to Rasmus Houlind, Author and Chief Experience Officer of Agillic, a Marketing Automation Software Company. In the Loyalty Talk, Rasmus explains the concept of the Bowtie of Personalization, which is the framework of his latest book "Hello $Firstname".    We also talk about ✅ how personalization and customer loyalty work together ✅ what the biggest challenges are for companies and how they can master it ✅ what changes in personalization with Generative AI ✅ best practices ✅ how companies can get started with personalization Thank you very much Rasmus for your time and the valuable insights about personalisation! 🙏🏼 Links to the podcast in the comments 👇👇👇 #personalization #customerloyalty #generativeai #podcast

Quite Insightful Rajiv Dingra! In this video of #ByteCasts, we look into the various kinds of metrics of a digital marketing campaign to keep in mind by ReBid. #Podcast #PodcastSnippets #AI #B2BMarketing #Marketing #MarketingAgency #Automation #ArtificialIntelligence #BridgeGap

What a great way to start off the weekend! Here is the newest episode of Sajeel Qureshi's podcast, RevOps 500! Join Sajeel as he interviews the world's top marketers to answer the tough questions facing growing companies. Listen in to learn about strategies and enterprise from first-hand experiences. Do you know a RevOp professional you think should be on this podcast? Tag them in the comments below! ⬇️ #revops #podcasters #podcast #RevOps500 #b2bpodcast #business #marketing

🎙️ “If our buyers are changing, we need to change along with them.” 🎙️ Check out our latest episode featuring Briana Walgenbach, AI Strategic Lead and Content & Video Coach at IMPACT. She discusses AI in B2B marketing, assignment selling, and dismantling department silos for growth with Sajeel Qureshi. Emphasizing the vital role of CEOs in active involvement and collaboration, they delve into tactics like educational content, transparent pricing, CRM for customer data, and repeat customer nurturing. Takeaways ⬇️ ⭐ Prioritize Collaboration: Break down departmental silos and enhance communication for effective sales strategies by understanding the needs and challenges of each team within the organization. ⭐ Appoint a Content Owner: Designate a 'content owner' within your team to generate and manage educational content addressing common customer queries, ensuring availability before sales conversations. ⭐ Embrace Assignment Selling with AI Oversight: Practice assignment selling with collaboration between marketing and sales, leveraging AI for tasks but ensuring human oversight for quality and relevance to specific goals. Links 🔗 to Briana's episode in the comments! #Marketing #businessdevelopment #RevOps500 #businessgrowth #Revops #Marketingtips #Business #teambuilding #Podcast #PodcastTips #RevOps500podcast #IMPACT

In this episode of Real Tech Real Talk, a podcast from CXposé.tech, global marketing leader Fran Wilson shares her insights on the future of account-based marketing (ABM) and how marketing automation tools are changing the game. The conversation also highlights the common pitfalls businesses face when acquiring new customers, such as not defining the ideal customer profile, not using available intent engines and marketing technology effectively. #accountbasedmarketing #customeracquisition #ABM #marketingautomation #personalisation #AI #generativeAI #intentengines

🎙️ New Podcast Alert! 🎙️ Join us on the "LifeLong Customer" podcast as we explore the dynamic world of marketing automation and relationship building with Evan Day, MS Data Science, Head of Marketing at CAN Capital. 🚀 In this episode, Evan shares his 13 years of marketing wisdom, emphasizing the power of data-driven decisions and nurturing customer relationships. Discover how CAN Capital uses automation to enhance customer experiences and gain practical insights to level up your marketing game. 📈 Don't miss out on Evan's valuable advice for marketers at all career stages. Trust yourself, be creative, and focus on steady progress. 🙌 Tune in now for marketing inspiration and actionable strategies! 🔊 https://lnkd.in/eJbQ3sDq #Marketing #Automation #CustomerRelationships #Podcast #MarketingStrategies #DataDriven #BusinessInsights