Ever considered 'Adopting a Family'?
That's what Every Day is a Miracle does on the daily. On any given week, they serve anywhere from 60-80 hungry families, in a single WEEK!🍝
Did you know that 1 in 3 children and 3 in 5 adults face food insecurity in the Bronx?
By providing residents with access to nutritious foods, this incredible nonprofit aims to eliminate food scarcity and insecurity one household at a time.
How? By offering the following invaluable resources to those in need within the Bronx:
🍚 Food Choice Pantry
🍴 SNAP Screening and Application
⚖️ Health Buck Coupons
🌱 Access to Gardening
I'm thrilled to have had the opportunity to provide marketing strategy support to Every Day is a Miracle through Taproot Foundation. Working on their 'Adopt a Family' fundraiser was a truly rewarding experience.
It was inspiring to connect with Natia Bueno, their wonderful Development and Communications Manager. Her dedication to the cause and passion for the mission brightened up the whole room!🌟
Here are some solutions we discussed to amplify their campaign's reach:
1. Social Media Campaign:
- Platforms: Focus on Facebook, Instagram, and LinkedIn for their wide reach and engagement potential.
- Content: Share stories and testimonials of families who have been helped by similar initiatives. Use compelling images and short videos.
- Hashtags: Create a unique and catchy campaign hashtag, e.g., #FeedAFamily2024, to increase visibility.
- Call to Action: Encourage followers to donate, share, and use the hashtag.
2. Email Marketing:
- Audience: Reach out to existing donor base and newsletter subscribers.
- Content: Send personalized emails with a clear and urgent message about the campaign. Include success stories, infographics, and links to donate.
- Follow-Up: Send thank-you emails to donors and update them on the progress and impact of their contributions.
3. Local Media:
- Press Releases: Send press releases to local newspapers, radio stations, and TV channels.
- Interviews: Arrange interviews with key campaign representatives to share the campaign's mission and goals.
- Community Events: Partner with local events to promote the campaign and engage with the community directly.
4. Website and Blog:
- Landing Page: Create a dedicated campaign landing page with detailed information about the campaign, donation options, and real-time updates.
- Blog Posts: Publish regular blog posts highlighting the campaign’s progress, including stories from beneficiaries and behind-the-scenes looks at operations.
5. Collaborations and Partnerships:
- Influencers: Collaborate with local influencers and bloggers to spread the word about the campaign.
- Corporate Partnerships: Reach out to local businesses for sponsorships and matching donation programs.
Any other ideas to help promote this campaign? Let me know in the comments💬
#NonProfit #EndFoodInsecurity #CommunityImpact
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