Martin Zorz’s Post

FAST PLATFORMS HAD BIGGER TV SHARE THAN MANY PREMIUM STREAMERS ONCE AGAIN IN JUNE - WHAT IS DRIVING THEIR SUCCESS? Free, ad-supported streaming television (FAST) continues to be on a growth trajectory, once again rivaling its premium subscription counterparts in June. For the second month in a row, Tubi, the Roku Channel and Pluto TV collectively accounted for a BIGGER share of television (4.3%) than the combined total of Max, Paramount+ and Peacock (3.7%), according to Nielsen‘s latest edition of The Gauge, a monthly streaming report. Tubi showed an impressive 14.7% growth from May, putting up nearly identical statistics as Disney+. After years of premium streamers jockeying for subscribers, those leading the FAST channels argue that the future of television probably looks a lot like the past. Only now, it’s on the internet, and it’s on demand. FAST channels rely much more on their distribution tactics with a secondary emphasis on the library of content. They bank on their technological expertise to perfect their algorithms that provide personalized recommendations and build dynamic user interfaces and operational back-ends that contribute to a more satisfying experience for many viewers. Effectv can help local business harness this streaming fragmentation by placing your message on Tubi, Roku, Pluto TV, Xumo, Disney/ESPN, Paramount+, and many more with the best of digital partnered with the power of TV. #tubi #roku #plutotv #effectvinsights #localadvertising #streaming #ott #ctv #disney+ #paramount+

With most cord-cutters now spending less than $60 a month on TV, the digital shift is clear: audiences are moving away from traditional cable and embracing streaming on CTV and OTT platforms. For advertisers, this shift is a goldmine—CTV and OTT offer highly targeted, cost-effective ways to reach audiences who are actively choosing digital-first experiences. If your brand isn’t maximizing CTV and OTT yet, now’s the time. Reach out to me and we can set you up to capitalize on this important revolution in creative destruction. #DigitalAdvertising #CTV #OTT #CordCutting #TargetedAdvertising #Streaming #MediaTrends #AudienceEngagement

📺🎯 Unlock the Future of Advertising with Streaming TV! 🚀 Did you know that running commercials on streaming TV is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming allows businesses to zero in on specific locations and neighborhoods. Imagine reaching your ideal audience without breaking the bank! 💰 Whether you're a local business or a nationwide brand, streaming TV provides the flexibility to tailor your campaigns for maximum impact. 📊 With lower costs, you can allocate more budget towards creativity and engagement. 🌟 Say goodbye to one-size-fits-all advertisements and hello to precision marketing. 🎯 Embrace the digital age and let your commercials make a splash where it matters most. 🌊 Challenge traditional norms and connect with your audience in a way that’s both smart and savvy. 🔍 Ready to elevate your advertising game? Let's dive into streaming TV today! 🌐💡 #StreamingTV #TargetedMarketing #DigitalAdvertising

How fast is FAST?

Is FAST.. fast? No speed involved here… FAST is an acronym and stands for Free Ad-Supported Streaming Television. In essence it’s a new approach which is similar to the traditional linear model for TV channels, but content is delivered with no geographical restrictions through the internet, allowing viewers to access content from anywhere at no direct cost. Some examples are Pluto TV, Peacock, The Roku Channel, IMDb TV, and Samsung TV+.   What’s the business model?   Unlike the traditional subscription model, FAST channels offer no-cost streaming for viewers by programmatically inserting ads into a would-be ad break. The business model is therefore based on content monetisation.   Why was it important to shed light on this new approach to content delivery?  First of all, we love clarity.  Secondly, our increased involvement in playout projects, inspired this post.   Our technology solutions are designed to support various playout approaches, from FAST to subscription-based channels, as well as flexible monetisation strategies.   If you're interested in gaining a deeper understanding in any of the above or need support with your playout strategy, feel free to connect. You deserve the clarity you need!   https://lnkd.in/gADmJ5YA #technology #FAST #expertise #playout #broadcast #monetize #contentdelivery #broadcastmedia #findoutmore

