Mather Economics’ Post

Winning in November can come down to earning votes one voter at a time. In today's fast-paced political landscape, a robust digital media strategy is essential for campaign success. Our latest blog examines in detail key tactics to effectively engage voters and amplify your message. At Orange 142, we specialize in creating customized digital media strategies that help political campaigns stand out and connect with their audience. Ready to boost your campaign? Read the blog to learn more: https://hubs.ly/Q02D2F_M0. #DigitalMedia #PoliticalCampaigns #CampaignStrategy #Election2024 #AdvertisingSolutions

In 150 days, the presidential election will take place and change the shape of the nation for the next 4 years. In this time, advertisers "will capitalize on the refined targeting capabilities of connected TV (CTV) and social media as they grow their investments in those venues". When all is said and done, experts are estimating that US Political ad spending will hike past $12 billion for 2024, nearly triple what it was in 2016. AI Digital is devoted to providing full total access to the entire media landscape for our partners. With our vast political experience, along with awareness of best practices and restrictions, will ensure your message to potential voters and difference makers gets in front of the correct audiences at the correct times. https://lnkd.in/ePA_Shn3

Fresh with insights from this weeks debate 🇺🇸 Samba TV’s latest Political Advertising report is live! Answers to questions regarding swing state voter engagement with ads, who’s tuning in to major events and debates, and how voter engagement has been influenced during this one of a kind election cycle all included within + plenty of other tactical insights. More to come as we get into the late stages of this election season.

In 150 days, the presidential election will take place and change the shape of the nation for the next 4 years. In this time, advertisers "will capitalize on the refined targeting capabilities of connected TV (CTV) and social media as they grow their investments in those venues". When all is said and done, experts are estimating that US Political ad spending will hike past $12 billion for 2024, nearly triple what it was in 2016. AI Digital is devoted to providing full total access to the entire media landscape for our partners. With our vast political experience, along with awareness of best practices and restrictions, will ensure your message to potential voters and difference makers gets in front of the correct audiences at the correct times. https://lnkd.in/ePA_Shn3

In today's Canadian political landscape, social media isn’t just a tool—it’s a powerful platform that shapes narratives 📢, drives engagement 💬, and mobilizes voters 🗳️. Discover how it’s transforming campaigns and changing the way we connect with voters in our latest infographic 📊: #cdnpoli #politicalmarketing #socialmedia

With the U.S. presidential election day just around the corner, advertisements and influencer posts focused on politics are everywhere. As marketers, we know there’s an audience that’s often overlooked for its influence across culture, including political leanings: teenage girls. Download our full “Connecting With The Culture-Makers” report to learn more about their outsized influence:  https://lnkd.in/eXyQGgyM

Download the blueprint for national and local news teams to build stronger interactivity, broadcast real-time results, and analyze audience engagement on the biggest night in news. #elections #vote2024 Playbook includes: ✅ Best practices for deploying graphic overlays and creating interactive segments ✅ How to leverage linear content to drive digital engagement ✅ Deploying secondary streams, and more! The Tagboard Election Playbook https://hubs.li/Q02z1zgy0

As the 2024 U.S. election nears, platforms like TikTok are stepping up their game with enhanced tools to combat misinformation and promote media literacy. TikTok is investing heavily in fact-checking and countering covert influence, which is critical given its influence on Gen Z voters. At Fixels Media, we recognize how vital transparency and responsible content moderation are in today's digital marketing landscape. As we navigate these evolving trends, we're committed to fostering trustworthy and impactful campaigns that resonate with audiences. Link to the article is in the comments #DigitalMarketing #USElection2024 #SocialMediaIntegrity

Gen Z’s social media usage dominates their relationship with the news. TikTok, YouTube and Instagram are the demographic’s conduits for current events, shaping their opinions. With the U.S. presidential election in full swing, the social media habits of #GenZ are an even more pressing topic to explore. Tune in to this Ad Age roundtable on Sept. 25 at 12:30 p.m. EST featuring members of Gen Z including Kantar's Andrew Yohanan discussing this cohort's news consumption habits during this election year and thoughts on what news and politics mean for marketers: https://lnkd.in/etcDrSpS

Political campaigns are reshaping media strategies for #Election2024. Nielsen data shows that national ad spending is below the 2020 levels, but local markets tell a different story. Discover how campaigns are adapting across U.S. cities. Learn more: http://nlsn.co/6042Wtzi4 #NielsenElectionHub #Vote