Massachusetts Business Network’s Post

This post is a follow-up to this week's Breakfast w/ Clarene episode. Because i posted the episode on a holiday, the topic of the video was the myth of LinkedIn not being active on holidays. The screenshot below is a visual representation of why I say holidays are a prime time to post on LinkedIn. In less than 24 hours, the video has 140 Lifetime unique viewers. I say that's a good ROI of my time and effort. Additionally, the Top viewer demographics are my target business demographics, Founders and Executive Directors. If you missed the video, I welcome you to visit my profile activity section to hear my debunking of the myth. (Content posted May 28, 2024 at 6:45 am CT.) #LinkedInTips #TuesdayTips #analytics #MythBusting #LinkedInCoach

Slight delay producing the next Transported episode, but meanwhile this came out and covers Project Shushan, which would have been an entire episode anyway. I'm incorrectly described as a "businessman" here, but at least that makes it sound professional enough to share on LinkedIn! I imagine the content might thin out my professional network among certain demographics, which is just fine. For the rest, my newfound crisis response strategy skills are for hire 🙂 https://lnkd.in/erfwSUdX

Knowing your customers' demographics is not enough. 🎯 Demographics may tell you who they are, but they won’t tell you why they buy from you (or more importantly—why they don’t). Case in point: Ozzy Osborne and King Charles—same demographic, completely different behaviors. In Appinio's next episode of *Get Holiday Ready*, we’re shifting focus to pricing-- uncover how understanding psychographics can help you create holiday promotions that drive sales without sacrificing your margins. 💡💸 🗓️ Date: 09/12/2024 🔗 Register here: https://okt.to/SqO8Uf P.S. -- Want the recordings of our psychographic series? Drop me a comment and I'll send you the link! #Appinio #Psychographics #Demographics #Pricing #Promotions #HolidaySeason #OzzyOsborne #KingCharles 👑

Target group analysis is one of my favorite examples of what science knows and what business (still) does. 🎯 I love the case of Ozzy Osborne and King Charles as an example of an identical demographic target group. 😉 Can you think of a better one? If you'd like to see the full recording of the session on psychographics and how to use them for your purposes, just drop me a line in the comments and I'll send you the link.

Your company updates on LI are pointless. They only matter to two groups: 1.) Your employees 2.) Your already-existing customers Often what you'll find, is these are the only demographics supporting these pages. Wanna bring in NEW TRAFFIC? And use your company page as a publisher for interesting, engaging, fun and valuable content? That's where thinking outside the box of simple "company updates" and humble brags come in. If you want to learn more, listen to the full episode! Link in the comments. ↓

How Well Do You Know Your Dream Client? 🤔 Do you ever feel like you're throwing content out there and hoping something sticks? Listen, that's a lot like sending a love letter and forgetting to address it. Before you write another line of copy, let's get crystal clear on who you're writing it for. Take a seat, grab a pen, and let's get into it. Knowing and understanding your dream client goes way beyond demographics.  Ask yourself: "What keeps them up at night? What are they Googling at 3 am?"  What are they really trying to achieve? What are their deepest desireswhat do they wish for? How do their goals & desires align with you and your values?  Once you know that, you're already halfway there. Wanna do a deep dive into your Ideal Client Persona? Let me know or scan QR and we'll jump on a call! 👇👇👇

Two reasons to create an “ideal client persona” that affect HOW you do it… 1 - To create more effective and meaningful messages 2 - To identify how to target them where they show up online I see way too many trainings that miss one of the other. Your ICP is more than some fake demographics and made up interests.

Have you ever considered how your network shapes your professional path? In "If You Don't Do Politics, Politics Will Do You," Niven Postma highlights the importance of expanding our connections beyond our backgrounds and demographics. Share your insights in the comments so we can learn from one another. Click the link to listen: https://lnkd.in/dg_ZExQk #SuperLeadPodcast #Episode124

Want to create content that truly resonates with your ideal client? Start by speaking to their experiences, not just talking about their demographics. Instead of saying, “Are you a woman entrepreneur with children?” try addressing their daily challenges: "Trying to balance getting the kids off to school with getting ready for that 9 AM client call?" By tapping into their real-life struggles, emotions, and goals, you connect on a deeper level—building trust and engagement without actually saying, “I’m talking to YOU.” Check out the carousel to learn how to talk about your ideal client without calling them out directly. In the comments, share who your ideal client is—without telling me! 👇