Streaming now makes up 40.3% of total TV usage in June 2024, the highest share ever recorded by Nielsen’s The Gauge™. With Disney+, Tubi, Netflix, and Max seeing double-digit growth, it's clear that streaming is revolutionizing media consumption. Here’s why this matters: 📈 Record Growth: Streaming surged to a historic 40.3% of TV usage in June. 👶 Youth Appeal: Younger viewers (2-17) are driving significant usage increases, especially on platforms like Netflix and Disney+. 🎬 Top Content: Hits like "Bridgerton" and "House of the Dragon" generated billions of viewing minutes, proving the impact of exclusive content. 📺 Changing Landscape: Broadcast and cable shares are declining as streaming rises. As streaming dominates, how will you adapt your brand and marketing strategies? Are you maximizing your reach on these platforms? The Walt Disney Company, Tubi, Netflix, Warner Bros. Discovery, Paramount+ Prime Video & Amazon MGM Studios, Hulu, Roku, Peacock, YouTube, Pluto TV #Streaming #DigitalMedia #MarketingStrategy #MediaTrends #ContentCreation #Nielsen #EntertainmentIndustry #Future #SocialMedia #Marketing

🚨 Streaming & Ads: A Changing Landscape 🚨 Our Advanced Audiences data shows that ad-tier subscriptions are on the rise for key streaming consumers like Netflix, Disney+, and more. 📊 Ad-tier subscriptions now account for 43% of all streaming subscriptions. Among the platforms analyzed, the average ad-tier subscriber rate is 48%. As streaming continues to dominate, estimates suggest a third of viewers exclusively stream, signaling the decline of traditional TV. 📉 Advertisers are adapting, holding steady in this shifting TV consumption trend. 🔄 https://lnkd.in/ggPcrWPw #Streaming #Advertising #AdTiers #Netflix #Hulu #DisneyPlus #ParamountPlus #Max #TVTrends #ConsumerInsights

📺🎯 Unlock the Future of Advertising with Streaming TV! 🚀 Did you know that running commercials on streaming TV is not only cost-effective but also hyper-targeted? Unlike traditional network TV, streaming allows businesses to zero in on specific locations and neighborhoods. Imagine reaching your ideal audience without breaking the bank! 💰 Whether you're a local business or a nationwide brand, streaming TV provides the flexibility to tailor your campaigns for maximum impact. 📊 With lower costs, you can allocate more budget towards creativity and engagement. 🌟 Say goodbye to one-size-fits-all advertisements and hello to precision marketing. 🎯 Embrace the digital age and let your commercials make a splash where it matters most. 🌊 Challenge traditional norms and connect with your audience in a way that’s both smart and savvy. 🔍 Ready to elevate your advertising game? Let's dive into streaming TV today! 🌐💡 #StreamingTV #TargetedMarketing #DigitalAdvertising

Before tackling the Christmas turkey or vegan versions, I’ like to share a thought about the future of our Multiplatform TV industry. During our recent egta webinar with GroupM with Kate S. on forecasting ad spends for 2025, we examined the evolving dynamics of linear TV and streaming revenues. The graph below (Q1-Q3 2024) highlights a crucial point: a profitable future for the video and broadcasting industry is about finding the right balance. For some companies, like Netflix and YouTube, the focus is for evident reasons entirely on streaming. For others, like TF1 and Fox, linear TV remains the dominant revenue driver. The key takeaway? There’s no one-size-fits-all strategy. The optimal balance depends on your company’s market, competition, and positioning. As we move into 2025, it’s clear that success will hinge on leveraging the strengths of both linear and streaming revenues in a way that aligns with your unique business model. 🎥 egta members can watch the webinar recording here: https://lnkd.in/dM4SeVjA What’s your take on this balancing act? Let’s discuss in the comments! #Broadcasting #Streaming #AdSpendForecast #MediaIndustry #LinearVsStreaming #FiguresQ1_Q3_2024

📺 Streaming TV is finally profitable in 2024 Disney recently joined Warner Bros Discovery, Paramount+, and Netflix in the ‘finally profitable’ club. ...but you may recognize the "familiar" business model that brought them to this point It came straight from the playbook that made traditional TV profitable over the last 50 years. "New" Media’s new-found streaming TV profits come from a simple traditional TV model - increased subscription prices, consolidation bundling, reduced originals, and reintroduced ads ⬆️ Increased subscription prices Say goodbye to streaming subscriptions under $10. That day has passed. 🎬 Decreased originals, more licensing Streaming TV has turned to sports licensing as traditional TV bleeds dollars and long-term league contracts come up for renewal. 💲 Reintroduction of ads Haters said it would never happen, yet advertising has made a triumphant return to TV & are loving it 📦 Industry consolidation and bundling This new power to simultaneously increase subscribers and prices came after a very public wave of consolidation in the media industry. The times when we had endless entertainment options at super low prices are gone 🥹 Welcome to the new normal: yesterday's TV packages in digital form. #TVindustry #StreamingTV #MediaTrends #insightsfromdubai #commercialleadership #productleader